8 Tips for Carrying Out a Successful Instagram Audit

Last updated on October 21st, 2024 at 07:45 am

Instagram is one of the largest places online where people share photos videos and stories daily. Millions use it for fun, for promoting their business or as influencers. Checking if your account works well is really important. One way to check this is by doing an Instagram audit.

An Instagram audit sounds boring or hard. But it is not. Think of it like a health check for your account. Look at what’s going well and what is not. Find ways to improve it. There are eight easy tips in this guide to help you audit your account successfully.

 

What is an Instagram Audit?

An Instagram audit is like a health check. You review each part of your profile and see what works well and what needs help. It includes checking your bio profile picture content quality and how often people like comment and share your posts.

Also check hashtags follower growth and how well you use features like Stories and Reels.

The audit’s goal? To see if your account runs at its best. Whether you use it for personal fun business or as an influencer an audit helps you find what to change. You can then reach more people and get better results.

 

Why Instagram Audit Matters

Instagram audits matter for various reasons. First you learn if your account helps with your goals. Do you want more followers or interactions? An audit shows where things go well or need work.

An audit checks if your posting is steady. Posting often and in the same style helps keep people interested. Random posts or missed posting days lose followers. The audit shows if you’ve been steady with your posts and style.

Audits are also key for staying current. Instagram always adds new features. How well do you use things like Stories or Reels? Are your posts using popular hashtags? This check keeps your account in tune with changes and trends.

Finally you get to track your follower growth during the audit. Do new people follow you often? Do some leave? This gives you helpful insight on what your audience likes. Use this info to adjust your content plan to keep and maybe gain more followers.

 

Tips for Carrying Out a Good Instagram Audit

 

Start by Checking Your Bio

Your bio is the first thing people notice when they visit your Instagram. Very important because it gives the first impression. During the check, examine it closely. Is it easy to read? Does it explain who you are or what your brand stands for?

Make sure it’s easy to understand what you do from your bio. If you run a business account, maybe add a link or mention a current deal. Think of the bio as a short intro of you or your brand.

 

Check Your Profile Picture

Another big part of your profile is your picture. This image shows visitors who you are or what your brand is. Ask yourself if it still feels right. Does it still fit your style? It should look sharp. If it’s a personal page, maybe a good selfie works. Brands may prefer using their logo.

Your picture should be easy to spot even in small size. Look at it on your phone, for example. It should also match your other profile elements like your bio or posts.

 

Analyze Your Content

Pay attention to the quality of what you post. Are your photos or videos clear? On Instagram, people like content that looks good. Even if you just use your phone for pictures, proper lighting and angles help a lot.

Editing might help too, but don’t edit too much. People want to see real photos. Your style should be honest to who you are or what your brand shows.

 

Review How Often You Post

How regularly do you post? Are you posting too many times or too rarely? No rules tell you how often to post. But if you post too little, people could forget about your page. Post too much and you might annoy them.

Look at how often you’ve posted and see if there’s a balance. If it’s all over the place, maybe plan out future posts. Timing also matters. Different groups of followers are active at different hours. Adjust when you post to reach them better.

 

Check Your Engagement Rates

Engagement shows how much people like your posts on Instagram. It means reactions such as likes, comments, shares, or saves. Check how your audience feels by seeing how many interactions your posts get.

Count likes and comments. Ask yourself: Do people share or tag their friends? Lots of engagement? Good. It shows your content matters to them. Low engagement may mean something is off.

Maybe change what you post or chat more with your followers by answering comments or DMs.

 

Look at Your Hashtag Strategy

Hashtags help you reach more people. They help users who don’t follow you see your posts. Check the hashtags you’ve been using. Are they really working? Do they match your content?

If nothing changes when using the same hashtags several times, start using new ones. Maybe research hashtags that matter in your niche or industry. Use general tags and specific ones too.

For example, if you talk about fashion, try general tags like #fashion and add specific ones like #streetstyle or #outfitinspiration.

 

Check Your Follower Growth

Check if you are getting more followers or just staying the same. If things have stopped growing, you might want to try something new.

Look at your account during times when new followers joined. Find out whether a special post or campaign brought the followers. If people left, think about why. Maybe your posts felt off to them or you haven’t posted enough lately.

Growing your followers matters, but don’t forget – having a smaller group of active followers is probably better than lots of people who don’t care about your content.

 

Evaluate Your Use of Instagram Stories and Reels

Stories and Reels are fun ways to keep your audience interested. Stories can show something casual behind the scenes. Reels are short videos that are easy for new people to find. How often do you post Stories or Reels? Do people like them?

Ask yourself: do you post Stories often enough? Are people responding to questions or polls in them? If not, maybe try adding more interesting things to your Stories.

For Reels, think about this: Is what you are sharing fun or useful enough to catch attention?

 

Understanding Results from Your Instagram Audit

You have finished your Instagram audit, so what’s next? Time to learn what the info means and how to use it to improve your account.

 

What Do the Numbers Say?

During the audit, you looked at likes, comments, and follower numbers. These numbers offer a simple view of your account’s performance. Lots of likes and comments mean people enjoy your content a lot. Not many? Time to think about adjusting your posts or how often you share them.

Follower numbers also matter. Gaining followers? That’s great! Losing some? Don’t worry. Maybe you need to change to connect better with people.

 

Is Your Content Successful?

Check your posts. Which ones got the most attention? Likes, comments, shares? These are your best posts. People love this kind of content. Try doing more of that.

Some posts might not have done well. Don’t feel bad. Learn from it. Maybe the picture wasn’t good enough. Maybe you posted at the wrong time. Use what you learned for next time.

 

Engagement Over Followers

Followers are nice. But are they engaging with your posts? Liking? Commenting? If not, something might be wrong. Engagement counts more than follower numbers. Successful accounts have people interacting with them often.

Build a group of people who care about your posts, not just random followers.

 

Are You Posting Often Enough?

Posting often, matters. Consistent activity keeps followers interested. Did you notice gaps in your posting from the audit? It’s a sign to plan better. Posting regularly helps in holding attention.

 

Time to Make Changes

Now that you get the audit results, begin changing things. Adjust where needed. Try new content or refresh your bio.

 

Conclusion

An Instagram audit may feel like hard work. But it’s important for checking if your account is doing well. By looking at your profile picture, bio, content, and engagement, you find areas to improve. Stronger engagements lead to a better Instagram presence.

Remember, an audit isn’t about being hard on yourself. It’s about growth. Instagram keeps changing. Your plan should too. By using these tips, you begin building a better Instagram that connects with people.