Perhaps you want to generate other streams of income to pay a few bills? Or, you’re simply searching for the option to replace your current job? Whatever your reason may be, there are many opportunities to make money online in Nigeria legitimately

The internet has brought a lot of flexibility and made life easier. Not only has it made it easy for businesses to thrive, but has also helped people keep in touch and made it easier to make income.  In this article, we will share how to make money online in Nigeria. All the ways highlighted here are legitimate.

Also, this article will highlight the secrets of making money online in Nigeria without paying money to start as well as Latest Money Making Opportunities in Nigeria Today. Go ahead to bookmark this page as we will keep updating it regularly. 

Who can make money online in Nigeria?

Anyone with a computer and a source of the internet can earn money online in Nigeria. On the internet, it is all about value; what you have to offer to your audiences. What you can do?. Most people do not care about your state of origin, your religion, your qualifications or anything, all they care about is what you can bring to the table.

Perhaps you have skills such as content writing, graphic design, website development, coding, SEO, social media management and much more, you can leverage on it and make generate a steady stream of income.

If you read and write, you can make income online. And if you possess tech skills, you can build a career that you are proud of. Recently, LinkedIn released a list of most demanded skills online, and guess what? Most of them are tech skills, but the good thing is that you can acquire most of these skills online for free!

Well, if you don’t have a skill or you already do, you are covered in this article.

Advantages of working online

There are a thousand reasons why you should consider working online.

1. You can work online as another stream of income. As you go about your 9-5 job, you can devote a few hours a week and earn extra income online.
2. Requires little or no capital. Like other businesses, working online is not capital intensive. With your computer and internet, you are ready to make money online.
3. No need for extra expenses. Working online does not attract the cost of transportation, office wears etc.
4. Flexibility. Working online offers you the flexibility that no other job can. You are in control of your time 100%.

Best ways to make money online in Nigeria today.

Here are the best ways to earn money online in Nigeria:

1. Start Blogging

Blogging is one of the easiest ways to make money online today. Unlike lots of other jobs out there, blogging is unique because you don’t need to spend money to secure an office space, you can blog right effectively right from the comfort of your home.

Blogging is a very attractive and reliable way to earn money online in Nigeria. You can make good money with your blog in Nigeria. This is the most reliable online business in Nigeria today.

What is blogging?

Blogging is all about managing an information-based website. A website that creates and post information regularly on a specific niche. It could be entertainment, news, agriculture, business, politics, technology, jobs, sports, any information at all.

So you if you build a website today and write about technology, that is a blog. And you can make money from your blog.

You might have heard of Linda Ikeji, Bella Naija, Hot Nigerian Jobs, Naij.com etc are all blogs and they are making big money in Nigeria. You too also earn like them if you start today.

How to start a blog in Nigeria is pretty straightforward. All you have to do is choose a niche you want to blog about, build your blog and start creating content. You can also contact us to build your blog today.

Once your blog starts growing and generating massive traffic, you will have the opportunity to start making money from it via Google AdSense, sponsored posts, affiliate marketing, direct ads, selling your products/services and many more.

2. Start Freelancing

Freelancing is a sure way to earn a steady income online in Nigeria. With freelancing, you have the opportunity to make money online free of cost. All you need is a skill. You can be in Nigeria and work remotely for established companies abroad.

If you are looking for a job that pays you real your convenience, then freelancing is the answer. As long as you have skills, it could be digital marketing, content writing, researching, graphic design, proofreading, coding or any interesting skills, you can work for others online and get paid.

Moreover, you can build a lucrative career with it. All you have to do is horn your skill and find businesses or companies who are looking for people with your skills, negotiate and get to work.

Did you also know that finding clients is very easy?

There are platforms that you can network with people who are looking for experts with your skill to help with different jobs. All you have to do is register as a member with as many of these platforms as possible, apply for jobs. Most of these platforms are free and some allow you to create a designated business profile so that others can find you when they need you.

Here is a Freelancer Success Guide to get you started on your journey to your first $1000 monthly from freelancing. 

It is crucial to give it your best and have a good reputation. Because of the better reviews you receive from your clients, the faster you grow, and the more you earn.

Some of the platforms that you can register and get freelancing jobs include: Fiverr, Upwork, Freelancer, Guru and more.

It is a very lucrative industry. For example, every year, freelancers on Upwork makes over $1 billion.

3. Start Affiliate Marketing

Affiliate marketing is a $12 billion industry.  Not only is it growing as fast pace, but it is also already a massive global industry.

It is all about referring customers to products or services that you do not own and then get a commission for it. It is that simple. Let’s say you have a blog or social media pages that you write about laptops. People visit your pages to read about laptops and see pictures of the latest laptops.

That means these people that come to your page to a certain level trust your review, you can influence their decision with your content. Now, if you have an agreement with some laptop distributors, that for referral that buys, you get 10% commission.

These manufacturers now give you links to some of the affiliate products that you think are reliable. You then share these links with your followers through your product reviews. The idea behind the link is to track how many customers click to buy from your pages.

How to Make Money Online in Nigeria from Affiliate Marketing

Now if you have 10k followers and 100 people click on your link and buy the laptop. And the laptop is worth N150,000. That means your commission is N15,000 per laptop. Which will be 100 X 15000 = N1.5 million. That means you have made 1.5 million Naira.

That is pretty how affiliate marketing works. The laptop is just an example. You can do the same for digital products, software and many more. If you have massive followership on social media where you focus much on products or services, you can make a good passive income doing affiliate marketing.

Read: How To Make N250,000 Monthly from Expertnaire Products

Also, you can start a blog in Nigeria in Affiliate Marketing or create a social media pages targeted at a distinct niche and manage affiliate. But ensure that your reviews are authentic and you only endorse products or services that you have used or can vouch for.

What are Some of the Affiliate Sites in Nigeria?

To make it easier, there are affiliate networks where you can register with them as an affiliate and you find many products or services to promote. Example of popular affiliate networks includes Expertnaire, Jumia Affiliate, Konga Affiliate etc.

4. Start Copywriting

Copywriting is one of the vital elements of effective online marketing that can never be overlooked. By definition, Copywriting is the art and science of strategically delivering words (written or spoken) that inspires the target audience to take some form of action that you care about. Today, Copywriters happens to be the highest-paid writers in the world.

Copywriting is writing copies with an end goal of advertising or marketing. The copy is intended to persuade someone to buy a product or influence their beliefs.

Who is Copywriting Suitable for?

This lucrative online money making opportunity is best for people who have a great passion for writing.

Although copywriting can be intimidation, I have an ‘A’ grade in this skill. I teach business owners how to write compelling sales copy that will get even the most unwilling person to pay for their offerings without hesitation.

Copywriting is no magic…It’s just a skill that can be mastered. So if you want to horn your copywriting skill to double your chances of making money online writing email copies, why not contact us today, we’ll guide you how you can write compelling marketing copies for clients and get paid for it.

5. Start Video Blogging on YouTube

This is a very smart way to make money online. With over 5 billion videos watched daily on YouTube, there is a lot of opportunities that it presents. People spend so many hours online watching videos that inspire, entertain or educate them. You can create an account on YouTube with your channel and become a video blogger.

Additionally, all you have to do is select a niche that you will focus on. It could be Technology, Fashion, Marriage, Politics, Football, Music, Health, Comedy and many more. Then build your audience consciously.

As you grow your channel and visibility, you will have people contact you for adverts. Also, you can partner with brands. Sell your products, become an affiliate marketer or serve third-party ads.

6. Social Media Marketing

This is a profitable online career anyone can venture into. It involves helping businesses or brands market their products or services on social media. You might have to acquire this skill to become successful at it. There are great videos on YouTube that you can watch for free to horn your skill.

You can also contact us for a one-on-one coaching session on social media marketing and digital marketing in general.

Once you can understand how your favourite social media works, then you can work as a social media marketer. As an expert, your job will be to help businesses find customers or sell products online for a fee. You can also promote your products online.

With over 2.5 billion monthly active Facebook users, everything is all about social media.

It is time to capitalise on it and make money doing so!

Read: 15 Best Social Media Marketing Tools for Nigerian Online Marketers

7. Publish a Kindle eBook

Do you have awesome writing skills? Are you a great storyteller and can build a large fan base of people who would be ready to pay money for your stories?

If you are looking for ways to monetize the skills you have acquired, then you should consider publishing ebooks online.

Writing and publishing an e-book is one of the quickest ways a lot of people are making money online without spending in Nigeria.

Publishing an ebook on Kindle is one simple, lucrative but rare ways to earn consistent passive income online.

Importantly, choosing a marketable topic and compelling content is something that you will have to get right if you want your e-book to get sold out and become a best-seller.

This online money making opportunity is best for people who have in-depth knowledge on certain topics or are experts and want to share or people who are passionate about research and guide.

8. Create an Online Shop

If your goal is to earn big money online, then this is for you. Ecommerce business is very lucrative if you can establish your brand.

Some platforms enable you to have an online shop. A good example is Shopify, Jumia and Konga. You can create and own a shop, upload and sell your products and make money.

Perhaps, you do not have products or the capital to get products, you can look for popular distributors, copy their products into your online store. Whenever a customer places an order, it is forwarded to the distributors, they supply the product to customer and you get paid for it.

And if you need an eCommerce website built for you, kindly reach to the best website developers in Nigeria to get started now.

9. Create Online Courses

You can create online courses and make money in real-time. If you are a specialist or expert in any field that you feel confident to impact on others, why not create a course? Create a course online, promote it to students who need your knowledge and experience.

Once they will sign up to learn, you make money sharing knowledge. So, instead of hoarding the knowledge, share it and earn income from it.

Recent studies reveal that online tutors make an average of over $10,000 per course. You can be one of them.

Lastly, there are several platforms that you can sign up to create your course. Teachable is one of them. You can click here to sign up with Teachable

10. Become an Amazon Associate

Amazon Associate is a peculiar kind of affiliate program. This program allows website owners as well as bloggers to monetize their niche website using affiliate links and get paid a certain commission when any website visitor clicks on the link and eventually buys a certain product.

This is not different fro the affiliate marketing opportunity explained above. Becoming an Associate with Amazon can be very profitable, but, many people fall short from the lucrativeness because they lack the skills in it an not ready to put in the work.

Here is a quick start, 30 days affiliate commission challenge. The results are always mind-blowing. 

Conclusion

Now, making money online should seem like a pleasurable exercise and not a burden. 

With our list of the ways to make money online for passive income, we believe this should give you plenty of ideas to start making money online in Nigeria today.

It will take some hard work and consistency. But it’ll be well worth it in the end when you find yourself on the road to financial freedom in a very short while.

You can also share this article with your friends that may need some money-making ideas.

Yes! Anyone can make money online in Nigeria today.

Ever imagined how much money you can earn being an affiliate marketer?

It is often said when you want to make money while you are in sleep, dip deep into affiliate marketing.

In 2020, when an individual, may it be student, servicemen, or business holders, think of making money online in Nigeria, they start with affiliate marketing.

The only purpose is generating passive income in Nigeria.

Perhaps, the thought behind it is that you promote others’ products, regularly through an affiliate network, acquiring a commission if individuals wind up purchasing thanks to your marketing.

It depends on revenue sharing. If you have a product and need to sell more, you can offer advertisers a budgetary incentive through an affiliate program. If you have no product and want to make money, at that point you can promote a product that you feel has esteem and acquire a pay from it as an affiliate marketer. 

This for you if you are looking for how to:

• make money online in Nigeria
• earn online without investment
• invest and earn daily
• earn money online as a student
• benefit from latest online opportunities in Nigeria today.
• quickest way to make money online
• earn directly to your Nigerian bank account
• make money online in Nigeria without spending a dime

Before digging in, let us start with the basic definition to understand it better.

Read Also: How To Make N250,000 Monthly In Nigeria Working From Home

What is Affiliate Marketing?

Affiliate marketing is the one when an online retailer pays you a commission for traffic or deals created from your referrals. 

It’s great publicizing in a less intrusive manner.

You need to know the very basics about how affiliate marketing functions: 

• You recommend a product or service to your followers through your site, blog, or email list. 
• Your followers buy the product or service utilizing your affiliate interface or link. 
• You get paid a commission for the sales done via your affiliate link.

We should separate this procedure into more detail to ensure you know precisely how to make a fruitful affiliate marketing strategy.

If you need practical training on affiliate marketing, then grab this Affiliate Marketing Course and learn how to make N739,500 in 12 days at the comfort of your home.

Quickest Way to Make Money Online with Affiliate Marketing

Since you know the fundamental meaning of affiliate marketing, you’re prepared to figure out how to make your affiliate marketing plan in 5 simple steps. 

• Make a Website or Blog for Your Niche
  

To bring in money with affiliate marketing, you have to choose 2 things: 

• In what manner will you build your site or blog?
• What should be your site content?

Fortunately, WordPress makes that initial part simple.

With WordPress, anybody can rapidly construct an expert looking site. Better still, you can have web development expert craft a high converting website.

Besides, WordPress has more tools to enable its website to perform at a higher level than other web designers. Now that WordPress has such a broad network, it is quite convenient to investigate rapidly and solve any issues you run into. 

If you’re keen on bringing in cash with affiliate marketing, WordPress is certainly your best approach.

Since you have a site where you can exhibit your affiliate links, you’ll have to figure out what your site will be about. We consider this finding your niche. 

To pick your niche, you have to respond to a couple of inquiries: 

• What are you passionate about? 
• Is this theme sufficient enough to pull in a crowd of people or audience? 
• Is there money in your selected niche?

Keep in mind, you will probably consolidate your passion and aptitude with a theme that others are keen on, as well. That way, you can energetically promote your products that your crowd will need to purchase. 

Discussing which, your next stage is to pick your affiliate products.

• Pick your Affiliate Products to Promote

If you’ve accomplished the work to pick a niche, picking affiliate products to promote would be simple. Pick products that fit your specialty and identify with your content. 

Probably the most ideal approach to choose your affiliate products is by joining an affiliate network. 

Affiliate networks are businesses that associate vendors and affiliate advertisers so both can procure more money. Affiliate marketers use affiliate networks to improve product choices to advertise on their site. 

There are many affiliate networks out there, yet here is a couple of the most well-known one.

1. Amazon Associates
2. CJ Affiliate
3. ShareASale
4. ClickBank
5. Expertnaire

One of the advantages of affiliate networks is they regularly have more information on how well a product sells. You would then be able to utilize that information to expand your affiliate marketing benefits. 

Whenever that you can settle on information-driven decisions rather than “going with your gut” is a fantastic chance to enhance your affiliate strategy.

Read Also: Best Social Media Marketing Tools for Every Online Marketers

• Utilize an Affiliate Management Plugin

At the point when you’re first beginning with affiliate marketing, you’re probably going about it similarly as every other person: you join an affiliate program, discover a lot of products, and begin inserting your affiliate connects all over the place. It will work extremely incredible, until the moment that it doesn’t. 

Since as you begin getting further into the universe of affiliate marketing, you’re going to need to monitor where you’ve inserted your affiliate links. This is particularly evident if your affiliate partners update product links on their end.

When you have to figure out and update many expired affiliate links when you have no clue about where you’ve put them. You’re taking a look for long periods and huge amounts of loss from the lapsed connections you had forgotten about.

Luckily, this is one bad dream that can be avoided with an affiliate management plugin. Probably the best one available is Pretty Links.

So, if you’re just serious about bringing in cash with affiliate marketing, we energetically suggest you get an affiliate marketing management plugin like Pretty Links to keep yourself sorted out.

• Make Quality Content to Promote Affiliate Links

Since the structure of your site is all set, you have to make the content ready. 

Remember that some affiliate networks expect you to have a great deal of content, site traffic, and month to month views before they’ll acknowledge you as an affiliate partner. That implies that if you’re beginning, you should make content creation the utmost necessity.

But when you start making your content the first thing that strikes is how much content do you have to begin? 

You should have around 5 pieces of quality content with more planned for the future. Numerous types of content can be created, however, the 2 most well-known are blogs and videos.

As you’re making your content, place your affiliate connections where they will get the most presentation of exposure. A decent dependable guideline is to promote your affiliate products way early in your content. 

For blogs, that implies within 25% of the post. For video recordings, it’s as a rule inside the initial moment of the recording. That is because a large portion of your crowd won’t read or watch your whole bit of content.

By putting your affiliate links upfront, you increase your chances that your crowd will click them.

• Drop Affiliate Links in Your Content

Affiliate Links – including affiliate links in your content (text/pictures/buttons) is the main strategy to use and is the most famously known. Individuals who read your stuff are the ones liable to purchase something you prescribe – they’re most likely not going to tap on a diverting banner ad.

Banners- They don’t function admirably. They’re diverting and presumably won’t get incredible outcomes. If you attempt to use them, make sure to show specific sidebar banners dependent on the content type individuals are perusing on your blog (for posts that fall under the SEO class, show a banner related with SEO, and for posts under the site speed category, show a different banner). You can control sidebar banners using a plugin like Widget Logic.

AdSense – It’s easy to display AdSense on your blog, however, it isn’t customized. On the other hand, affiliate links include individuals taking YOUR suggestion on quite certain things. AdSense makes your site slower than a turtle. Not useful for adaptation.

Expertnaire – The Best Affiliate Marketing Program in Nigeria

Initially, without beating away from the real issue, I can say that the Expertnaire affiliate marketing program is the best way to earn money online in Nigeria you’ll get at any point.

Ever imagined earning N100,000 to sell 5 digital products. It’s crazy, isn’t that so?

By definition, Expertnaire is an affiliate marketing site in Nigeria where the affiliate (you) get paid for suggesting high worth digital products from top sellers to purchasers.

As a standard member on Expertnaire, you pay N10,000 per year to promote the products that can get you X2 of your one-time expense every year. Here is the thing that I mean. Presently there is a product that pays you N20,000 per deal on EXPERTNAIRE. 

Not at all like some affiliate systems, on Expertnaire, you get paid for bringing other individuals to the platform also.

As in, if you join Expertnaire and offer your member referral interface with one of your friends, you will gain N3,000 for doing that. In this way, if you need to join as a general member inside the 72ig course, at that point you can register and begin.

You too can make money online in Nigeria. Click here to start earning on Expertnaire Affiliate Marketing Program.

Quickest Ways to Make Online Money in Nigeria with Expertnaire

If you need to realize how to easily make money online with Expertnaire Affiliate marketing, at that point this Expertnaire affiliate marketing tutorial exercise arrangement is one you would prefer not to miss. Affiliate marketing is probably the quickest way to earn money online. Most especially, when you have access to the internet and a computer.

Yes, you heard it right, you can use a cell phone, to begin with, affiliate marketing and be immensely successful. You can make between N4,000 – N50,000 every month via your telephone. However, if you need incredible achievement of winning N250,000 every month, as N400,000 – N1 million Naira for every month, owning a PC is necessary.

The reality is, not every person that joins Expertnaire will bring in cash quickly, or soon. 

But then, I don’t need you to get frustrated in this way when you are interested to join I will disclose to you every bit of relevant information. For me, I utilize the two techniques beneath to make money on the platform.

To begin to, see where you are grouped below, and pick the strategy you need to utilize and bring in cash with Expertnaire.

• Make Sales driving Organic Sales
  

  You can utilize SEO — blogging, post sponsoring, YouTube (vlogging) and so on to drive organic traffic to advanced digital products on Expertnaire and get paid. Disadvantage: This strategy requires some serious time. Again, it’s too competitive, yet it is justified, despite all the trouble when you have the patience.
  If you can go about affiliate marketing all alone, at that point join Expertnaire and begin promoting digital products using SEO.
  
  

• Bring in Money Fast with 72IG Implementation Program
  

  This strategy utilizes Facebook ad promotions to make deals and earn money quickly. 

Utilizing Facebook adverts is an easy route and a quick method to bring in cash with Expertnaire.

When you join Expertnaire as a normal member, you have an opportunity to win N12, 000 if you advance a similar program (72ig preparing). However, when you join through the program, you get free access to the platform (without N10,000 fees).

Get prepared on the best way to make money quick on the platform via social media. Get N20,000 commission for advertising a similar product, and you get top to bottom selling strategy.

This is how the students can earn money online in Nigeria by enrolling in the 72ig program and generating steady income online.

Yet, how would you get prepared to bring in cash quickly? While I have connected the audit of the program, truth is, it’s not every person that will bring in cash on Expertnaire. Except if you know how to use it. I’ve seen affiliate whine so it’s genuine you need a beneficial outline. 

Be it as it might, if you are serious to make this year an extraordinary one, and about making money quick with Expertnaire then look at the preparation and join the marketplace through the program for most extreme benefits.

Follow us on Instagram or visit our Facebook Page for more resources to grow your business online.

Generate Leads For Real Estate in Nigeria

If you’re a real estate agent in Nigeria who wants to generate leads for your business, then you must have discovered that you must reinvest your earned commissions into marketing. However, having no strategy with this, your success is more likely to be limited.

The real estate industry is fiercely competitive. Whether you’re a seasoned real estate professional or just a beginner, this competition is really tough. With thousands of real estate agents in  Lagos alone, that’s a lot of competition!

So are you looking for: 

• real estate marketing tools
• how to generate real estate leads
• marketing techniques for realtors in Nigeria
• real estate marketing strategies for realtors in Nigeria
• how to generate real estate leads online

This article is meant to help any real estate agent in Nigeria to generate leads online – no matter what your experience is with Digital Marketing. 

Therefore, no matter how difficult it seems to succeed as a real estate agent in Nigeria, we advise you not to give up! Stick with us as we share real estate marketing strategies that you need to dominate the market.

Real Estate Digital Marketing Challenges in Nigeria

When you think about digital marketing, the real estate industry presents its own unique challenges. Perhaps, when compared to similar industries, it appears even more competitive, time demanding, and highly localized.

As a matter of fact, it’s surefire that you’ll be competing with the same agents in the same communities. And your competitors are also trying to leverage on the new wave of digital marketing.

Your digital marketing strategy must grab potential clients’ attention, and that’s the goal of this post.

How To Generate Leads For Real Estate Agency in Nigeria

So how do you grab prospective customers attention?

1. Have a professional website.
2. Find out the best strategy to reach your potential buyers in your area.
3. Send them to your website as capture them as lead with a lead magnet
4. Nurture these lead in your funnel and keep following up with them.
5. …profit!

If you understand these key elements and how to implement them, then your success as a real estate agent is guaranteed.

Stick with us as we take a deeper dive into the points step by step.

Read: How To Target Wealth Individuals with Facebook Advertising

Why Generate Leads For Real Estate Online?

You might not at this point realize the benefits of marketing online.

“Does it really worth the effort and investment to learn all these opportunities that the digital asset presents to your business?“

The answer is an emphatic yes!

Here are the three main benefits that online marketing offers your business.

Build Your Personal Brand

No matter what industry you operate, your personal brand is something that goes with you always, for better or for worse. However, if you can horn your personal brand in real estate, then great possibilities await you.

Acquire New Customers

Perhaps you might be asking “don’t real estate agencies traditionally market their business offline using channels like, words of mouth, networking events, and workshops?”

Definitely yes, that’s the traditional approach. But there’s a better strategy to acquire leads for real estate?

Reaching out to potential clients online first is highly effective. A recent statistic by Content Preferences Survey shows that 47% of buyers viewed 3-5 pieces of content on a product or service before engaging a sales representative.

Does this indicate that potential clients don’t want to engage a real estate agent? Not exactly. Buyers have become more informed. Hence, they have to do more research on their own first before talking to a real estate agent.

Kindly note that this has nothing to do with you – it’s just the way things are. This is, after all, the information age and need for instant gratification. 

Engage With Existing Clients

Existing customers are easier to sell than new customers. In fact, you’re 60-70% more likely to sell to an existing client, compared to the 5-20% likelihood of selling to a new client.

How about reaching out to that home buyer you sold that property to months ago?

You are probably leaving a lot on the table when you are not building a relationship with your existing customer. Keeping up with your existing clients is just as important as sourcing for new clients.

Report by National Association of Realtors (NAR), shows that over 64% of an agent’s business comes from their circle of influence.

Hence, the importance of networking on social media is vital for real estate agents. The social media platforms avail you the opportunity to easily stay in touch with your clients. This keeps your brand at top of mind while increasing your chances of getting recommendation whenever they’re ready to buy or sell their home.

Digital The Future Of Real Estate Marketing

Still not convinced about the opportunities that digital marketing presents to your business? Or you would like to ignore it altogether, then consider this: none of us can ignore the new normal, the world of digital. Digital technologies are revolutionizing the world, inclusive of real estate marketing.

In fact, a recent survey revealed that 92% of home buyers leverage on the internet in their property search process. 

Have I Got The Requirements To Succeed In Online Marketing?

Hopefully, you’ve decided to take this path. Here are three(3) key elements you need to succeed:

1. The right strategy – investing in the relevant tools
2. Basic marketing knowledge
3. Perseverance

Having the above, you’ll certainly be able to generate leads for your real estate agency, with a good return on investment.

Point number 3 is up to you – but we can always help if you can’t implement everything all by yourself. 

As for strategic approach and marketing skill, keep reading and you’ll discover hidden secrets to your path of success.

Real Estate Digital Marketing Channels

Content Marketing

Content is king and prospective home buyers want to be informed more than ever.

Prospective buyers are constantly researching information on…

• how to do it (how to buy a house in Lagos)
• where to buy one (where to buy a house in Lagos, Nigeria)
• who’s the best agent/lender/agency near me, etc.

Also, most buyers and sellers are consistently searching for trusted big real estate websites to find properties. If you want to outsmart your competition, then you need great content.

In short, become the real estate provider figure in your area.

How can you achieve this?

Simple – horn your personal brand as an expert in the industry

Start by creating quality content that potential home buyers or sellers are looking for. But what defines quality content?

Relevance to the target audience defines high-value content.  The key is knowing who your target audience is, then create content that solves their pain point.

For instance, if you attract web visitors who searched for the keyword “how to buy a house in Lagos, Nigeria,” and you were able to answer that question thoroughly, they will not just perceive your content as valuable but also, they will trust your brand and see you as credible. 

Here are a few different ways that you can distribute valuable content across the internet.

• Create an easy to navigate neighbourhood pages and simple guides targeting specific and relevant keywords in your city.
• Set up blogs and podcasts,
• Create infographics.
• Host webinars and training
• All the above be discoverable on Google by anyone searching for information related to housing.

Read: Best Social Media Marketing Tools For Every Online Marketer

Social Media Marketing

Having a social media presence is a free way to increase brand awareness. And this occurs via “social selling.”

Social selling is the interaction that happens between the realtor and the prospective buyers on social media. This is an extremely effective form of selling.

According to a 2015 report by Feedback Systems, 61% of organizations that engaged in social selling saw an increase in revenue growth compared to 41% of organizations that did not use this as part of their sales strategy.

Besides engaging with potential home buyers, real estate agents can also employ new and effective social media strategy. This includes tactics like 360-degree images, online video series, and even panoramic images of the properties. 

Another benefit of leveraging on social media for real estate is that you stand the opportunity of having your followers refer their friends and family to your business. This may sound quite a traditional tactics but yes, it is still effective.

The referral marketing approach is one of the most reliable strategies in generating leads for real estate industry. Besides being free, doing so will not only generate more leads but can also increase your social media fan base.

Consider our reaching out to us today for real estate social media marketing services help you with all the strategy you need to hit the ground running.

Search Engine Optimization (SEO)

SEO helps your real estate website discoverable on search engine by prospective clients. It’s an interesting aspect of online marketing and you should begin by reading the benefits of SEO to Businesses. It is important to know that getting search traffic volume isn’t as vital as getting relevant local traffic for realtors. 

Driving relevant, local traffic will help scale your personal branding as the neighbourhood expert in your industry. With local traffic, your realtors are more likely to generate potential clients.

Important SEO factors to consider when generating leads for real estate?

• CTR: a high website click-through rate shows that your content is engaging and relevant to your audience. You can check your CTR  in Google Search Console and also in Google Analytics. It’s also the best way to understand audience behaviour on your website.
• Engagement: driving more engagement with your target existing/prospective clients will generate more referral business to you. 
• Social Proof: this helps you build website online authority as well as help you rank higher in search engines. This can be in the form of reviews and social share. Branding and listing alone won’t be enough. Social proof is also necessary to build credibility.

And when most people hear of search engine, what comes to mind?

Google. Of course.

However, SEO doesn’t just apply to Google search engine. There’s also Yahoo, Baidu, Bing, Yandex, and many others. Google records 92.06% of all online searches, but also ensure that your website is optimized for other big search engines like Bing and Yahoo.

Is your real estate website discoverable on search engine and to your prospective customers? If  “no” or “I don’t know” or even “maybe” then you should consider implementing real estate SEO services strategically generate leads and acquire more customers.

Website Design

Your website design is your first impression to your prospective customers. And it plays a vital role in turning those website visitors into leads.

As a best practice, it is recommended that for realtors who desire to generate quality leads for real estate online, it’s crucial to have a beautiful and professionally designed website. Your prospective clients want to have a feeling of the home they want to buy. Your website should be able to inspire those feelings. 

Did you know that over 80% users access the internet through mobile devices?

Mobile is no more the future, but the present. A higher percentage of internet users now own a smartphone. This has revolutionized the business world.

Your website design must be well optimized and mobile-friendly. The following statistics will show this is not optional.  According to NAR’s 2016 home buyers and sellers report,  72% of home buyers search for homes using their mobile devices.

 If you want to experience top-notch professionally designed real estate website that is mobile friendly and able to generate quality leads, then hire the best website developers.  

Marketing Automation

Marketing automation helps drive engagement on your website/blog. You can install these automation tools on any section of your website. 

Over 64% of businesses that incorporated marketing automation on their website reported positive results within six months.

 A good example of a marketing automation tool is the message bot.

Here are a few things they can do:

• Strike engagement with visitors once they land on your website
• Able to send targeted messages to your segmented audience
• Leverage on visitor’s browser history to send them targeted messages. 

Read: How Businesses Can Increase Digital Marketing ROI

Paid Advertising

Paid search advertising or pay per click is a form of advertising that allows advertisers to show ads in search engine results.

It is probably not the cheapest option out there but offers real estate agents the opportunity to generate quality leads for real estate. It is also a good strategy to support your existing listings, which is is plus because brand visibility is extremely crucial in real estate marketing.

Paid advertisements can be categorized into two: social media ads and paid search ads.

As a rule of thumb, knowing your target audience is vital when it comes to a paid advertisement. With social media ads, you also need to understand the stage your target audience is in the buyer’s journey.

For example, most audiences on LinkedIn are young professionals who aspire to purchase a house soon. And on Instagram, most are also young but are more likely to be browsing homes for fun and in their early stages of buying a house

However, paid search is more cost-effective than print advertising – with the capacity to increase return on investment. The average conversion rate in AdWords across all industries is about 3.75%. The display network is around 0.77%. These are just statistics that generate great revenue.

Ensure you have a crystallized digital marketing strategy if you want to generate leads for your real estate in Nigeria using paid ads. Without this strategy, relying only on paid ads to acquire new clients will eat deep into your marketing budget pretty quickly.

Ready to Generate More Leads?

Digital Marketing is useful for real estate. However, understanding your target audience is key. Your first priority should be to create relevant content that your target audiences are happy to consume.

There is a wide range of strategies, tools and digital marketing tactics that real estate agencies in Nigeria can use to generate leads online.

No one strategy fits all. Hence, it’s a best practice to leverage multiple strategies and channels to improve your visibility odds. Always optimized strategies that resonate with your clients.

If you’re a realtor who’s getting to know about online marketing, then you’ll probably need support. Feel free to get in touch with us. We’ll be super excited to help you achieve your goals.

35. SEO is Affordable

SEO is more affordable than advertising in driving conversion. And, the return is invaluable. Once your website ranks #1 on Google, your website will receive thousands of free traffic. Contact the Best SEO Agency is Nigeria help position your brand for success with effective SEO strategy.

Conclusion

Having a good product or service is of no good if people do not know about you or discover you online. Implementing an effective SEO strategy on a brand’s website and the digital asset will always be beneficial to that brand and its marketing efforts. The benefits of SEO to the Nigerian business are endless. Hence, businesses of all sizes need SEO to be able to grow exponentially in a competitive market.

Contact Us for SEO Services

One last thing to always remember. Handing a guitar to someone doesn’t guarantee that they’ll start playing melodious music. If you want melodious music, then hire a rock star. If you want to experience top-notch SEO, then hire SEO Rock Stars.  Give them the budget they need to deliver great results that creates your blue ocean.

It’s been roughly two months now since the deadly Coronavirus started to flip our lives upside down. The outbreak of COVID-19, caused by the novel coronavirus, is having a tremendous impact on countries, communities, and businesses worldwide. During this time, it’s pertinent to stay calm, safe, and explore smart digital marketing strategies to keep your business going during COVID-19.

Or would you like to allow your business to die with the Coronavirus? Probably NO.

In this article, we’re going to discuss the different digital marketing strategies and opportunities that you can leverage on during this COVID-19 outbreak and increase your digital marketing ROI.

Exclusive Bonus: 12 Biggest Facebook Ads Mistakes To Avoid in 2020

Best Digital Marketing Strategies for Businesses During Coronavirus

Without a doubt, these are perilous times; the world is anxious, but the worst thing you can do is allow panic to take over everything, including your digital marketing strategy. Maintaining your business visibility can help you continue creating revenue, which is especially important during potential economic downtimes. 

Here are some digital marketing strategies to help your business during this lockdown:

1. Connect With Your Customers on Social Media During a Critical Moment

Unarguably, we’re all dealing with the significant impact the COVID-19 outbreak has unleashed on our lives whether you’ve tested positive or not. We’re lockdown in our homes and our kids aren’t in school anymore. We’re all taking precautionary measures. We can’t visit our friends and loved ones. We can’t even eat at our favorite restaurants or go out to see movies or watch sports.

Certainly, all minor conveniences but jarring nonetheless. This is the time to show empathy to others and help out where you can. Also, this is a time we all need to be sensitive — and not too pushy — but it’s a great opportunity for your brand to stand out tall during a difficult time. More people than ever before are on social media now while stuck at home, browsing their feed for updates and trying to stay connected in a suddenly isolated nation.

You can also, use your business to give back to the community in any way you can. And promote your good deeds with social media marketing to help build your brand.

2. Make Sure Your Business Can Be Found Online

Did you know that more people are online right now than in their cars or walking the sidewalks? Search traffic has increased significantly over the past week and will continue to climb as we hunker down. We’re all glued to our devices looking for real-time updates within our community. We’re also constantly looking for entertainment and ways to pass the time. Perhaps, for many, that includes indulging in online shopping.

Anything online right now will be consumed 50 times more it used to be. Hence, this is not the time to be hidden online. You should be using search engine optimization (SEO) strategies to accelerate to the top of Google’s search engine results pages (SERPs) so your business can be easily found. This should never be a time for a business to go into a shell and poke out your head every few days to see if the sun has risen on the other side.

3. Focus on Customer Service and Reputation Management

Brands like Facebook, Google, Coca-Cola, KFC are creating content hubs to keep customers informed during this pandemic.

Are you going to sorrow all day?

What then can you do?

Small to medium businesses can utilize blogs to create engaging content that is relevant to their industry or even as a means to update their customers as to the measures being taken at their business.

You can start NOW. Now is the time to create and provide your customers with informative content. Reassure customers and let them know what you’re doing to help them throughout this precarious time

4. Pay-Per-Click (PPC) Advertising is a Smart Marketing Approach Now

With more people at home in front of their computer and phone, it’s a great opportunity for businesses to utilize PPC marketing to connect and engage with their customers and gain a competitive advantage. Oh, and it’s a great chance to save some dollars within your digital marketing budget. On average, cost-per-clicks have decreased by over 6 percent across all verticals since last week.

And it will interest you to know that CPC is likely to continue to decrease in the coming week, reducing the amount of money an advertiser pays a publisher for every ad click. That is an offer for your business to use this opportunity to scoop up that lost market share from others pulling back during this time.

5. Stay Ahead or Jump In Front of Your Competition

As may have known, SEO helps your business increase organic traffic to your website and skyrocket you past your competition. Who doesn’t want o be on the front page of Google SERPs and at the top of the list?

Your business must be there so that when your customers search for certain keywords you’re the company they end up calling. However, to climb to the top of the SERPs takes time and strategic optimization strategies. If you fail to continue to optimize your website and content daily, you stand a chance to lose valuable ground in the search results and your freefall could cost your business thousands of dollars in lost revenue.

What you don’t want to do at this time is halt an SEO campaign. That can be a huge mistake for your business. And you will pay with your leads and revenue- as they will suffer. But if others choose to retreat on SEO, it’s also a perfect time for your business to push even harder to outsmart your competitors.

Importantly, prepare your business for the bounce back rush. As we have seen, the coronavirus outbreak should fade (just as it has in China) after a few months. That’s when the status quo returns and consumers’ spending habits stabilize. You have to realize that SEO is more of a long-term digital marketing strategy.

What you do today for your SEO campaign will impact your organic search traffic significantly two months from now. Discontinuing your SEO campaign now could have a detrimental impact on your revenue potential two months from now when the coronavirus fades into history.

6. Provide Special Offer To Your Customers

During this critical time, you have the opportunity to show support for your customer base by offering special discounts that will keep your revenue coming. Identify and analyze your product-market fit and create a special offer for it.

Many people are at home surfing the internet, looking for discounts to save money during a time of unrest. It’s a great way to connect and engage with your customers and keep a steady stream of revenue that will keep your doors open.

You can launch out your special offers through pay-per-click (PPC) advertising and social media advertising. 

7. Local SEO is now More Relevant; So Are Your Online Reviews

We’ve all cut down our travel and are staying close to home. In the odd times when we do leave our house, we’re looking for nearby destinations for services and supplies. So you want to ensure that your business is deploying local SEO strategies to optimize your website for “near me” or “nearby” searches.

You want customers in your locality to be able to easily find you online so they turn to you first for their needs. At a time when we’re all looking for more convenience, this allows your business to provide support during a rare time for families.

Also, another way to improve your local SEO during this time is to not forget about the importance of adding positive reviews. During the coronavirus, online reputation management is as important as ever before because this is a great time to connect with your target audience and show empathy during a chaotic time.

To provide the right service or product for people during this unsolicited time — when they need it most during this COVID-19 pandemic — is likely to be rewarded with a glowing review.

8. Be Ready to Pivot as a Business and Inform Your Customers

In a dynamic situation, your business should also be dynamic. This is a time that you should find new ways to connect with your customers like never before. It shows empathy and keeps your business relevant at a time when it may have been affected by people staying at home. For instance, restaurants are knocked off right now because customers aren’t dining in.

You should make sure you’re offering free delivery services. Just the other day, a local restaurant emailed offering three ways to get their food into their customers’ hands: delivery, curbside ordering, and parking lot pickup.

Also, let your customers know through all of your online platforms that you’ve increased your sanitary practices and how you’re doing that specifically.

But other businesses should pivot right now, too, as we stay in. Gyms and fitness hub have closed their doors to curb the spread of the coronavirus, but why not offer online workout classes right now? The dentist could offer online consultations. Grocery stores should offer free curbside pickup. And all of these opportunities presented can be boosted with strategic social media campaigns.

9. Focus on Your Strategy Don’t Fall Victim to the Panic Move

How many toiletries do you have at your house right now? If your answer to this is a closet full, you’re likely one of the people who flocked to the store when the coronavirus hysteria started to gain grounds. However, that’s not how you want to react if you want to implement a smart digital marketing strategy. You never want to make a panic move. You always want to use metrics and analyze all of the data you have available before making a decision.

Knee-jerk reactions usually don’t end well in digital marketing. Take caution when quickly reacting to a sudden shift in the economy or market.

10. Use this Luxury of Time to Finish Your Digital To-Do Lists

Now that you’re not commuting to the office or taking in-person meetings, your schedule has likely freed up some time for you. Those marketing items that may have fallen through the cracks and been overlooked can now be addressed.

Perhaps your business website demands a redesign. Primegate Digital’s website design professionals can overhaul your website in less than two months all while working remotely. This is also a great time to have a conversion rate optimization specialist perform a CRO audit of your website to ensure your call-to-actions (CTAs) are turning leads into customers. SEO cannot be left out. It’s an ideal time to do an SEO audit of your website to ensure that your optimization strategies are delivered at its best.

How Major Brands and Business Are Marketing During the Coronavirus

It will shock you to know that not just small businesses have suffered during COVID-19. Major brands and large companies have also taken major blows to their revenue streams and certainly won’t be hitting their financial goals by the end of 2020.

But they, too, are adjusting on the tides. Most big brands are using a smart marketing approach and advertising campaigns right now to promote positivity and relay important messages. Let’s review five businesses that are getting it right at a time like this:

KFC

They recently took to Instagram to share a smart social distancing video campaign while promoting their chicken. The Instagram post read: “We’re committed to providing easy and safer access to all your Kentucky Fried favorites, which is why we’re ensuring that once the chicken leaves our fryer, the only hands to touch it are yours. Come by our drive-thrus, order ahead or get free, contactless delivery” 

 

Google

The world’s largest search engine has taken responsibility as well. Google has also used a smart, timely marketing approach during the coronavirus.

Google’s marketing idea during COVID-19 was to spread knowledge about how to stop the spread of the coronavirus. Google took to Instagram to promote the DO THE FIVE campaign by the World Health Organization. The Instagram post reads: “Do these five simple things to help stop coronavirus (COVID-19). DO THE FIVE and share this to get the word out”.

 

Coca-Cola

They used compassion and empathy as part of a smart marketing strategy during the coronavirus. Coca-Cola posted on its Instagram account recently a “together we can” message to everyone and the caption reads “Together we can do more than anyone of us alone. ❤️”

 

Apple

As part of its COVID-19 marketing campaign, Apple took to Instagram to with “we’re staying home to stay safe” video post that portrays empathy, care, and togetherness. The post reads “Community Brief 29: at Home
We might be at home, but we can still come together.”

 

Toyota

Here’s another big brand, also showed empathy and smart marketing during the coronavirus. Toyota took to Instagram recently with their “Stay Home, Stay Safe” campaign to enlighten the public on the importance of staying home. The caption reads “Stay home for those who cannot”

These examples have shown us businesses that refuse to bury their heads despite the pandemic. Hopefully you, too, can grab some insights from these smart marketing approaches during the coronavirus and apply the same to your business.

Importantly, be sure to adjust your strategies and marketing to adapt to the times. Meet your customers where they are right now (and that’s mostly at home and online). Find a way to push and give your business the best chance to stay relevant by making your business website easily found online through a strategic SEO strategy.

No doubt, these are challenging times for everyone. But your business can still flourish if you’re willing to try a new approach and not pull back on your marketing during a critical time for your company to show compassion and empathy. Now is the time to connect with your customers like never before and not separate from them.

WEBINAR REPLAY: How to Make $800 – $1,000 Monthly With Mobile Apps

If you have any questions about how Primegate Digital’s full-service digital marketing agency can help your business grow, please contact us online or Call/WhatsApp +2347039686407

Conclusion

This is a frightening time, but you need to think about the long term effects that this could have on your business if you put a stop to all of your marketing efforts.

We encourage you at this time to stay active online, answer your customer’s queries, and let them know that you’re still there — that this is temporary.

We will get through this together. Stay safe.

Digital marketing is continuously on the increase, and so are customers’ expectations of personalized digital interactions aimed at their specific needs. Understanding how to measure and improve digital marketing ROI has become more crucial.

Currently, to meet those expectations, 98% of CMOs now combine their traditional and digital marketing efforts, including key technology investments in the areas of social marketing and digital commerce.

Irrespective of the digital technologies deployed, generating revenue remains fundamental for any business. This suggests that marketers need easy ways of determining if their efforts are generating revenue. Understanding what to how to measure and improve your digital marketing ROI is the first step to achieving this objective.

Recommended: 35 Benefits of SEO & Why Every Nigerian Business Needs SEO

Return on investment (ROI) in digital marketing “measures the efficiency of marketing effort to certain key performance indicators.”

In this article, I’d be sharing how you can measure and improve your digital marketing ROI.

How to Measure Digital Marketing ROI 

Below are digital marketing ROI to look out for and how to measure and improve them.

1. Conversion Rate

A conversion is regarded as an event that is tracked and recorded when a campaign goal or interaction is complete. 

Conversion rate is regarded as the percentage of website visitors that completed your set goal (a conversion) to the total number of people that could have converted. In digital (online) marketing, your conversion rate does not just equate sales. It can be the number of downloads or the number of people who subscribed to your mailing list.

By Calculation, the conversion rate is the number of conversions divided by the total number of visitors. For instance, if an eCommerce site receives 2000 website visitors in a month and has 500 sales, the conversion rate would be 500 divided by 2000, or 25%.

A high conversion rate implies that the digital marketing campaign was successful.

2. Cost Per Acquisition (CPA)

Cost per acquisition (CPA) in digital marketing is the total measure of how much it costs an advertiser to acquire one paying customer. It is used when evaluating campaign outcomes as it lets the digital marketer understand which digital channel, vendor, or ad is driving the most cost-efficient performance. While the conversion rate is useful to understand what has been effective at converting your target audience, the CPA provides an in-depth understanding of cost-efficiency.

By Calculation, the conversion rate is the Total Cost divided by Conversion. For instance, if you have spent NGN 50,000 on Facebook Ads and it has driven 50 conversions, then your CPA would be NGN 10,000.

Once you define the CPA for all vendors, the targeting within each vendor, and which ads are performing the strongest, you can then, at a very granular level, optimize your campaign spend effectively to ensure you are getting the most efficient performance out of the budget spent.

READ ALSO: How To Target Wealthy People With Facebook Ads

3. Customer Lifetime Value (CLTV)

Customer lifetime value (CLTV) is one of the most vital metrics to track at any growing company. 

CLTV is the total worth a customer is to a business over the entire period of their relationship. It’s an important metric to consider in every digital marketing strategy. Remember that it costs less to keep existing customers than it does to acquire new customers. Hence increasing the value of your existing customers is a great way to drive business growth.

If the CLTV of an average coffee shop customer is NGN 10,000 and it costs more than NGN 10,000 to acquire a new customer (advertising, marketing, offers, etc.) the coffee shop could be losing money unless it pares back its acquisition costs.

By Calculation, CLTV = (average value of the purchase) X (number of times the customer will buy each year) X (average length of the customer relationship in years)

When you know your customer lifetime value, you can improve it to grow your business.

4. Revenue on Ad Spend (ROAS)

In the simplest form, Return On Ad Spend (ROAS) is a marketing metric that measures the amount of revenue your business earns for each dollar it spends on advertising.

ROAS helps businesses evaluate which digital strategies are working and how they can improve future advertising efforts.

By calculation, it is a percentage of revenue generated divided by the total amount spent in the campaign. For example, a company spends NGN 200,000 on an online advertising campaign in a single month. In this month, the campaign results in revenue of NGN1,000,000. Therefore, the ROAS is a ratio of 5 to 1 (or 500 percent) as NGN1,000,000 divided by NGN200,000 = NGN 5.

The higher your ROAS, the better!

5. Lead Close Rate

Lead conversion rate monitors the percentage of your leads that end up converting to a sale.

This metric offers your company valuable insight into how well they are at converting leads into real-time sales. To calculate the lead conversion rate, you compare the number of leads converted to opportunities in a period, with the total number of leads generated.

For example, if you had 1000 leads that were created in December, and you had 180 leads converted to opportunities in March, then your lead conversion rate would be 180 / 1000 = 18%.

It is very necessary to monitor the number of leads that eventually turns out to sales.

What then after you track and measure your digital marketing campaign ROI?

• Identify and define your goals early on
• Use KPIs that are in direct alignment with your goals
• Test different targeting, offers, creative, frequency, and messaging. 
• Identify and seize vital opportunities for improvement

ROI Using Digital Marketing Tactics

Discussed above are some general metrics that you can use to evaluate the ROI of your marketing campaigns.

However, it’s necessary to note that the metrics you use to measure your campaigns will ultimately depend on which strategy you are using in your campaigns.

The metrics that you use to evaluate email marketing ROI are not the same as those you might use for social media campaigns.

Always bear in mind that, the metrics that you use to measure and improve ROI on different digital marketing channels are informed by your campaign goals and objectives.

With that in mind, here is a quick list of metrics that you can use to measure and also insight on how to improve digital marketing ROI based on your strategy:

• Email – Click-through rate, bounce rate, open rate, conversions, unsubscribe rate, and leads acquired.
• Social Media – Engagement rates, conversions, leads acquired, clicks and click-through rate, and new fans or followers.
• Landing Pages – Traffic, unique visitors, total page views, returning visitors, time spent on a page, actions taken, and conversions.
• Blogs – Traffic, clicks, unique visitors, returning visitors, time spent on a page, actions taken, and conversions.

4 Ways to Improve Your Digital Marketing ROI

Once you start evaluating your digital marketing ROI, the insights will inspire you on key areas to improve. Highlighted below are few tips for improving your ability to both measure ROI and boost your company’s bottom line:

1. Identify and Define your Goals Early On.

As we categorically stated above in the ROI measurement section, you need to know what the goals of your campaign are before you can begin to measure and improve digital marketing ROI. If your goals are unclear, then there’s a greater possibility that you might not be deploying accurate metrics to monitor your ROI.

Conventionally, the first step in measuring and improving your digital marketing return on investment is identifying clear goals that allow you to achieve objective results.

Avoid hazy and loosely defined goals. A good example is “increase awareness” or “create more conversions.” Rather, make sure that your goals are SMART – specific, measurable, achievable, relevant, and time-bound.

Ensure that all the goals you set for digital marketing are SMART.

It is fine to start with a vague goal and then make it SMARTer. For example, let’s say that your goal for a given campaign is to increase website traffic. You need to make it specific and measurable as much as you can.

For Instance–  if converting 30% of email subscribers into clients is your campaign goal. Then, you need to set a time frame. Hence, adding a timeline like “in the quarter (Q) 2” or “in 9 months” ensures you have an objective to complete your goal.

As for attainable and relevant, this depends on your particular campaign. Ensure that you are choosing a measurement that’s achievable in the time frame you’ve set out yourself.

Also, make sure that whatever goal you’ve chosen is relevant and in sync with your overall objectives and the digital marketing campaign in progress.

Developing SMART goals for each campaign before you implement the strategy is a great way to make sure you’re on the right track for success. Without clearly defined goals in place, you won’t be able to measure your ROI properly. And if you can’t measure ROI then you can’t find ways to improve it.

READ ALSO: 20 Free Online Tools to Boost Productivity and Efficiency in 2020

2. Use KPIs that are in direct alignment with your goals.

KPIs, or key performance indicators, are the quantifiable metrics or ways that you track and measure your progress. The most important part of setting a KPI is defining what to evaluate.

Once you have clearly defined goals, you need to ensure that you’re choosing KPIs that align with it.  KPIs for SEO will be different than KPIs for content marketing or social ads. If you don’t have KPIs in place, you have no way of knowing the impact of your effort and strategy on your goals as well as how close you are to reaching these goals.

When developing your digital marketing KPIs, be sure to keep the following in mind.

Make sure that the KPIs you choose to align with the goals you’ve defined. For instance, if your goal is to increase conversions, you might as well use metrics that deal with sales in your approach to tracking progress toward these conversion-focused goals.

By using KPIs to measure progress, you’ll also be able to see how well you are getting to achieving your goals.

KPIs not only help you measure progress toward your campaign goals. But they also allow you to establish clear expectations for your marketing team.

With KPIs in place, you can avoid any miscommunication or misunderstanding about what your goals are. It also helps your marketing team to know exactly how campaign success will be determined. And help them in finding ways to improve these metrics.

3. Test Different Targeting, Offers, Creative, Frequency, and Messaging.

Testing is a key aspect of improving your digital marketing ROI. 

Test, Test, and Test Again!

This does not only help you improve the performance of individual digital marketing campaigns. But it can also offer you new insights that can be applied to your broader digital marketing strategy.

Also, the only way to discover which elements of your digital marketing campaigns are impacting your success is to test. There is no aspect of digital marketing that cannot be tested.

You can run A/B tests on different areas of your digital marketing campaigns to know which elements deliver the best performance. From email marketing to social media content to PPC ads, every part of your campaigns can benefit from thorough testing.

You must only choose one element of your campaign to test when you perform A/B test. For example, if you’re testing a creative, you might start with a single image. Change the copy for the creative (say video) in one test version and keep the other the same. Then, run each test to see which performs the best.

Only change one element at a time so that you know which variable is impacting performance when performing A/B test.

Once you discover which elements of your campaigns delivered the best performance, you can then deploy strategic changes to both existing and future marketing campaigns. You can implement changes to different campaigns across the board. As this not limited to only the same kinds of the campaign. 

For example, let’s say that you find a certain type of messaging resonates best with your email marketing. You might then not only make changes to your email marketing campaign messaging, but also carry these changes across to other elements of your digital marketing such as PPC ads or Facebook ads.

READ ALSO: How to Generate Leads for a Real Estate Agency in Nigeria

4. Identify and Seize Vital Opportunities for Improvement.

Tracking your chosen metrics over time is not just enough. If you want to improve ROI, adjusting your campaigns based on what you find is vital. The data generated is not the most important aspect of your digital marketing campaign measurements. Rather, these essential insights acquired by looking at and analyzing this data generated that will help you grow your brand.

Once you’ve done some experimenting and have continued to track metrics over time, you will begin to notice some trends or areas of opportunity. Hence, you must seize these opportunities to improve. Perform new tests based on what you find to continuously discover new ways to make your campaigns even better.

For instance, let’s say that you are using conversions by the device as one of your metrics. In tracking this metric over time, you find that certain demographics of your population, such as younger age groups, prefer using mobile devices. Sequel to that insight, if you want to improve ROI by boosting conversions on these devices, you might consider tailoring your messaging and offers on mobile campaigns to appeal to this segment of your target population.

Furthermore, other factors you might look at when analyzing your data and looking for new opportunities in the different channels that you’re using for campaigns. And also, the time of day or day of the week that people tend to engage and convert. With these vital elements monitored, it will help you better optimize when you publish content marketing or launch ads as part of your digital marketing campaigns.

Conclusion

As you can see there are lots of benefits with effective Digital Marketing ROI measurement. You won’t get it right every time.  However, the only way to improve your digital marketing campaigns is to know where you stand with your existing campaign.

Remember that the metrics you use in measuring your ROI will greatly depend on your goals and the channel.  And make sure that your goals are SMART- Specific, Measurable, Attainable, Realistic, and Time-bound.

We hope you’ve found this article helpful.

If you need help or guidance in improving your digital marketing, simply Contact Us. We’d be happy to assist.

What does productivity mean to you? And why do you need to know about these 20 free online tools to boost your productivity and efficiency in 2020? Admit it or not, we are all experts at procrastination.

As 21st century entrepreneurs, the digital age has created a myriad of distractions.

However, technology has made it easier for us to achieve success in our business goals and objectives amidst these distractions.