Mastering how to create Facebook Ads aren’t a magic bullet, but when strategically used, they can be a valuable addition to your business marketing tools. In today’s attention-seeking online space, Facebook Ads will get your brand in front of more potential customers, inspire trust, and also, generate more quality leads and sales.

As an entrepreneur, you almost definitely use Facebook as a channel in reaching your target audiences.  According to a recent statistics Facebook, 1 out of every 5 minutes spent on a mobile device in the U.S. is either on Facebook or Instagram.

With 2.7 billion active month Facebook users globally, the platform won our attention, so when it launched its advertising channel, it was only natural to become a giant in the advertising industry.

Facebook advertising has flexibility when it comes to an advertising budget, unlike the transitional advertising that requires a huge budget and also an investment in a creative team. 

For instance, even a brand with an advertising budget of $100 can set up an effective Facebook campaign to acquire customers. 

In addition, the platform is user friendly and welcomes advertisers of all skill level to control their Facebook adverting strategy. 

Why Facebook Advertising is Key to Business Success  

Advertising on Facebook offers businesses of all level the unique opportunity to reach, engage and convert with their ideal audience for several reasons:

• Attract relevant audience: The Facebook Algorithm works in such a manner to show content that is most relevant to the audiences. With the news feed adjustment by Facebook as announced in 2016, to ensure utmost relevance, if you are not sponsoring content, your content will most likely short-lived. By utilizing Facebook advertising, you increase your possibilities of getting your products and services in front of your target audiences.
  
• Unimaginable reach: With over 2.5 billion active monthly Facebook users, Facebook has global-leading targeting options. Advertisers can now define and target unique audiences based on specific buyer’s persona such as demographics, interests, location, online behaviour, and more.
  
• Analytics and Optimization: Facebook’s Ads Manager provides complete transparency into vital metrics, allowing you to track ads and optimize your advertising strategy in real-time. This helps advertisers to monitor and learn from results.

Here is the BIGGEST misconception:

Facebook Ads = Complexity

Who Should Advertise on Facebook?

Due to the diversity, behaviour and number of people on Facebook, companies and businesses across industries can grab the opportunities that advertising on Facebook presents. Whether you are a lingering online shop or a renowned Fortune 500, Facebook advertising can be a powerful tool:

• Driving awareness: increasing brand awareness or reaching potential prospective customers
• Enhance consideration: driving traffic, messages, engagement, lead generation, app installs and video views
• Driving conversions: increasing conversions, store traffic and product catalog sales

While increased advertising budget (the amount spent on each ad) often enhance performance, you can also set a small budget of $5/ day for ads within your capacity. The user-friendliness of the platform is just one reason why there are over  90 million businesses using Facebook to advertise today.

There are, however, slight differences in how diverse businesses either as a B2B or B2C use Facebook Advertising.

Traditionally, B2C companies have used Facebook advertising to educate and entertain target audiences in such a way that connects with them at an emotional level. This translate to a more personal, friendly interaction in order to drive brand awareness and inspire action (i.e. purchase a product, sign up for training, learn more on a landing page).

With its diverse features, Facebook Advertising is an effective strategy for B2C companies to connect and engage with prospective customers naturally where they currently hang out.

Similarly, B2B companies can also use Facebook advertising to acquire (or retarget) audiences about new course launch, upcoming webinar, or event registration. With the refined Facebook targeting option, B2B businesses can take advantage of these functionalities to reach specific job titles, age group, behaviour, interests, and more. For example, you can position your ad against your competitors by targeting their business pages. The Facebook Audience Insight is a great tool for this.

What is Facebook Ads Manager?

Ads Manager is a free Facebook tool that allows advertisers to create, manage and optimize multiple Facebook ads at once. You can view the campaign performance, make critical changes and have visibility for all your Facebook ads.

Facebook Campaign Structure

The anatomy of a Facebook advertising campaign comprises of three levels: campaign, ad set, and an ad. The first level, the campaign, is the foundation of your ad, the ad set is the where you specify your targeting while the ad is for creative format. The understanding of this structure enables you to create effective Facebook ads as a beginner. 

How To Create & Use The Facebook Ads Manager

Consistently, Facebook rolls out new features that make their advertising platform more user-friendly, but the goal of this article is to give basically all you need to hit the ground running.

While the step by step guide below outlines how to create a Single Image ad format, we strongly encourage you to explore and test different ad format in order to fully maximize Facebook Ads solution.

Step 1: Create a Business Manager Account

To start advertising on Facebook, you need to set up your Business Manager account. The business manager is a free Facebook tool that allows you to access your pages, ads account, pixel, as well as grant different access level across your assets on Facebook.  Setting up a Business Manager account for the first time is easy:

1. Go to business.facebook.com
2. Tap “Create Account”
3. Enter your business name, select the primary Facebook Page for your business manager account, and provide your name as well as work email address

Next, set up advertising access to your asserts through the Business Manager:

1. Click on  Business Manager Settings
2. Under Account and Pages, click on “Ad Accounts”
3. Tap dropdown with “Add” and then click “Create a New Ad Account”

Once you have successfully, set up your payment method and billing information, then you’re set to navigate to Facebook Ads Manager.

Step 2: Navigate Facebook Ads Manager

Facebook Ads Manager is your advertising “powerhouse” This is the interface that allows you to create your Facebook Ads. It includes functionalities and features that enable you to:

• Create Facebook ad campaigns, ad sets, & ads
• Manage and optimize media spend
• Target specific audiences by personas
• Track campaign performance metrics on the dashboard

After you create and set up your Business Manager account, then you can have unrestricted access to Facebook Ads Manager by tapping ads manager on the left menu of your profile (for the new interface) or simply type into your web browser, facebook.com/ads/manager

The Ads Manager dashboard looks like this:

Step 3: Select a Campaign Objective

Once you get to the Facebook Ads Manager, click the green “Create Ad” button in the top-left corner of the ads manager dashboard. You’ll be asked what’s your marketing objective? In other words, what do you want to achieve with your campaign: awareness, consideration, or conversion.

• Awareness campaigns: this is the top of the funnel geared at educating and creating interest in your product or service.
• Consideration campaigns: allow the target audience to engage with your brand, click on links to get more info, and have top of mind awareness.
• Conversion campaigns: inspires audiences towards a specific call-to-action (i.e. click to shop now, sign up for a webinar).

Below is the full list of the Facebook Campaign Objective:

Once you’ve made your choose your campaign objective, name the campaign–congrats, your Facebook campaign is officially created!

See Also: 12 Biggest Facebook Ads Mistakes Every Advertiser Should Avoid

Step 4: Select Your Audience

Facebook’s audience targeting capabilities are endless. With extensive demographic information of users captured globally, it’s possible to get extremely granular in who sees your ad. At the ad set level, you are able to filter people in the following ways:

• Location: country, state, city, zip code, or even a mile radius
• Age
• Gender
• Language
• Education: schools, the field of study
• Interests: pages they follow, areas of interest (i.e. Marketing, Health and Wellness, Food and Drink)
• Behaviors: purchase behavior, digital activities, charitable donations
• Net Worth

Perhaps one of the amazing features offered in the  Facebook Ads Manager is the ability to create Lookalike Audiences (Similar Audiences). Lookalike audiences are Facebook users who share a similar interest to other known groups that you care about (i.e. your existing customers, your Facebook leads, or page followers.)

There is a lot of flexibility in creating a Lookalike Audience. You have the ability to specify the initial criteria on your own or better still you can upload a custom audience list. Based on your initial criteria, Facebook will identify similar qualities to your seed audience (i.e. demographic information, geographical location, or persona interests) and search people who are like (or lookalike) to them.

Essentially, this feature is a smart social media strategy that allows you to leverage your existing customers and boost your campaign reach.

To increase the quality of lookalike, Facebook recommends that your seed audience (source) is between 1,000-50,000 people.

See Also: Top 25 Instagram Marketing Strategy that Actually Works

Step 5: Set Your Budget

Facebook allows advertisers to control how much they want to spend on each ad.

Currently, there are  two main ways to advertisers can allocate media spend:

• daily budget (the average amount you want to spend every day on an ad set) 
• lifetime budget (the maximum amount you will spend over a set duration of time on an ad set).

By default, Facebook suggests a $20.00 daily budget, however, you can either increase it or decrease the daily budget depending on your campaign goal.

As a rule of thumb, we recommend you invest at least $5 per day on an ad. In addition, experience and research have shown that it is best practice to keep your ads running for at least 7 days so that you can understand behavior across the week as people tend to react differently to ads depending on the day of the week. Also, you might choose to start with a $100 ad budget to test a 2-weeks campaign.

Facebook Campaign Bid Strategies

Bid strategies are how your advertising budget is spent on getting results. The choice of your bid strategy tells Facebook how to bid for you in ad auctions. 

Note: Some Facebook campaign bid strategies require cost, bid or ROAS controls.

Here are the different Facebook bid strategies:

• Lowest Cost: to get the maximum result for your spend
• Cost Cap: help to control your cost while getting you most result for your advertising budget
• Bid Cap: to control your bid in each ad auction
• Minimum ROAS: helps control ROAS while getting the most purchase for your set advertising budget

When setting up your campaign, Facebook has the bidding strategy on lowest cost, which is how Facebook gets you most result for your budget. 

(Note: You can use a manual bidding strategy where you set the maximum amount you’re willing to pay per link click.)

Facebook Campaign Metrics to Lookout For

There are key metrics to take note of when setting your media spend; CPM and CPC.

CPM means Cost Per Mile. It is the cost per 1,000 impressions (or amount media buyers pay for every 1000 times their ad is displayed)

CPC means Cost Per Click. It is the amount you pay each time someone clicks on part of your ad that takes them to your landing page or app.

While optimizing for impressions (“CPM”) might be the best choice if your business goal is to drive brand awareness, optimizing for link clicks (“CPC”) encourages target audience to click through to your website or business app.” Therefore, the latter may be best fit if your goal is to generate leads or drive traffic to a landing page.

Remember, Facebook always want to maximize its earnings on advertising, hence it will deliver your ad to people most likely to take that action you care most about. The result is a win-win situation. If you care more of actions on the website, optimizing for conversions is an effective Facebook strategy to achieve campaign goals and maximize your ad budget.

Lastly, keep in mind that you have complete control over all aspects of Facebook Ads Manager. So explore to see how your media spend impacts overall campaign performance–the more experimental you are, the more insights you gain to implement on future campaigns. 

See Also: 35 Benefits of SEO and Why Every Business Owner Needs SEO

Step 6: Choose Where to Run Your Ad

As you use Facebook daily, you will notice ads pop up on different sections;  your mobile news feed, a desktop news feed, messenger, stories and on the right column. Also, with Facebook’s acquisition of Instagram in 2012, advertisers can create Instagram ads directly from the Facebook ads manager.

There are two significant placements available on Facebook:

• Automatic Placements: ads shows on multiple placements based on where they are most likely to perform the best
• Manual Placements: you choose where your ad will show. Note: the more placements you select, the more opportunities you have to reach your target audience.

The visual below shows where Facebook ads are placed.

Facebook Available Ad Placements

Below are the different Facebook available ad placement options:

Desktop/ Mobile News Feed: These ads will appear in the news feed of a user alongside other contents from pages they follow and post from family and friends. This is a smart placement option for brands that want to increase brand awareness and drive post engagement.  This placement is both for Facebook and Instagram newsfeed. Note: it is best practice to ensure that your landing page is optimized for mobile when you are driving traffic from Facebook to your website as well as having great ad scent (congruency between the ad and the landing page) for better ad relevancy.

Right-hand Column: Just as the name suggests, this ad placement option is on the right column of Facebook feed. This placement type is only available on desktop and is the best option for ads with the objective of driving purchase intent or learning more about a product.

Facebook Audience Network: This is a network of mobile apps and publishers in partnership with Facebook to have ads shown on their platform. This is placement type is great for maximum brand exposure. Also, it is a great marketing strategy to optimize for video views.

Messenger: Facebook ads shown on messenger are great to drive customer engagement and initiate interaction. It is a great option for retargeting ads.

Facebook/Instagram Stories: This is best for maximizing brand visibility. It helps you reach your target audience in real-time as they view their stories.

See Also: How to Start a Lucrative Ecommerce Business

Step 7: Create Your Ad

You’re almost ready to go live! At this stage, you have selected your campaign objective, set up your audience, and placement, now it’s time to input the ad creative and copy.

First, select your creative ad format (which is how you want your ad to be displayed).

Facebook Ads Format:

• Carousel: This is an ad that contains two to ten scrollable images or videos. This is a great way to create Facebook ads that engage the audiences as they have to interact with the ad.
• Single Image/Video: This is one image or a video of your ad displaying at a time. The Single Image ad is one of the most popular ad formats on Facebook. Perhaps, it is a great place for beginners. 
• Slideshow: This is a looping video ad created with up to 10 images. This ad format enables advertisers to create an attractive visual story. 
• Collection: Ad format that combines both images and video displayed in a full-screen mobile experience. This is a great option for striking interaction with the target audiences.

Next step, choose your image or video and build out the ad copy.

The goal of an image should be to grab the attention of your target audience. Remember that you are going to be competing in the ad auction with ads from competitors targeting the same audience. Ensure that you make your Facebook ad stand out.

It is recommended that you deploy multiple variations of your creative to experiment which is the best performing. 

As you upload your creative and primary text (caption), you will have insight into the preview as shown below:

Here are the ad specifications to keep in  mind:

• Primary text: up to 125 characters
• Headline: over 40 characters may be cut off from the display
• Link description: can accommodate up to 90 character

As a best practice, it is important to have what is most important firs. This is because the attention span on the internet is short. Hence, it is great to grab their attention at all cost.

Also, use the right call to action for each campaign. It should be kept simple and short.

Step 8: Publish Your Facebook Ad

Once you have set up your Facebook ad, tap the green “Publish” button below left. Then your ad will go into the review stage to ensure that it meets Facebook’s Advertising Policies. Once it is approved, it will go live and start delivering. 

Step 9: Monitor Campaign Performance 

As stated above, Facebook allows advertisers to have transparency of campaign performance in Ads Manager. With this, you can see  ROAS (return on ad spend) of your campaign.

Here are some important metrics to monitor:

• Clicks: the number of clicks on your ad that took audiences to a specified landing page
• Impressions: this is the number of times your ad was displayed on the screen
• Conversion Rate: the percentage of people that clicked on your ad and took the desired action

Don’t just create your ad and go to sleep. It is your responsibility to monitor and optimize your campaign to drive maximum performance. If you’re not getting the desired result, consider optimizing your creative, ad copy, targeting option, or advertising budget.

See Also: Top Social Media Marketing Tools for Online Marketers

Key Takeaway

With the increasing number of Facebook users today, there are a few platforms this enables advertisers to reach and engage with their target audiences in the same way. Most importantly, Facebook has empowered advertisers to be able to have full control of their advertising on the platform through a better user-friendly interface.

Advertising on Facebook puts you a step ahead of your competitors as you have higher chances of reaching your target audiences when they need your product the most. There is no better time to create your first Facebook ads than now. Good luck!

The first requirement to start mini importation business in Nigeria is to gain knowledge about it. Today, mini-importation is one of the most lucrative business in Nigeria. However, without the knowledge, you will end up losing your hard-earned money.

Contrary to popular opinion, there is no easy business to start – and importation is not an exception. Every successful business is a product of hard work, dedication and consistency.

Therefore, in this article, I’ll be showing you ways on how you could possibly start up a profitable mini importation business in Nigeria today.

Let’s take a deeper dive…

See Also: How to Start a Profitable Ecommerce Business in Nigeria

What is Mini Importation?

Mini importation is simply a small scale importation business. It is a legit business model where one can buy goods with small capital from other countries and sell in Nigeria at a higher price.

Of course, mini importation doesn’t necessarily mean dealing with the importation of mini goods and products, as the name implies.

Furthermore, to be successful in your mini importation business in Nigeria, you have to plan. Planning will not only keep you organized but from future failure. Having a laid down plan for your mini importation business is vital.

This planning involves:

• Having a good budget for the kind of goods you’re going for.
• Sourcing for hot selling products
• Partnering with the right supplier
• How to handle the refunds

Therefore, as a general rule of thumb, do not buy products that aren’t in high demand, so you can easily make profits. This is very important in the mini importation business.

See Also: How To Target Wealthy Individuals With Facebook Ads

Requirements to Get Started With Mini Importation in Nigeria

Basically, below are the things you’ll need to get started with a profitable mini importation business here in Nigeria are as follows:

• A good laptop, desktop or a mobile phone.
• Reliable Internet access.
• A working ATM Card(preferably a Naira card or VISA)for most online transactions.
• A reasonable amount of money depending on the order you are placing.
• A valid email address.
• A location or address(NOTE: P.O Box or P.M.B does not qualify as a valid address).

Once you have them, you’re set to go…It’s that easy!

How to Launch your Mini Importation Business Today

Certainly, you must have been searching for the easiest steps involved in starting a profitable mini importation business in Nigeria. Right?

We’ve got you!

The easy steps involved are;

1. You have to locate your product source
2. Place your order for the products
3. Be very sure you’re buying from a reliable supplier.
4. Get them delivered to your location.
5. Advertise them with the best marketing techniques on social media, most preferably.
6. Sell them and make money.

Guides to Start a Profitable Mini Importation Business in Nigeria

•  Use Social Media: If you want to sell out fast, you need to leverage on social media. Moreover, there are over 99 million internet users in Nigeria according to Statista, hence, there is a huge opportunity to get your brand in front of your target audience. You can use platforms like Facebook, Twitter, Instagram, etc to advertise your business.

• Geographical Location Advantage: Don’t assume your customers are in the same city. This kind of assumption can hinder your business growth. Therefore, reach out to people near and far, and educate them on your mini importation business. Social media has made this a lot easier.

• Local Ecommerce Channels: In Nigeria today, we have local ecommerce platforms that are already popular. Such ecommerce websites include Konga, Jumia etc. Most of them are free to register.

• Start Blogging: You can also set up a blog to make it easier. Through the blog, you can be writing about your products to attract your target audience.

• Know your target audience: This will enable you to craft an effective marketing strategy and plan. For instance, you can’t be selling expensive products in an area where people can’t even afford it. The business might end up shutting down as there will be limited cash flow.

• Seek for a Mentor: In whatever kind of business, you choose to go into, having a skilled person that gives you advise will go a long way in your business success. In the mini importation business, there are many of them. Seeking advice from experienced people will always make you smart and wise. You’ll not make the same mistakes they made if you’re a fast learner.

• Build something better: After getting the knowledge and basic skills you’ll need, make up your mind to build the best business ever. Refuse to be average, you can be the best. Tell yourself you can make millions of naira in a month from mini importation in Nigeria. It’s possible if you believe and works towards it.

See Also: How To Make N250,000 Monthly In Nigeria Working From Home

Mini Importation Websites for Online Business Owners in Nigeria

Perhaps you are scared of being scammed online, you don’t have to worry. These recommendations below are tested and trusted.

They are;

• eBay
• Amazon.com
• Ali express
• ipmart.com
• Made in China
• DH gate
• 1688.com

 eBay

eBay is one of the biggest ecommerce platforms globally. It is located in San Jose, California. It provides the platform that facilitates B2B, C2C businesses through its website. eBay was founded in 1995 by Pierre Omidyar.

 Amazon

Amazon is a foremost American multinational tech brand located in Seattle, Washington. It focuses on ecommerce, AI, cloud computing as well as digital streaming. Amazon has different categories of business that welcomes businesses of all niches on the ecommerce website. From Home decor to puppy food, down to consumables and much more.

 Ali Express

Ali express is an online retail service providing store located in China. It is owned by China’s top online market place, Alibaba. It was launched in 2010. Since then it has recorded massive growth as it attracts small businesses both in China and other locations, that provides products to international online shoppers.

 1688.com

Similarly, 1688.com, is the biggest and most popular Chinese wholesale channels where retailers based in China purchase products directly from the manufacturers with the goal of reselling.

This ecommerce website belongs to Alibaba group, which also owns Alibaba and Ali express. Currently, the platform can boast of over 50,000 vendors on the platform. The vendors have their own store and offer their products to online shoppers. It happens to be the largest wholesale website in China because of it’s low product prices.

Perhaps, to be a vendor on the website, you need to have a commercial license issued by the government in order to sell. This is where lots of dropshippers send their products from to international market.

How Long Does it Take to Have the Products Delivered?

Conventionally, after making payment for the products, it then takes about 1 day to forward the order receipt to the factories and sellers. The time to send out the products ordered or to manufacture then depends on them (It can take about 3 days to about 15 days for production to be complete).

Also, we might put into consideration, shipping time between the point of manufacture and city of the warehouse. Usually, it takes about 10 days from when the order was made to when it was packaged and shipped to the buyers. When the product has regular conditions status, it means that the products are available but might take 2 or 3 days to manufacture.

Mini Importation Products that Can Make You Millions in Nigeria

There are lots of products to import and resell here in Nigeria, and as well make millions from it.

Are you surprised?

Times have changed, you necessarily don’t need to go to work every day to make money. Below are some of the mini importation products you could sell and make money in Nigeria

• Toothbrushes and toothpaste.
• Toiletries
• Sanitary towels for women
• Wireless air pods
• Phone case
• Clothes and shoes
• Watermelon slicer
• Beard bib
• Door and window burglary alarm
• Blender
• Car washer pump
• Wireless phone charger
• Ultra Sonic teeth cleaner.
• OTG flash drive.
• TV screen
• Human hair extension
• Hair products
• Perfumes and body sprays
• Body powder
• Body oils and creams
• Cosmetics
• Smartphones
• Hair remover
• Shoe Polish
• Nail Polish
• Traveling bags and boxes
• Chairs
• Jewelries
• Wristwatches
• Mouth wash
• Electric iron
• Baby toys and Teddy’s
• Children’s wears
• Stationary

Common Mistakes to Avoid in Mini Importation Business in Nigeria

In as much as mini importation is a very profitable business in Nigeria, you have to be careful to avoid some of these mistakes.

There’s a lot of happenings in the world of business today. Hence, you really need to not only be smart but wise as well.

Especially as a beginner, I can understand that you’re new in the field and you’ll definitely need fuel, we’re here for you. These are the common mistakes beginners in mini exportation business make:

1. Waiting for a Perfect Time

This is very common, drop that “I wanted to” mentality. Get up and start that mini importation business, it’s not too late.

Stop procrastinating! Procrastination is a thief of time. If you want to be successful tomorrow, you MUST start today!! Come off the laziness and sluggish attitude. If you stay all day in bed, then you won’t know what’s happening in your environment.

2. Don’t Buy Things You Like, But What is in High Demand

Most people make the mistake of buying things they like, forgetting the aim is to satisfy customers and make a huge profit.

So, make a list of the things you’re buying, stick to the plan and discipline yourself enough. When you buy things that aren’t in high demand, you’ll end up running at a loss.

You can only buy the things you like for your personal use, but not for reselling. What you like might be what your customers dislike. Put your customers first at all time, their satisfaction should be your happiness.

3. Not Buying Unique Products

Don’t just import products because Mrs Okon and Mr Peter specialize in the sales of those products. Go for unique products that are in high demand in the market. Buying goods because people are buying them is just one of the biggest mistakes you can make in your mini importation business. Avoid unfavourable competition, the aim is to make money. Therefore, this should always be at heart.

4. Rejecting Negative Feedback

To be successful in mini importation business, you don’t have to reject negative feedback from your customers but rather embrace them. Feedbacks are a great opportunity for a change. Make the best out of it. “Your best customers are those that are not satisfied with your products,” says Bill Gate “because they show you where you can improve “. See the negative feedbacks as a show of love, simply ask yourself what you aren’t doing right. And guess what?

You’ll definitely get it right. Embrace feedback.

5. Switching Niches 

It’s essential to maintain a particular niche, I mean a particular line of business.

For sustainability and growth, don’t switch all the time.

Above all, pick a particular area of interest and focus, let your costumers know what you sell. Switching your line of business isn’t advisable. Some people might see you as an unserious fellow. Perhaps, maintaining a particular niche will help in making you successful too.

Frequently Asked Question

1. Why do people prefer buying goods from China?

• There are so many countries to buy goods from, but China is most preferable because most of the world’s products are manufactured in the Asian continent, particularly China.
• The wages you get to pay in a country like China is also very cheap.
• The Chinese are experts at mass production.
• They are very good at designing products.
• The production lines in China are well refined than most other countries’.This is why it’s always preferable to others.

2. How Profitable is mini importation business in Nigeria?

Yes, mini importation business is very much profitable in Nigeria. You can start with as low as 50k, but always have it in mind to go for goods in high demand, this way, you’ll definitely sell faster and make a huge profit.

Most importantly, buy from a reliable source to avoid being scammed online. There are lots of businesses to venture in, mini importation is one of them. Life itself is a risk, you have to try something out.

3. What are the hot selling products in Nigeria?

There are lots of products that are in high demand in Nigeria at the moment. You could start a mini importation business with some of these products and start earning. The products are;

• Toiletries.
• Bags
• Shoes
• Jeweleries
• Hair and hair accessories.
• Clothes
• Teeth whitening kits
• phone accessories etc.

4. Do I Need to Pay Customs Duties on Every product That I Import?

No, you do not have to pay customs duties on every goods and product that you import. You only pay for huge ad bulky goods like cars, motorcycles etc. If these goods are as well labelled under “gift” label, the duty fee will be free.

5. What is the Expected Time of Delivery for Imported Products?

It depends on the kind of packaging technique the seller is using. Some techniques don’t take so much time, while others do. Hence, the shipping company you chose to use also matters. Some companies like DHL, FedEx etc can deliver your goods in 4 to 8 working days, though this option will cost you.

6. Do I Need to Have a Physical Shop to Start Mini Importation Business in Nigeria?

Consequently, most people get discouraged from venturing into mini importation business because they don’t have a physical shop. You don’t need to have a brick and mortar store to start your importation business today. You can launch out today at the comfort of your home.

Final Thoughts

In conclusion, the idea of starting a mini importation business is exciting and also very exhausting. The first valid thing to do is to take a step. Get started TODAY. Stop procrastinating.

Take the first step even when you’ve not seen the whole staircase. This article will definitely help you in establishing your own profitable mini importation business in Nigeria and import your first goods from China. With the websites and steps listed above, I hope this has been able to answer the several questions you had in mind. 

Lastly, don’t forget to get started today!

Top online shopping sites in Nigeria like Jumia, Konga, Yudala and Payporte, have shown the opportunities in the e-commerce industry. As the economy becomes more and more stable and availability of efficient tools to start and grow an online business, now is the best time for small business owners to tap int the online retail industry opportunities.

See Also: How to Start a Profitable Ecommerce Business in Nigeria

What is Ecommerce Business or E-business

Most times, E-commerce business or E-business are interchangeably but by definitions, they are both same.

E-commerce business or E-business basically means electronic commerce which involves the buying and selling of goods and services through the internet. These online business transactions can either occur as B2B, B2C etc.

Before venturing into e-commerce business in Nigeria, you must brainstorm hot products to sell and line of what people really need to survive so that you will always be in business. This will involve you doing marketing research and testing out some products to find out what people always want to buy online. The more products you sell, the more profit you will make.

Recent research published by Statista shows that, 46.6 percent of the Nigerian population were internet users. This has been projected to grow to 65.3 percent in 2025. This again goes to show the opportunities in the ecommerce business in Nigeria.

List of Businesses For E-commerce Business in Nigeria

Here are the lists of businesses that you can start as an ecommerce business in Nigeria today.

1. Mini importation business
2. Sales of shoes, bags and hair products
3. Course Development/Training
4. Freelancing (Graphic designing, Content writing, CV writing, etc)
5. Social Media Manager
6. Sales of Gift Items
7. Catering
8. Beauty/Skincare Business
9. Fashion Designing/Clothing line
10. Business Consulting
11. Event Planning
12. Food Business
13. Pet Food
14. Home Canvas
15. Makeup Artistry
16. eBook Publishing
17. Public Speaking/Life Coaching
18. Software Development/Sales of Software Applications
19. Mobile Accessories Online Store
20. Travel Accessories
21. Financial Coaching
22. Human Resource Services
23. Health care products/services
24. Ticketing
25. Domain Name Brokerage

Steps to build Ecommerce Store in Nigeria

In this article, we have detailed the different steps you need to start a profitable e-commerce business in Nigeria. Also, you will gain insights into e-commerce business ideas in Nigeria.

Challenges Of Ecommerce Businesses in Nigeria

There is no business without drawbacks. However, it is paramount for business owners to know the pros and cons that come with a business before venturing into it.

Here are some of the challenges an e-commerce business owner is likely to encounter.

See Also: How to Boost Business Revenue with Social Media

1. Physical Stores Preference Over Online Store

Besides the fact that the world has gone online, some people still prefer the brick and mortar shop, business model. Hence, if you encounter such people online, they always decline to make payment online. Obviously, this can be attributed to the rise in internet fraud and scam.

For such individuals, having a flexible payment plan as an ecommerce business owner is key. This might involve having pay on delivery system in place.

See Also: How Businesses Can Measure And Improve Digital Marketing ROI

2. High competition in E-commerce Business 

With over $1.935 trillion in ecommerce sales, many people are investing in e-commerce and this has made the business highly competitive. Hence, as an aspiring e-commerce business owner, you should do your market research and venture into the best niche.

Another side to it is that the more competitive a niche is, the higher the ad cost in such a niche. So, when starting out, do you homework and come up with a smart marketing strategy to get your products in front of your target audiences. If you discover that the ads are becoming more expensive, you can deploy other marketing strategies such as content marketing through your blog. 

See Also: Top 15 Essential Digital Marketing Skills to Acquire as a Business Owner

3. Logistics Issues

In Nigeria today, a good road network is still a major challenge and this affects the logistic and delivery companies. There are certain areas in Nigeria that are not accessible which makes it challenging for products to be delivered to those areas. Hence, logistic companies tend to charge more for those areas that have bad road network.

See Also: Top Social Media Marketing Tools for Online Marketers

FAQs

How can I start a dropshipping and ecommerce business in Nigeria?

The step by step recommendations in this blog post are a viable means to start a dropshipping business in Nigeria. If followed as highlighted, you are a step closer to running a profitable dropshipping business.

How much does it cost to start an ecommerce business in Nigeria?

The cost of starting an ecommerce business is not fixed, it depends on the niche. Most times it just requires the cost of building your ecommerce website and marketing cost.

How profitable is ecommerce in Nigeria?

Undeniably, the ecommerce business has risen to become the most popular and trending businesses fo this century. It has been predicted that by the year 2040, over 95% of shopping will be facilitated by ecommerce. Ecommerce business in Nigeria is highly profitable.

How much does it cost to build an ecommerce website?

The cost of building an ecommerce website crystallized into three categories:

• Cost of a website domain
• Website hosting cost
• Website design cost

What are the fast selling products online in Nigeria?

Fast selling products are every point varies. However, there are tools that can help spot trending products like Google Trends, Amazon Best Sellers and eBay Top Products. Highly successful ecommerce business owners in Nigeria knows how to spot a trend earlier.

Final Thoughts

Building your own ecommerce business can be exciting and at the same time exhausting. It has a lot of learning path that cuts across finding hot selling product, evaluating product viability, building an online store, and figuring how to market and sell to new customers. The process can feel like solving a puzzle but rewarding all the same.

By following these steps we hope you gain insights that will you get started in building your ecommerce business. As always, the best advice anyone can offer you is to just get started, explore the learnings and have fun all the way.

At Primegate Digital (Digital Marketing Agency based in Lagos, Nigeria), we help brands of all sizes scale their business revenue with Digital Marketing strategy. Over the years, we have discovered that most entrepreneurs want to acquire digital marketing skills for business purposes. 

Recently, we were asked by one of our clients, “why is there an increase in digital marketing skills trainers? Isn’t there other skills that can be taught? Why has digital marketing skills become so important?”.

Perhaps, if these questions were asked many years back, he should have deserved forgiveness, but, in this technology-driven century, businesses that don’t embrace digital marketing cannot stand the competition. The world has experienced a leap forward in evolution, that with just a laptop and internet, you can build a billion-dollar company.

Sadly, some business owners still depend only on the ‘traditional approach’ of carrying out business; rent an office space, stock it up, sit, and expect clients to flood in. It is evident that this model of business style is gradually phasing out. Really, any business that has refused to embrace digital marketing skills in this century is certainly headed for doom.

If you don’t have the needed digital marketing skills currently, there is no worry because they can be learnt.

In this article, you will discover top digital marketing skills you should start learning today.

See Also: Top 15 Digital Marketing Tools for Small Businesses In Nigeria

Essential Digital Marketing Skills To Acquire In Nigeria

1. Search Engine Optimisation (SEO)

One of the top digital marketing skills to acquire as you go into 2020 is Search Engine Optimization (SEO). By definition, SEO is the art and science of generating free organic traffic to your web page or content. When you initiate queries on search engines (Google, Bing or Yahoo), the search engine result pages (SERP) brings out web pages and contents that are considered most relevant to the user.

Businesses now understand how important it is for their content and information to be found on search engines. Sadly enough, most of them lack the skill to rank their content on the first page of Google

You have to learn website optimization as well as content optimization, in order to increase your chances of appearing on the first page. Meanwhile, SEO keeps evolving every second, hence, you have to keep updating your skill to remain relevant in the industry.

See Also: 8 Steps to Start a Profitable Ecommerce Business in Nigeria

2. Search Engine Marketing (SEM)

Unlike SEO, you have to invest advertising budget for Search Engine Marketing (SEM). Basically, SEM is all about promoting your product or service using paid advertisements that appear on search engine results pages (SERPs) based on keywords. Interestingly, you can acquire search engine marketing skill for your business, and also provide it as a service as well.

In SEM, advertisers use relevant keywords that users are likely to enter in search engines in search of certain products or services. Your ads appear on search engine alongside other search engine results when your targeted keyword is queried

As an SEM expert, you have to be familiar with some terminology like impression, CPC, CTR, CPA etc.

3. Email Marketing

Email marketing is a great way to build a relationship with your target audience and establish authority. It is one of the most effective digital marketing strategies. However, the success of email marketing depends on copywriting skills. The more reason why the business owners should learn how to personalize their messaging to their target audience.

Email marketing is the process of sending emails to a list of email contacts with the goal of building a relationship with prospects and customers. Today, several platforms have made it very easy to create and send emails. One of such is platforms is Mailchimp, where there is a ready-made email template to help you stand out.

See Also: How To Make N250,000 Monthly In Nigeria Without Spending A Dime

4. Social Media Marketing

Social media marketing is the use of social media platforms to generate sales, connect with your target audience, drive traffic and build a brand. Majority of businesses all over the world use social media channels to grow their brand. So, if you still lack social media skills, now is the best time to learn it.

Today, we have countless social media platforms at the disposal of business owners: Facebook, Pinterest, Twitter, Instagram, LinkedIn, Tumblr and Whatsapp.

It is important to understand your target audience and the platform that appeals to them and masters how to use it. To work smarter, you can use apps that will help you schedule posts.

Seizing every opportunity as a business owner to develop a better relationship with potential customers is vital. Hence, the reason why community management goes hand-in-hand with social media skills.

See Also: 12 Biggest Facebook Ads Mistakes To Avoid as a Digital Marketer

5. Mobile Marketing

With the increase in mobile usage, mobile marketing is one of the best ways to generate desire result and grow any business. It is another lucrative digital marketing skill that many are exploring today. Nowadays, nearly everything done on the desktop can be effectively done on a mobile. Besides, consumers behaviour has drifted towards mobile. Majority of them spend time on their smartphones. 

Mobile marketing is a multi-channel, digital marketing strategy that enables advertisers to target their audiences on their smartphones, tablets via websites, email, MMS, SMS, social media and apps.

The need for mobile marketing is on the rise. Hence, it is a good skill to acquire. 

However, Mobile marketing is quite challenging, but, when the skill is mastered, it can help you stand out from the competition.

See Also: Top Legit Ways to Make Money Online in Nigeria Today

6. Video Marketing

Video Marketing is creating relevant and valuable content in form of videos for channels like YouTube, Instagram, etc. The online space rewards creative and valuable content.

A picture they say is worth more than a thousand words, then imagine the worth of a valuable video.

The ultimate goal of video marketing creates motion content that drives customer engagement and inspires a brand lift in the right way to your customers.

Furthermore, companies leverage video marketing to teach the how-to’s of their product and drive social proof. So, gunning after this digital marketing skills is resourceful.

See Also: How to Start a Lucrative Mini Importation Business in Nigeria

7. Web Data Analytics

Web analytics enables you to understand and analyse the behaviour of website visitors. There are several analytic tools today, that can help you get real-time information about the visitors of your website, time spent, web pages visited and much more.

This information can help in making critical and valuable business decisions. It is best to source the services of a Data Analyst if you can’t good judgement with data.

Some top analytics tool includes Google Analytics, SEMRush, Ubbersuggest, Ahrefs etc.

See Also: How Businesses Can Measure And Improve Digital Marketing ROI

8. Brand Story Telling

Brand storytelling is gaining momentum in the industry today. Stories have a special way of grabbing the target audience’s attention – as it connects to the audience at an emotional level. Basically, the brand story is the art of using a compelling story to associate a brand to its customers. Also, storytelling is an effective way to drive customer engagement.

With storytelling, you can inspire a connection between a brand and its customers before they make a buying decision. Perhaps you are good at storytelling, improve the skill and learn to develop compelling stories that appeal to your customers.

See Also: How To Target Wealthy Individuals With Facebook Ads

9. Content Writing

Often times, we are have been asked, “what is the most powerful digital marketing skill to acquire”? The simple answer to that is content marketing. As a general rule of thumb, all kinds of marketing rely on content, but sadly, not every entrepreneur understand the art of creating valuable and relevant content. Some business owners outsource their content writing project. At Primegate Digital, it is nice to see how far we have mastered the art of content creation.

Today, companies are looking for individuals and agencies that will through content project positively their brand. Good content drives profitable direct response from prospects and customers.

The interesting thing about digital marketing jobs is the freedom to operate remotely. As a business owner, you can tell your brand story in an appealing way with content marketing.

See Also: Proven Strategies to Generate Real Estate Leads in Nigeria

10. Affiliate Marketing

Affiliate marketing is another digital marketing skill that can earn you legit money. An affiliate is someone who promotes or markets a product that he does not necessarily own and earns a commission on every sale made.

In affiliate marketing, the business owner defines the commission for every sale made before the affiliate marketer joins the program. Expertnaire is one of the best affiliate platforms in Nigeria today that every digital marketer can be a part of. 

See Also: Top Affiliate Marketing Programs in Nigeria to Earn Money Online

11. UI/UX Design Skills

Recently, UI/UX Design has turned out to be of the most digital marketing skills. Most times, both of these tend to be confused with each other. UX is a term that means “User Experience Design” while UI is a term that means “User Interface Design”

Basically, a UX (User Experience) designer decides how the user interface functions while the UI (User Interface) designer decides the appearance of the user interface.

Once you acquire this skill, you can help companies and brand create a customer-friendly design or app.

See Also: 10 Sure Ways to Make Money Online in Nigeria 2020

12. Digital Marketing Automation

By Definition, digital marketing automation is the use of software to effectively market products and services across multiple platforms while automating the repetitive task. Smart Marketers automate their social media posting and campaigns as well as email marketing.

There are several automation tools, some of them include Hootsuite, Marketo, Buffer, HubSpot, Facebook Creative Studio etc. These software can help you schedule your post for one week while you focus on other assignments.

See Also: To Social Media Marketing Automation Tools for Business Owners

13. Web Design

Web design is about creating websites for a brand to showcase their products and services as well as connect with their target audiences. Also, there are several aspects of digital web design, including web page layout, graphic design, content production etc.

It is easy to get started with website design skills than you can imagine.

Usually, a digital marketer should master the basic art of web design platforms like WordPress, HTML/CSS.

See Also: How To Target Wealthy Individuals With Google Ads

14. Graphic Design Skill

A high percentage of content used in the digital space needs graphic design.  Therefore, it is a great advantage when a digital marketer has graphic design skill. 

Graphic design is the use of images, texts and illustrations to communicate a message to a target audience.

It is a skill that is highly relevant in the industry. As a business owner, you need to consistently update your skill with the graphics design software available. Some of the prominent software are CorelDraw, Adobe Photoshop, Canva, Adobe Illustrator etc.

See Also: 10 Common and Costly Google Ads Mistakes To Avoid as a Digital Marketer

15. Influencer Marketing

Influencer marketing is one of the digital marketing skills that has remained relevant in the world today. Brands can increase their revenue by partnering with online influencers to raise brand awareness and implement content marketing.

Influencer Marketing is the art of partnering with individuals and celebrities who have built large social followings online to help promote and raise awareness about a brand.

Understanding how best to connect with brand influencers in the right niche and guide them from unaware to brand advocate is an important digital marketing skill. 

See Also: 25 Smart Instagram Marketing Strategy that Actually Works

Conclusion

A well seasoned digital marketer has a mix of Digital Marketing Skills. Digital marketing skills are ever-evolving. Hence, if you want to be a digital marketing rockstar, then you need to ensure all your digital skills are up-to-date. Don’t allow your digital skill gap to be a limitation for your digital marketing career.

Read Also: How to Launch a Profitable Ecommerce Business in Nigeria

Final Note

Conclusively, your ad should target your ideal audience. This is how to high target net-worth individuals, generate better quality leads and boost sales.

Successful Google Ads drills down to choosing the right keywords (segmented through match type), hence, decreasing your CPA and driving potential customers to your landing where you’ve set up a well-optimized sales funnel that will improve conversions.

By investing extra time initially to set up your G-account and campaign properly, you can avoid common Google Ads mistakes.  It can go a long way towards generating quality leads at a lower cost and drive a sustainable marketing approach.

Kindly share this if you got value!

Perhaps you want to generate other streams of income to pay a few bills? Or, you’re simply searching for the option to replace your current job? Whatever your reason may be, there are many opportunities to make money online in Nigeria legitimately.

The internet has brought a lot of flexibility and made life easier. Not only has it made it easy for businesses to thrive, but has also helped people keep in touch and made it easier to make income.  In this article, we will share how to make money online in Nigeria. All the ways highlighted here are legitimate.

Also, this article will highlight the secrets of making money online in Nigeria without paying money to start as well as Latest Money Making Opportunities in Nigeria Today. Go ahead to bookmark this page as we will keep updating it regularly. 

Who can make money online in Nigeria?

Anyone with a computer and a source of the internet can earn money online in Nigeria. On the internet, it is all about value; what you have to offer to your audiences. What you can do?. Most people do not care about your state of origin, your religion, your qualifications or anything, all they care about is what you can bring to the table.

Perhaps you have skills such as content writing, graphic design, website development, coding, SEO, social media management and much more, you can leverage on it and make generate a steady stream of income.

If you read and write, you can make income online. And if you possess tech skills, you can build a career that you are proud of. Recently, LinkedIn released a list of most demanded skills online, and guess what? Most of them are tech skills, but the good thing is that you can acquire most of these skills online for free!

Well, if you don’t have a skill or you already do, you are covered in this article.

Recommended: 10 Common and Costly Google Ads Mistakes To Avoid in 2020

Advantages of working online

There are a thousand reasons why you should consider working online.

1. You can work online as another stream of income. As you go about your 9-5 job, you can devote a few hours a week and earn extra income online.
2. Requires little or no capital. Like other businesses, working online is not capital intensive. With your computer and internet, you are ready to make money online.
3. No need for extra expenses. Working online does not attract the cost of transportation, office wears etc.
4. Flexibility. Working online offers you the flexibility that no other job can. You are in control of your time 100%.

Best ways to make money online in Nigeria today.

Here are the best ways to earn money online in Nigeria:

1. Start Blogging

Blogging is one of the easiest ways to make money online today. Unlike lots of other jobs out there, blogging is unique because you don’t need to spend money to secure an office space, you can blog right effectively right from the comfort of your home.

Blogging is a very attractive and reliable way to earn money online in Nigeria. You can make good money with your blog in Nigeria. This is the most reliable online business in Nigeria today.

What is blogging?

Blogging is all about managing an information-based website. A website that creates and post information regularly on a specific niche. It could be entertainment, news, agriculture, business, politics, technology, jobs, sports, any information at all.

So you if you build a website today and write about technology, that is a blog. And you can make money from your blog.

You might have heard of Linda Ikeji, Bella Naija, Hot Nigerian Jobs, Naij.com etc are all blogs and they are making big money in Nigeria. You too also earn like them if you start today.

How to start a blog in Nigeria is pretty straightforward. All you have to do is choose a niche you want to blog about, build your blog and start creating content. You can also contact us to build your blog today.

Once your blog starts growing and generating massive traffic, you will have the opportunity to start making money from it via Google AdSense, sponsored posts, affiliate marketing, direct ads, selling your products/services and many more.

2. Start Freelancing

Freelancing is a sure way to earn a steady income online in Nigeria. With freelancing, you have the opportunity to make money online free of cost. All you need is a skill. You can be in Nigeria and work remotely for established companies abroad.

If you are looking for a job that pays you real your convenience, then freelancing is the answer. As long as you have skills, it could be digital marketing, content writing, researching, graphic design, proofreading, coding or any interesting skills, you can work for others online and get paid.

Moreover, you can build a lucrative career with it. All you have to do is horn your skill and find businesses or companies who are looking for people with your skills, negotiate and get to work.

Did you also know that finding clients is very easy?

There are platforms that you can network with people who are looking for experts with your skill to help with different jobs. All you have to do is register as a member with as many of these platforms as possible, apply for jobs. Most of these platforms are free and some allow you to create a designated business profile so that others can find you when they need you.

Here is a Freelancer Success Guide to get you started on your journey to your first $1000 monthly from freelancing. 

It is crucial to give it your best and have a good reputation. Because of the better reviews you receive from your clients, the faster you grow, and the more you earn.

Some of the platforms that you can register and get freelancing jobs include: Fiverr, Upwork, Freelancer, Guru and more.

It is a very lucrative industry. For example, every year, freelancers on Upwork makes over $1 billion.

3. Start Affiliate Marketing

Affiliate marketing is a $12 billion industry.  Not only is it growing as fast pace, but it is also already a massive global industry.

It is all about referring customers to products or services that you do not own and then get a commission for it. It is that simple. Let’s say you have a blog or social media pages that you write about laptops. People visit your pages to read about laptops and see pictures of the latest laptops.

That means these people that come to your page to a certain level trust your review, you can influence their decision with your content. Now, if you have an agreement with some laptop distributors, that for referral that buys, you get 10% commission.

These manufacturers now give you links to some of the affiliate products that you think are reliable. You then share these links with your followers through your product reviews. The idea behind the link is to track how many customers click to buy from your pages.

How to Make Money Online in Nigeria from Affiliate Marketing

Now if you have 10k followers and 100 people click on your link and buy the laptop. And the laptop is worth N150,000. That means your commission is N15,000 per laptop. Which will be 100 X 15000 = N1.5 million. That means you have made 1.5 million Naira.

That is pretty how affiliate marketing works. The laptop is just an example. You can do the same for digital products, software and many more. If you have massive followership on social media where you focus much on products or services, you can make a good passive income doing affiliate marketing.

Read: How To Make N250,000 Monthly from Expertnaire Products

Also, you can start a blog in Nigeria in Affiliate Marketing or create social media pages targeted at a distinct niche and manage affiliate. But ensure that your reviews are authentic and you only endorse products or services that you have used or can vouch for.

What are Some of the Affiliate Sites in Nigeria?

To make it easier, there are affiliate networks where you can register with them as an affiliate and you find many products or services to promote. Example of popular affiliate networks includes Expertnaire, Jumia Affiliate, Konga Affiliate etc.

4. Start Copywriting

Copywriting is one of the vital elements of effective online marketing that can never be overlooked. By definition, Copywriting is the art and science of strategically delivering words (written or spoken) that inspires the target audience to take some form of action that you care about. Today, Copywriters happens to be the highest-paid writers in the world.

Copywriting is writing copies with an end goal of advertising or marketing. The copy is intended to persuade someone to buy a product or influence their beliefs.

Who is Copywriting Suitable for?

This lucrative online money making opportunity is best for people who have a great passion for writing.

Although copywriting can be intimidation, I have an ‘A’ grade in this skill. I teach business owners how to write compelling sales copy that will get even the most unwilling person to pay for their offerings without hesitation.

Copywriting is no magic…It’s just a skill that can be mastered. So if you want to horn your copywriting skill to double your chances of making money online writing email copies, why not contact us today, we’ll guide you how you can write compelling marketing copies for clients and get paid for it.

5. Start Video Blogging on YouTube

This is a very smart way to make money online. With over 5 billion videos watched daily on YouTube, there is a lot of opportunities that it presents. People spend so many hours online watching videos that inspire, entertain or educate them. You can create an account on YouTube with your channel and become a video blogger.

Additionally, all you have to do is select a niche that you will focus on. It could be Technology, Fashion, Marriage, Politics, Football, Music, Health, Comedy and many more. Then build your audience consciously.

As you grow your channel and visibility, you will have people contact you for adverts. Also, you can partner with brands. Sell your products, become an affiliate marketer or serve third-party ads.

6. Social Media Marketing

This is a profitable online career anyone can venture into. It involves helping businesses or brands market their products or services on social media. You might have to acquire this skill to become successful at it. There are great videos on YouTube that you can watch for free to horn your skill.

You can also contact us for a one-on-one coaching session on social media marketing and digital marketing in general.

Once you can understand how your favourite social media works, then you can work as a social media marketer. As an expert, your job will be to help businesses find customers or sell products online for a fee. You can also promote your products online.

With over 2.5 billion monthly active Facebook users, everything is all about social media.

It is time to capitalise on it and make money doing so!

Read: 15 Best Social Media Marketing Tools for Nigerian Online Marketers

7. Publish a Kindle eBook

Do you have awesome writing skills? Are you a great storyteller and can build a large fan base of people who would be ready to pay money for your stories?

If you are looking for ways to monetize the skills you have acquired, then you should consider publishing ebooks online.

Writing and publishing an e-book is one of the quickest ways a lot of people are making money online without spending in Nigeria.

Publishing an ebook on Kindle is one simple, lucrative but rare ways to earn consistent passive income online.

Importantly, choosing a marketable topic and compelling content is something that you will have to get right if you want your e-book to get sold out and become a best-seller.

This online money making opportunity is best for people who have in-depth knowledge on certain topics or are experts and want to share or people who are passionate about research and guide.

Read: Top 15 Essential Digital Marketing Skills to Aquire in 2020

8. Create an Online Shop

If your goal is to earn big money online, then this is for you. Ecommerce business is very lucrative if you can establish your brand.

Some platforms enable you to have an online shop. A good example is Shopify, Jumia and Konga. You can create and own a shop, upload and sell your products and make money.

Perhaps, you do not have products or the capital to get products, you can look for popular distributors, copy their products into your online store. Whenever a customer places an order, it is forwarded to the distributors, they supply the product to customer and you get paid for it.

And if you need an eCommerce website built for you, kindly reach to the best website developers in Nigeria to get started now.

Read: How to Start and Grow an Ecommerce Business in Nigeria

9. Create Online Courses

You can create online courses and make money in real-time. If you are a specialist or expert in any field that you feel confident to impact on others, why not create a course? Create a course online, promote it to students who need your knowledge and experience.

Once they will sign up to learn, you make money sharing knowledge. So, instead of hoarding the knowledge, share it and earn income from it.

Recent studies reveal that online tutors make an average of over $10,000 per course. You can be one of them.

Lastly, there are several platforms that you can sign up to create your course. Teachable is one of them. You can click here to sign up with Teachable

10. Become an Amazon Associate

Amazon Associate is a peculiar kind of affiliate program. This program allows website owners as well as bloggers to monetize their niche website using affiliate links and get paid a certain commission when any website visitor clicks on the link and eventually buys a certain product.

This is not different from the affiliate marketing opportunity explained above. Becoming an Associate with Amazon can be very profitable, but, many people fall short from the lucrativeness because they lack the skills in it an not ready to put in the work.

Here is a quick start, 30 days affiliate commission challenge. The results are always mind-blowing. 

Conclusion

Now, making money online should seem like a pleasurable exercise and not a burden. 

With our list of the ways to make money online for passive income, we believe this should give you plenty of ideas to start making money online in Nigeria today.

It will take some hard work and consistency. But it’ll be well worth it in the end when you find yourself on the road to financial freedom in a very short while.

You can also share this article with your friends that may need some money-making ideas.

Yes! Anyone can make money online in Nigeria today.

Ever imagined how much money you can earn being an affiliate marketer?

It is often said when you want to make money while you are in sleep, dip deep into affiliate marketing.

In 2020, when an individual, may it be student, servicemen, or business holders, think of making money online in Nigeria, they start with affiliate marketing.

The only purpose is generating passive income in Nigeria.

Perhaps, the thought behind it is that you promote others’ products, regularly through an affiliate network, acquiring a commission if individuals wind up purchasing thanks to your marketing.

It depends on revenue sharing. If you have a product and need to sell more, you can offer advertisers a budgetary incentive through an affiliate program. If you have no product and want to make money, at that point you can promote a product that you feel has esteem and acquire a pay from it as an affiliate marketer. 

This for you if you are looking for how to:

• make money online in Nigeria
• earn online without investment
• invest and earn daily
• earn money online as a student
• benefit from latest online opportunities in Nigeria today.
• quickest way to make money online
• earn directly to your Nigerian bank account
• make money online in Nigeria without spending a dime

Before digging in, let us start with the basic definition to understand it better.

Read Also: How To Make N250,000 Monthly In Nigeria Working From Home

What is Affiliate Marketing?

Affiliate marketing is the one when an online retailer pays you a commission for traffic or deals created from your referrals. 

It’s great publicizing in a less intrusive manner.

You need to know the very basics about how affiliate marketing functions: 

• You recommend a product or service to your followers through your site, blog, or email list. 
• Your followers buy the product or service utilizing your affiliate interface or link. 
• You get paid a commission for the sales done via your affiliate link.

We should separate this procedure into more detail to ensure you know precisely how to make a fruitful affiliate marketing strategy.

If you need practical training on affiliate marketing, then grab this Affiliate Marketing Course and learn how to make N739,500 in 12 days at the comfort of your home.

Quickest Way to Make Money Online with Affiliate Marketing

Since you know the fundamental meaning of affiliate marketing, you’re prepared to figure out how to make your affiliate marketing plan in 5 simple steps. 

• Make a Website or Blog for Your Niche
  

To bring in money with affiliate marketing, you have to choose 2 things: 

• In what manner will you build your site or blog?
• What should be your site content?

Fortunately, WordPress makes that initial part simple.

 With WordPress, anybody can rapidly construct an expert looking site. Better still, you can have web development expert craft a high converting website.

Besides, WordPress has more tools to enable its website to perform at a higher level than other web designers. Now that WordPress has such a broad network, it is quite convenient to investigate rapidly and solve any issues you run into. 

If you’re keen on bringing in cash with affiliate marketing, WordPress is certainly your best approach.

Since you have a site where you can exhibit your affiliate links, you’ll have to figure out what your site will be about. We consider this finding your niche. 

To pick your niche, you have to respond to a couple of inquiries: 

• What are you passionate about? 
• Is this theme sufficient enough to pull in a crowd of people or audience? 
• Is there money in your selected niche?

Keep in mind, you will probably consolidate your passion and aptitude with a theme that others are keen on, as well. That way, you can energetically promote your products that your crowd will need to purchase. 

Discussing which, your next stage is to pick your affiliate products.

• Pick your Affiliate Products to Promote

If you’ve accomplished the work to pick a niche, picking affiliate products to promote would be simple. Pick products that fit your specialty and identify with your content. 

Probably the most ideal approach to choose your affiliate products is by joining an affiliate network. 

Affiliate networks are businesses that associate vendors and affiliate advertisers so both can procure more money. Affiliate marketers use affiliate networks to improve product choices to advertise on their site. 

There are many affiliate networks out there, yet here is a couple of the most well-known one.

1. Amazon Associates
2. CJ Affiliate
3. ShareASale
4. ClickBank
5. Expertnaire

One of the advantages of affiliate networks is they regularly have more information on how well a product sells. You would then be able to utilize that information to expand your affiliate marketing benefits. 

Whenever that you can settle on information-driven decisions rather than “going with your gut” is a fantastic chance to enhance your affiliate strategy.

Read Also: Best Social Media Marketing Tools for Every Online Marketers

• Utilize an Affiliate Management Plugin

At the point when you’re first beginning with affiliate marketing, you’re probably going about it similarly as every other person: you join an affiliate program, discover a lot of products, and begin inserting your affiliate connects all over the place. It will work extremely incredible, until the moment that it doesn’t. 

Since as you begin getting further into the universe of affiliate marketing, you’re going to need to monitor where you’ve inserted your affiliate links. This is particularly evident if your affiliate partners update product links on their end.

When you have to figure out and update many expired affiliate links when you have no clue about where you’ve put them. You’re taking a look for long periods and huge amounts of loss from the lapsed connections you had forgotten about.

Luckily, this is one bad dream that can be avoided with an affiliate management plugin. Probably the best one available is Pretty Links.

So, if you’re just serious about bringing in cash with affiliate marketing, we energetically suggest you get an affiliate marketing management plugin like Pretty Links to keep yourself sorted out.

Read Also: Top 15 Digital Marketing Skills to Aquire in Nigeria

• Make Quality Content to Promote Affiliate Links

Since the structure of your site is all set, you have to make the content ready. 

Remember that some affiliate networks expect you to have a great deal of content, site traffic, and month to month views before they’ll acknowledge you as an affiliate partner. That implies that if you’re beginning, you should make content creation the utmost necessity.

But when you start making your content the first thing that strikes is how much content do you have to begin? 

You should have around 5 pieces of quality content with more planned for the future. Numerous types of content can be created, however, the 2 most well-known are blogs and videos.

As you’re making your content, place your affiliate connections where they will get the most presentation of exposure. A decent dependable guideline is to promote your affiliate products way early in your content. 

For blogs, that implies within 25% of the post. For video recordings, it’s as a rule inside the initial moment of the recording. That is because a large portion of your crowd won’t read or watch your whole bit of content.

By putting your affiliate links upfront, you increase your chances that your crowd will click them.

• Drop Affiliate Links in Your Content

Affiliate Links – including affiliate links in your content (text/pictures/buttons) is the main strategy to use and is the most famously known. Individuals who read your stuff are the ones liable to purchase something you prescribe – they’re most likely not going to tap on a diverting banner ad.

Banners- They don’t function admirably. They’re diverting and presumably won’t get incredible outcomes. If you attempt to use them, make sure to show specific sidebar banners dependent on the content type individuals are perusing on your blog (for posts that fall under the SEO class, show a banner related with SEO, and for posts under the site speed category, show a different banner). You can control sidebar banners using a plugin like Widget Logic.

AdSense – It’s easy to display AdSense on your blog, however, it isn’t customized. On the other hand, affiliate links include individuals taking YOUR suggestion on quite certain things. AdSense makes your site slower than a turtle. Not useful for adaptation.

Expertnaire – The Best Affiliate Marketing Program in Nigeria

Initially, without beating away from the real issue, I can say that the Expertnaire affiliate marketing program is the best way to earn money online in Nigeria you’ll get at any point.

Ever imagined earning N100,000 to sell 5 digital products. It’s crazy, isn’t that so?

By definition, Expertnaire is an affiliate marketing site in Nigeria where the affiliate (you) get paid for suggesting high worth digital products from top sellers to purchasers.

As a standard member on Expertnaire, you pay N10,000 per year to promote the products that can get you X2 of your one-time expense every year. Here is the thing that I mean. Presently there is a product that pays you N20,000 per deal on EXPERTNAIRE. 

Not at all like some affiliate systems, on Expertnaire, you get paid for bringing other individuals to the platform also.

As in, if you join Expertnaire and offer your member referral interface with one of your friends, you will gain N3,000 for doing that. In this way, if you need to join as a general member inside the 72ig course, at that point you can register and begin.

You too can make money online in Nigeria. Click here to start earning on Expertnaire Affiliate Marketing Program.

Quickest Ways to Make Online Money in Nigeria with Expertnaire

If you need to realize how to easily make money online with Expertnaire Affiliate marketing, at that point this Expertnaire affiliate marketing tutorial exercise arrangement is one you would prefer not to miss. Affiliate marketing is probably the quickest way to earn money online. Most especially, when you have access to the internet and a computer.

Yes, you heard it right, you can use a cell phone, to begin with, affiliate marketing and be immensely successful. You can make between N4,000 – N50,000 every month via your telephone. However, if you need incredible achievement of winning N250,000 every month, as N400,000 – N1 million Naira for every month, owning a PC is necessary.

The reality is, not every person that joins Expertnaire will bring in cash quickly, or soon. 

But then, I don’t need you to get frustrated in this way when you are interested to join I will disclose to you every bit of relevant information. For me, I utilize the two techniques beneath to make money on the platform.

To begin to, see where you are grouped below, and pick the strategy you need to utilize and bring in cash with Expertnaire.

• Make Sales driving Organic Sales
  

  You can utilize SEO — blogging, post sponsoring, YouTube (vlogging) and so on to drive organic traffic to advanced digital products on Expertnaire and get paid. Disadvantage: This strategy requires some serious time. Again, it’s too competitive, yet it is justified, despite all the trouble when you have the patience.
  If you can go about affiliate marketing all alone, at that point join Expertnaire and begin promoting digital products using SEO.
  
  

• Bring in Money Fast with 72IG Implementation Program
  

  This strategy utilizes Facebook ad promotions to make deals and earn money quickly. 

Utilizing Facebook adverts is an easy route and a quick method to bring in cash with Expertnaire.

When you join Expertnaire as a normal member, you have an opportunity to win N12, 000 if you advance a similar program (72ig preparing). However, when you join through the program, you get free access to the platform (without N10,000 fees).

Get prepared on the best way to make money quick on the platform via social media. Get N20,000 commission for advertising a similar product, and you get top to bottom selling strategy.

This is how the students can earn money online in Nigeria by enrolling in the 72ig program and generating steady income online.

Yet, how would you get prepared to bring in cash quickly? While I have connected the audit of the program, truth is, it’s not every person that will bring in cash on Expertnaire. Except if you know how to use it. I’ve seen affiliate whine so it’s genuine you need a beneficial outline. 

Be it as it might, if you are serious to make this year an extraordinary one, and about making money quick with Expertnaire then look at the preparation and join the marketplace through the program for most extreme benefits.

Follow us on Instagram or visit our Facebook Page for more resources to grow your business online.

Generate Leads For Real Estate in Nigeria

If you’re a real estate agent in Nigeria who wants to generate leads for your business, then you must have discovered that you must reinvest your earned commissions into marketing. However, having no strategy with this, your success is more likely to be limited.

The real estate industry is fiercely competitive. Whether you’re a seasoned real estate professional or just a beginner, this competition is really tough. With thousands of real estate agents in  Lagos alone, that’s a lot of competition!

So are you looking for: 

• real estate marketing tools
• how to generate real estate leads
• marketing techniques for realtors in Nigeria
• real estate marketing strategies for realtors in Nigeria
• how to generate real estate leads online

This article is meant to help any real estate agent in Nigeria to generate leads online – no matter what your experience is with Digital Marketing. 

Therefore, no matter how difficult it seems to succeed as a real estate agent in Nigeria, we advise you not to give up! Stick with us as we share real estate marketing strategies that you need to dominate the market.

See Also: How to Start a Profitable Mini Importation Business Without Breaking the Bank

Real Estate Digital Marketing Challenges in Nigeria

When you think about digital marketing, the real estate industry presents its own unique challenges. Perhaps, when compared to similar industries, it appears even more competitive, time demanding, and highly localized.

As a matter of fact, it’s surefire that you’ll be competing with the same agents in the same communities. And your competitors are also trying to leverage on the new wave of digital marketing.

Your digital marketing strategy must grab potential clients’ attention, and that’s the goal of this post.

How To Generate Leads For Real Estate Agency in Nigeria

So how do you grab prospective customers attention?

1. Have a professional website.
2. Find out the best strategy to reach your potential buyers in your area.
3. Send them to your website as capture them as lead with a lead magnet
4. Nurture these lead in your funnel and keep following up with them.
5. …profit!

If you understand these key elements and how to implement them, then your success as a real estate agent is guaranteed.

Stick with us as we take a deeper dive into the points step by step.

Read: How To Target Wealth Individuals with Facebook Advertising

Why Generate Leads For Real Estate Online?

You might not at this point realize the benefits of marketing online.

“Does it really worth the effort and investment to learn all these opportunities that the digital asset presents to your business?“

The answer is an emphatic yes!

Here are the three main benefits that online marketing offers your business.

Build Your Personal Brand

No matter what industry you operate, your personal brand is something that goes with you always, for better or for worse. However, if you can horn your personal brand in real estate, then great possibilities await you.

Acquire New Customers

Perhaps you might be asking “don’t real estate agencies traditionally market their business offline using channels like, words of mouth, networking events, and workshops?”

Definitely yes, that’s the traditional approach. But there’s a better strategy to acquire leads for real estate?

Reaching out to potential clients online first is highly effective. A recent statistic by Content Preferences Survey shows that 47% of buyers viewed 3-5 pieces of content on a product or service before engaging a sales representative.

Does this indicate that potential clients don’t want to engage a real estate agent? Not exactly. Buyers have become more informed. Hence, they have to do more research on their own first before talking to a real estate agent.

Kindly note that this has nothing to do with you – it’s just the way things are. This is, after all, the information age and need for instant gratification. 

Engage With Existing Clients

Existing customers are easier to sell than new customers. In fact, you’re 60-70% more likely to sell to an existing client, compared to the 5-20% likelihood of selling to a new client.

How about reaching out to that home buyer you sold that property to months ago?

You are probably leaving a lot on the table when you are not building a relationship with your existing customer. Keeping up with your existing clients is just as important as sourcing for new clients.

Report by National Association of Realtors (NAR), shows that over 64% of an agent’s business comes from their circle of influence.

Hence, the importance of networking on social media is vital for real estate agents. The social media platforms avail you the opportunity to easily stay in touch with your clients. This keeps your brand at top of mind while increasing your chances of getting recommendation whenever they’re ready to buy or sell their home.

Digital The Future Of Real Estate Marketing

Still not convinced about the opportunities that digital marketing presents to your business? Or you would like to ignore it altogether, then consider this: none of us can ignore the new normal, the world of digital. Digital technologies are revolutionizing the world, inclusive of real estate marketing.

In fact, a recent survey revealed that 92% of home buyers leverage on the internet in their property search process. 

Have I Got The Requirements To Succeed In Online Marketing?

Hopefully, you’ve decided to take this path. Here are three(3) key elements you need to succeed:

1. The right strategy – investing in the relevant tools
2. Basic marketing knowledge
3. Perseverance

Having the above, you’ll certainly be able to generate leads for your real estate agency, with a good return on investment.

Point number 3 is up to you – but we can always help if you can’t implement everything all by yourself. 

As for strategic approach and marketing skill, keep reading and you’ll discover hidden secrets to your path of success.

Read: Best Strategy Start a Profitable Ecommerce Business in Nigeria

Real Estate Digital Marketing Channels

Content Marketing

Content is king and prospective home buyers want to be informed more than ever.

Prospective buyers are constantly researching information on…

• how to do it (how to buy a house in Lagos)
• where to buy one (where to buy a house in Lagos, Nigeria)
• who’s the best agent/lender/agency near me, etc.

Also, most buyers and sellers are consistently searching for trusted big real estate websites to find properties. If you want to outsmart your competition, then you need great content.

In short, become the real estate provider figure in your area.

How can you achieve this?

Simple – horn your personal brand as an expert in the industry

Start by creating quality content that potential home buyers or sellers are looking for. But what defines quality content?

Relevance to the target audience defines high-value content.  The key is knowing who your target audience is, then create content that solves their pain point.

For instance, if you attract web visitors who searched for the keyword “how to buy a house in Lagos, Nigeria,” and you were able to answer that question thoroughly, they will not just perceive your content as valuable but also, they will trust your brand and see you as credible. 

Here are a few different ways that you can distribute valuable content across the internet.

• Create an easy to navigate neighbourhood pages and simple guides targeting specific and relevant keywords in your city.
• Set up blogs and podcasts,
• Create infographics.
• Host webinars and training
• All the above be discoverable on Google by anyone searching for information related to housing.

Read: Best Social Media Marketing Tools For Every Online Marketer

Social Media Marketing

Having a social media presence is a free way to increase brand awareness. And this occurs via “social selling.”

Social selling is the interaction that happens between the realtor and the prospective buyers on social media. This is an extremely effective form of selling.

According to a 2015 report by Feedback Systems, 61% of organizations that engaged in social selling saw an increase in revenue growth compared to 41% of organizations that did not use this as part of their sales strategy.

Besides engaging with potential home buyers, real estate agents can also employ new and effective social media strategy. This includes tactics like 360-degree images, online video series, and even panoramic images of the properties. 

Another benefit of leveraging on social media for real estate is that you stand the opportunity of having your followers refer their friends and family to your business. This may sound quite a traditional tactics but yes, it is still effective.

The referral marketing approach is one of the most reliable strategies in generating leads for real estate industry. Besides being free, doing so will not only generate more leads but can also increase your social media fan base.

Consider our reaching out to us today for real estate social media marketing services help you with all the strategy you need to hit the ground running.

Search Engine Optimization (SEO)

SEO helps your real estate website discoverable on search engine by prospective clients. It’s an interesting aspect of online marketing and you should begin by reading the benefits of SEO to Businesses. It is important to know that getting search traffic volume isn’t as vital as getting relevant local traffic for realtors. 

Driving relevant, local traffic will help scale your personal branding as the neighbourhood expert in your industry. With local traffic, your realtors are more likely to generate potential clients.

Important SEO factors to consider when generating leads for real estate?

• CTR: a high website click-through rate shows that your content is engaging and relevant to your audience. You can check your CTR  in Google Search Console and also in Google Analytics. It’s also the best way to understand audience behaviour on your website.
• Engagement: driving more engagement with your target existing/prospective clients will generate more referral business to you. 
• Social Proof: this helps you build website online authority as well as help you rank higher in search engines. This can be in the form of reviews and social share. Branding and listing alone won’t be enough. Social proof is also necessary to build credibility.

And when most people hear of the search engine, what comes to mind?

Google. Of course.

However, SEO doesn’t just apply to Google search engine. There’s also Yahoo, Baidu, Bing, Yandex, and many others. Google records 92.06% of all online searches, but also ensure that your website is optimized for other big search engines like Bing and Yahoo.

Is your real estate website discoverable on search engine and to your prospective customers? If  “no” or “I don’t know” or even “maybe” then you should consider implementing real estate SEO services strategically generate leads and acquire more customers.

Read Also: 10 Common and Costly Google Ads Mistakes To Avoid in 2020

Website Design

Your website design is your first impression to your prospective customers. And it plays a vital role in turning those website visitors into leads.

As a best practice, it is recommended that for realtors who desire to generate quality leads for real estate online, it’s crucial to have a beautiful and professionally designed website. Your prospective clients want to have a feeling of the home they want to buy. Your website should be able to inspire those feelings. 

Did you know that over 80% users access the internet through mobile devices?

Mobile is no more the future, but the present. A higher percentage of internet users now own a smartphone. This has revolutionized the business world.

Your website design must be well optimized and mobile-friendly. The following statistics will show this is not optional.  According to NAR’s 2016 home buyers and sellers report,  72% of home buyers search for homes using their mobile devices.

 If you want to experience top-notch professionally designed real estate website that is mobile friendly and able to generate quality leads, then hire the best website developers.  

Marketing Automation

Marketing automation helps drive engagement on your website/blog. You can install these automation tools on any section of your website. 

Over 64% of businesses that incorporated marketing automation on their website reported positive results within six months.

 A good example of a marketing automation tool is the message bot.

Here are a few things they can do:

• Strike engagement with visitors once they land on your website
• Able to send targeted messages to your segmented audience
• Leverage on visitor’s browser history to send them targeted messages. 

Read: How Businesses Can Increase Digital Marketing ROI

Paid Advertising

Paid search advertising or pay per click is a form of advertising that allows advertisers to show ads in search engine results.

It is probably not the cheapest option out there but offers real estate agents the opportunity to generate quality leads for real estate. It is also a good strategy to support your existing listings, which is is plus because brand visibility is extremely crucial in real estate marketing.

Paid advertisements can be categorized into two: social media ads and paid search ads.

As a rule of thumb, knowing your target audience is vital when it comes to a paid advertisement. With social media ads, you also need to understand the stage your target audience is in the buyer’s journey.

For example, most audiences on LinkedIn are young professionals who aspire to purchase a house soon. And on Instagram, most are also young but are more likely to be browsing homes for fun and in their early stages of buying a house

However, paid search is more cost-effective than print advertising – with the capacity to increase return on investment. The average conversion rate in AdWords across all industries is about 3.75%. The display network is around 0.77%. These are just statistics that generate great revenue.

Ensure you have a crystallized digital marketing strategy if you want to generate leads for your real estate in Nigeria using paid ads. Without this strategy, relying only on paid ads to acquire new clients will eat deep into your marketing budget pretty quickly.

Ready to Generate More Leads?

Digital Marketing is useful for real estate. However, understanding your target audience is key. Your first priority should be to create relevant content that your target audiences are happy to consume.

There is a wide range of strategies, tools and digital marketing tactics that real estate agencies in Nigeria can use to generate leads online.

No one strategy fits all. Hence, it’s a best practice to leverage multiple strategies and channels to improve your visibility odds. Always optimized strategies that resonate with your clients.

If you’re a realtor who’s getting to know about online marketing, then you’ll probably need support. Feel free to get in touch with us. We’ll be super excited to help you achieve your goals.

35. SEO is Affordable

SEO is more affordable than advertising in driving conversion. And, the return is invaluable. Once your website ranks #1 on Google, your website will receive thousands of free traffic. Contact the Best SEO Agency is Nigeria help position your brand for success with effective SEO strategy.

Conclusion

Having a good product or service is of no good if people do not know about you or discover you online. Implementing an effective SEO strategy on a brand’s website and the digital asset will always be beneficial to that brand and its marketing efforts. The benefits of SEO to the Nigerian business are endless. Hence, businesses of all sizes need SEO to be able to grow exponentially in a competitive market.

Contact Us for SEO Services

One last thing to always remember. Handing a guitar to someone doesn’t guarantee that they’ll start playing melodious music. If you want melodious music, then hire a rock star. If you want to experience top-notch SEO, then hire SEO Rock Stars.  Give them the budget they need to deliver great results that creates your blue ocean.