Why Your TikTok Views Are Low and How to Fix It

Last updated on September 14th, 2024 at 10:51 am

When you’ve invested time and creativity into making a TikTok video, it can be frustrating to see low views.

If you’re experiencing this issue, you are not alone.

There are several common reasons why TikTok views can be low, and there are actionable ways to fix it.

In this guide, we’ll explore why your TikTok views are low and how  to fix it.

 

Why Your TikTok Views Are Low and How to Fix It

Low TikTok views can result from poor content optimization, inconsistent posting, or lack of engagement.

To fix it, focus on trending hashtags, post during peak times, and create engaging content tailored to your audience.

 

1. Understanding the TikTok Algorithm

TikTok’s algorithm decides which content to promote and show to more users.

It considers user interactions (likes, comments, shares), video information (captions, hashtags, sounds), and device/account settings (language preference, location).

If your video isn’t being shown to more users, it might be because the algorithm doesn’t see it as engaging.

How to Fix It:

• Increase engagement: Encourage comments, likes, and shares.
• Use relevant hashtags: Ensure you’re using popular hashtags related to your niche.
• Improve watch time: The longer users watch your video, the better TikTok ranks it. Create captivating intros to hook viewers.

 

2. Poor Video Quality

TikTok rewards videos that are high-quality.

If your video is pixelated or poorly lit, viewers are less likely to engage with it, and TikTok’s algorithm will deprioritize it.

How to Fix It:

• Upgrade your phone or camera settings: Ensure you’re recording videos in at least 720p resolution.
• Good lighting: Use natural light or a ring light to enhance the visibility and quality of your content.
• Clear audio: Use a decent microphone to ensure your sound is clear and free from background noise.

 

3. Posting at the Wrong Time

If you post your video when your target audience is inactive, it’s likely to receive fewer views.

Timing is crucial for TikTok success.

How to Fix It:

• Use TikTok Analytics: Switch to a TikTok Pro account to access analytics, which shows when your followers are most active.
• Post during peak times: Typically, mornings (6-9 am) and evenings (7-11 pm) are good times to post. Adjust your posting schedule based on your audience’s activity.

 

4. Inconsistent Posting Schedule

If you’re not posting regularly, the algorithm is less likely to favor your content.

Consistency builds trust and can result in higher views.

How to Fix It:

• Create a content calendar: Plan your content ahead of time and post at least 1-2 times daily.
• Use batch creation: Film multiple videos in one session and spread them out across days to maintain consistency.

 

5. Lack of Niche Focus

TikTok’s algorithm tends to favor creators who focus on a specific niche.

If your content is all over the place, TikTok might not know who to show it to.

How to Fix It:

• Choose a niche: Focus on a particular theme or style of video (e.g., beauty tips, DIY hacks, travel).
• Stick with it: Make consistent content around your niche to build a loyal following and trigger the algorithm to push your content to relevant audiences.

 

6. Weak Hashtag Strategy

Using the wrong or too many hashtags can hinder your content’s discoverability.

Hashtags help TikTok categorize your content and show it to the right audience.

How to Fix It:

• Use relevant hashtags: Add trending and niche-specific hashtags to increase visibility.
• Don’t overload hashtags: Using 3-5 relevant hashtags is optimal.
• Create branded hashtags: Start a unique hashtag related to your brand to boost engagement and recognition.

 

7. Ignoring Trends

TikTok thrives on trends. If you’re not participating in viral challenges or using trending sounds, you’re missing out on a major source of potential views.

How to Fix It:

• Hop on trends early: Participate in trending challenges and use trending music to make your content more discoverable.
• Stay relevant: Follow popular creators and keep an eye on the “For You” page to identify what’s trending.

 

8. Low Engagement Rate

TikTok monitors how users engage with your content.

If your engagement rate is low (few likes, comments, or shares), TikTok may show your video to fewer people.

How to Fix It:

• Include a call-to-action: Ask viewers to comment, share, or duet your video to increase engagement.
• Engage back: Respond to comments and interact with your followers. This encourages more users to engage with your content.

 

9. Short Video Length

If your videos are too short, they may not generate enough watch time, leading to lower visibility on the platform.

How to Fix It:

• Aim for longer videos: Create videos between 15 to 60 seconds, as longer videos have more potential for engagements.
• Retain attention: Use compelling storytelling or interesting visuals to keep viewers watching until the end.

 

10. No Captions or Text Overlays

Adding captions or text can keep users watching longer, especially for viewers who are watching without sound.

How to Fix It:

• Add captions: Include text overlays or subtitles to highlight important points, making your video accessible to a wider audience.
• Use text for storytelling: Guide your viewers by adding brief, compelling text throughout the video to increase retention.

 

11. Ignoring Analytics

Not reviewing your TikTok analytics means you’re missing out on valuable insights.

Analytics show how well your videos are performing and what areas need improvement.

How to Fix It:

• Check video analytics: Track views, engagement, and demographics to understand which content performs best.
• Optimize based on data: Use insights from analytics to refine your content strategy and maximize future performance.

 

12. No Cross-Promotion

If you’re only relying on TikTok to promote your videos, you’re limiting your audience reach.

Sharing your videos across platforms helps generate more views.

How to Fix It:

• Cross-post on other platforms: Share your TikTok videos on Instagram, Twitter, Facebook, or Snapchat to drive traffic from other channels.
• Collaborate with influencers: Partner with TikTok influencers or creators to expose your content to a broader audience.

 

13. Not Using TikTok Ads

While organic growth is great, sometimes investing in ads can significantly boost your visibility and views.

How to Fix It:

• Use TikTok ads: Leverage paid ads to promote your videos to a targeted audience.
• Test different ad formats: Experiment with In-Feed ads or Branded Hashtag Challenges to increase your reach.

 

FAQs on Why Your TikTok Views Are Low and How to Fix It

Why are my TikTok views dropping suddenly?

Your views could drop due to changes in the algorithm, posting at the wrong time, or a lack of engagement.

Try adjusting your posting schedule or improving content quality.

 

How often should I post on TikTok?

Aim for at least once or twice a day to maintain consistency and increase your chances of being seen by a larger audience.

 

What kind of videos get the most views on TikTok?

Videos that are relevant to trends, high quality, engaging, and focused on a niche tend to perform well.

Participation in challenges and using trending sounds can also boost visibility.

 

How important are hashtags for TikTok views?

Hashtags are crucial for categorizing your content and increasing its discoverability.

Using relevant and trending hashtags can help your videos reach a broader audience.

 

Should I use TikTok ads to boost my views?

Yes, if you want faster results. TikTok ads can help promote your content to a targeted audience, increasing visibility and potentially growing your follower base.

 

Conclusion

Low TikTok views can be frustrating, but by making strategic adjustments, you can boost your content’s visibility and engagement.

Understanding the algorithm, improving content quality, using relevant hashtags, and posting consistently are all key factors in increasing your views.

Remember to keep analyzing your performance, adapting your strategy, and staying engaged with your audience to see long-term success.

By following these actionable steps, you’ll be on your way to maximizing your TikTok views and growing your account.