Last updated on October 12th, 2024 at 05:42 pm
The real estate world looks very different now, thanks to social media. Not too long ago, agents would talk to people face to face, use newspaper ads or call strangers.
Today anyone serious about growing their real estate career has to be online where potential clients already spend time—on social media platforms.
Platforms like Facebook, Instagram, LinkedIn and YouTube are important tools now in real estate. You show off homes, grow your brand and talk to buyers and sellers through these platforms. Having a great strategy will help achieve success on these platforms.
This guide will explain the steps for a real estate social media strategy that works. Learn the best tips, tools and platforms to succeed in the competitive market of real estate
Why Social Media Really Matters in Real Estate
Before we get into the strategy, it’s good to know why social media really matters in real estate. It’s simple.
Plenty of future homeowners spend hours scrolling through these platforms. Some of them are actively hunting or daydreaming about their future home.
Through social media platforms, agents share beautiful home photos, chat with future customers and build a strong reputation.
Real estate is about relationships and social networks are facilitating connections.
They also let you show listings to the right people. You might get noticed by someone in a specific location or someone showing signs they like real estate.
If used well, your offer will be visible to those who truly care.
Tips for Building a Strong Social Media Presence in Real Estate
Now we see why social media is important in real estate – let’s explore how to win with these tools. Here are some helpful steps to get noticed more on real estate social media.
Showcase Your Listings in Creative Ways
Social media is a visual platform, which means it’s the perfect place to show off your listings. Just posting a picture with basic information won’t catch much attention though.
Use nice high-quality pictures of the best parts of the house. Think about using interactive tools like virtual tours or doing live video sessions where you walk through the home in real-time.
Videos work very well since they give a clearer idea of the house structure and feeling.
Instead of listing every feature in your captions, try creating a short story. Make people imagine the life they’d live in the home.
Explain why this place feels special and what daily joy it offers. Ask yourself – what kind of person would fall in love with this home? This helps your audience connect emotionally with the property.
Showing your listings matters. But your social media shouldn’t just feel like non-stop ads. You want to give something helpful too.
Sharing useful info about the housing market works well for that. For instance, post advice for first-time buyers.
Explain how home buying works. Talk about local market trends. This shows you know your stuff and makes you seem like a good source of information people might trust.
How do your followers feel when they get something helpful from you? Probably better. It might even push them to keep following you and contact you once they decide to buy or sell.
Show Testimonials to Build Trust
Trust is key in real estate. People need to believe you care about their needs. Showing good reviews or feedback from happy clients helps build that trust.
Did you help a buyer get their dream home? Did the seller close a great deal? Ask them for a quick review.
Share this feedback on your social media – with their okay. Reviews show future clients that you get good results and can be counted on.
Video reviews also really help. If one of your past clients agrees to talk in a short video about their positive experience, it can really help show you’re trustworthy.
Engage with Your Audience
Social media isn’t just about posting and walking away. Engaging with your followers matters too. When someone comments on your post, reply. If they ask about a home, answer quickly and clearly.
Talking with them helps build a stronger connection. It lets people know you’re not just there to sell – you’re there to help too.
Also, talking more with followers helps your posts show up more often, thanks to social media systems.
Tools to Help with Social Media for Real Estate
Handling social media feels like a big task. But thankfully, some tools save time and make things easier to manage. Here are a few tools agents might want to use.
Social Media Scheduling Tools
Apps like Hootsuite or Buffer help you schedule posts in advance. Instead of trying to remember to post each day, sit down once a week and set up all your posts at once.
It really saves time and helps you post regularly.
Design Tools
Canva is easy for anyone to use and helps you build pro-looking designs even without knowing graphic design.
Use it to create cool posts for your listings. Build informative visuals on housing trends. Or design flyers to promote your services.
Video Editing Tools
Creating videos is really important for real estate, so having a simple editing tool helps a lot.
For example, iMovie works well for Mac users, and InShot is a mobile app many people use.
These tools help you put together video tours for properties or make promotional videos look professional.
Analytics Tools
Tracking what works and what doesn’t is very important. Platforms like Facebook and Instagram give you numbers that show how your posts perform.
These details let you focus on content that connects best with your audience.
Best Platforms for Real Estate Social Media Marketing
Some social media platforms work better for real estate than others. Here’s a list of the best ones for agents and how you can use them to grow your business.
Facebook plays a big role in real estate marketing. It’s a good spot to share photos, and videos, and run paid ads.
One key feature is Facebook’s Marketplace. The Marketplace allows you to list properties either for sale or for rent.
Facebook Groups also help with connecting local buyers and sellers. Join community groups in your area and offer useful advice or share your listings in those spaces.
Instagram focuses on visuals, which is great for showing off property listings. Using Instagram Stories lets you quickly give home tours or share moments during open houses.
Instagram Reels allows you to reach even more people. Reels are short videos that could include real estate tips, market trends, or highlights of a house’s best features.
LinkedIn serves more as a professional space. It’s ideal for building your reputation and networking with other agents.
Share things like market updates, and blogs about the industry, or even connect with those searching for investment opportunities or commercial properties.
YouTube
For longer, deep-dive content, YouTube provides a great platform. Post virtual home tours, answer common questions about real estate, or teach people about the steps for buying or selling a property.
YouTube helps with reaching a bigger audience. Because it’s owned by Google, your videos have the chance to show up in searches, too.
Conclusion
Social media has changed the game for real estate enthusiasts, investors and professionals. It helps you reach buyers and sellers.
It is useful for showing off your listings and building a solid presence. Using the right strategies and platforms will help you win in the competitive world of real estate.
PrimeGate Digital is a Result Driven Blog that strives to go beyond ‘Conventional Digital Marketing’ through digital innovation and performance marketing. We have experience working with world class brands and products.
