Managing Employee Advocacy on Social Media: 9 Top Tools

Employee advocacy on social media involves encouraging employees to share content about your company on their personal social media accounts.

By doing this, businesses can enhance their brand visibility, build trust, and reach a wider audience.

However, effectively managing employee advocacy requires the right tools.

 

Tools for Effectively Managing Employee Advocacy on Social Media

These tools will not only boosts the company’s visibility but also builds trust and authenticity.

Recommendations from employees often resonate more with potential customers than traditional marketing.

By fostering a culture of advocacy, organizations can tap into the unique voices of their team members, turning them into influential brand ambassadors who can amplify the company’s message and engage a broader audience.

Here are some of the top tools to help you with this strategy.

 

1. BambooHR

BambooHR is primarily an HR management tool, but it offers excellent features for managing employee advocacy on social media.

With BambooHR, you can:

• Track employee engagement and satisfaction.
• Create and share company updates that employees can easily share on social media.
• Encourage employees to participate in advocacy programs by recognizing their efforts.

By using BambooHR, you can foster a positive company culture that motivates employees to advocate for your brand online.

 

2. Hootsuite

Hootsuite is one of the most popular social media management tools.

It’s ideal for managing employee advocacy on social media.

Here’s how it helps:

• Scheduling Posts: Employees can schedule their posts in advance, making it easier to share company content when it’s most relevant.
• Analytics: Hootsuite provides detailed analytics that show the impact of employee-shared content, helping you understand what works.
• Team Collaboration: You can collaborate with employees and other teams to ensure that the right messages are shared.

By using Hootsuite, you can streamline your advocacy efforts and measure their effectiveness.

 

3. Sprout Social

Sprout Social is another powerful tool for managing employee advocacy on social media.

It offers a range of features to enhance your advocacy program:

• Content Curation: Sprout Social allows you to curate content that employees can easily share, ensuring consistency in messaging.
• Engagement Tracking: You can track how employees engage with shared content and how their networks respond.
• Employee Training: The tool provides resources and training materials to help employees understand how to represent the brand effectively.

Sprout Social is perfect for companies looking to build a structured employee advocacy program.

 

4. GaggleAMP

GaggleAMP is a dedicated employee advocacy platform designed to simplify the process of sharing content on social media.

Here’s what it offers:

• Content Distribution: Easily distribute content to employees, who can then share it with their networks.
• Gamification: GaggleAMP uses gamification techniques to motivate employees, rewarding them for their advocacy efforts.
• Analytics Dashboard: Track performance metrics to see how employee-shared content is performing on social media.

With GaggleAMP, you can effectively manage and incentivize employee advocacy.

 

5. Bambu by Sprout Social

Bambu is a tool specifically created for managing employee advocacy on social media.

Here are its key features:

• Content Library: Create a library of approved content that employees can share easily.
• User-Friendly Interface: The platform is designed to be user-friendly, making it easy for employees to share content with just a few clicks.
• Performance Insights: Track engagement and reach metrics to measure the impact of employee advocacy efforts.

Bambu makes it simple for employees to become advocates for your brand.

 

6. Salesforce Social Studio

Salesforce Social Studio is another excellent tool for managing employee advocacy on social media.

Here’s how it can help:

• Content Management: Organize and manage content that employees can share on their social media accounts.
• Engagement Insights: Get insights into how employees are engaging with the content, allowing for better strategy adjustments.
• Collaboration Tools: Enable collaboration between marketing and HR teams to create effective advocacy campaigns.

Salesforce Social Studio is perfect for businesses that already use Salesforce for customer relationship management.

 

7. LinkedIn Elevate

LinkedIn Elevate is a tool specifically designed for employee advocacy on LinkedIn.

It provides unique features such as:

• Content Suggestions: Suggest relevant articles and posts for employees to share, enhancing their engagement on the platform.
• Tracking and Analytics: Monitor the performance of shared content, including views and engagement metrics.
• Employee Recognition: Highlight employees who are effectively advocating for the brand, promoting further participation.

LinkedIn Elevate is a great choice for companies looking to leverage LinkedIn for employee advocacy.

 

8. Zywave

Zywave is a tool focused on employee benefits and communication but also includes features for managing employee advocacy.

Here’s how it helps:

• Resource Library: Provide employees with easy access to shareable content and resources related to your brand.
• Communication Tools: Improve internal communication, encouraging employees to participate in advocacy efforts.
• Feedback Mechanism: Collect feedback from employees about their experience with the advocacy program.

Zywave can help create a supportive environment for employee advocacy.

 

9. Trello

While primarily a project management tool, Trello can be adapted for managing employee advocacy on social media.

Here’s how you can use it:

• Content Planning: Organize and plan content that employees can share, creating a visual workflow.
• Team Collaboration: Facilitate collaboration among teams to develop content ideas and strategies.
• Tracking Progress: Use Trello boards to track the progress of advocacy initiatives and employee participation.

Trello offers a flexible way to manage and organize employee advocacy efforts.

 

Conclusion

Effectively managing employee advocacy on social media*can greatly enhance your brand’s online presence.

By leveraging the right tools, you can empower employees to share your company’s message, ultimately leading to increased visibility and engagement.

Whether you choose a dedicated employee advocacy platform like GaggleAMP or a social media management tool like Hootsuite, the key is to create a supportive environment that encourages participation.

With the right tools and strategies, you can turn your employees into powerful advocates for your brand.