06 Feb 15 Smart Ways to Make Money on Facebook in Nigeria
Are you looking for the best ways to make money on Facebook in Nigeria? Do you have thousands to millions of followers and still broke?
Then this blog post is just for you.
Facebook is undoubtedly one of the largest social media networks in the world with over 2.7 billion monthly active users.
In the 4th quarter of 2020, Facebook’s generated $27.19 billion from advertising alone. While other revenue streams brought in 885 million U.S. dollars in revenues. Most of Facebook’s ad revenue came through mobile devices.
The best part of it is that you can have a fair share from Facebook’s revenue if you are smart to implement these strategies that make you money on Facebook in Nigeria.
With the right information and skill, anybody can make money on Facebook in Nigeria. A lot of Nigerians are already earning passive income from Facebook.
Your Facebook profile is the only opportunity that you have got to make the first impression on Facebook. Make sure your Facebook profile looks really real and professional. Have on it relevant information, such as the city you live in, your contact information and a website link if you own a local or online business.
It’s always advisable to make your business account different from your personal account. This requires you to have a Facebook page that offers you added features that can help you grow and make money on Facebook in Nigeria.
- 1 Build Your Facebook Audience First
- 2 15 Smart Ways to Make Money on Facebook
- 2.1 1. Sell On Facebook Marketplace
- 2.2 2. Do Affiliate Marketing
- 2.3 3. Become a Social Media Manager for Brands
- 2.4 4. Make Money Via Facebook Creators Studio Monetisation.
- 2.5 5. Become a Social Media Influencer
- 2.6 6. Do Sponsored Likes and Shares
- 2.7 7. Join Local buy and sell groups
- 2.8 8. Create Facebook Ads
- 2.9 9. Create Facebook Live Videos
- 2.10 10. Create a Facebook Post
- 2.11 11. Partake In Contests
- 2.12 12. Blog About It
- 2.13 13. Host a Fundraiser
- 2.14 14. Apply for a Job
- 2.15 15. Develop Your Own Facebook-Related App
- 3 Conclusion
Build Your Facebook Audience First
One of the reasons why influencers are successful on Facebook, Instagram and every other social media platform is that they have consciously gone through the process of building an audience for their content. And this does not happen overnight.
The vital question you need to ask yourself is, what do I want to be known for?
Then, you need to build up your expertise on Facebook by sharing relevant, thoughtful and engaging content – such as interesting links to articles, images, as well as updates. To really succeed as an individual on Facebook, you should develop an area of interest and strive to become a recognized authority.
While businesses may want to partner with influencers to promote their products and services, they will probably also want to establish a solid online presence for themselves.
Over time this will make them become recognized as an expert in that niche. Coca-Cola has done this perfectly well, and their page has over 105 million followers.
15 Smart Ways to Make Money on Facebook
The following are the best ways to make money on Facebook in Nigeria:
1. Sell On Facebook Marketplace
In February 2021, Facebook extended Facebook Marketplace in Nigeria. The Facebook Marketplace brings buyers and sellers within the same geographical location for business purposes.
On the Facebook Marketplace, you can either sell as an individual or as a business. The marketplace is free for all feature where you can buy, sell or trade anything else online.
The best part of it is that every Nigerian has access to the Facebook Marketplace is that everybody online has access to it. And buyers can easily share your product listing with their friends. This is a good starting point to make money on Facebook in Nigeria.
2. Do Affiliate Marketing
You can actually promote products as an affiliate on Facebook as well. Affiliate Marketing is simply promoting a product you do not own budget commission for every sale made. This commission could range from 5% to over 50% depending on the affiliate network that you join.
There are lots of high paying affiliate marketing websites that you can sign up today.
Promoting affiliate product can actually be a little bit tricky. You don’t need to spam your friends by dropping Affiliate links day in and out, as you post on Facebook. You have to strike a balance.
Share valuable content and embed the link in the body or at the end of the post.
This is how to go about Affiliate Marketing:
- Sign up for an affiliate marketing site
- Search their marketplace for a product or service to promote
- Get your affiliate link
- Post on Facebook periodically about the product while including your affiliate link in it.
- Every time someone clicks that link and buys the product, you’ll earn a commission.
3. Become a Social Media Manager for Brands
If you’re a very good social media savvy, you can get paid to manage corporate social media accounts.
With lots of task on the table of entrepreneurs and CEOs managing their business offline, they are looking for individuals with social media skills, to promote better brand communication with their customers as well as attract and nurture customers online.
As a social media manager, your responsibilities might include:
- Always scheduling social media posts
- Responding to comments and interacting with followers.
- Creating social media graphics
- Monitoring ad campaign metrics
- Building the audience size.
There’s also a possibility that you’ll have to manage another social media account other than Facebook. This can be a great way to have another source of income.
You can reach out to them via DM with your proposal. This can be a daily routine to look out for businesses on social media, then send as many proposals as you can. You will start seeing the results in a few days.
4. Make Money Via Facebook Creators Studio Monetisation.
If you have successfully built a large following on your Facebook page, you have the opportunity to earn 6-figure income in a very short time.
As a Creator on Facebook, you get paid from ads being streamed on your content.
Facebook in-stream ads help you earn money from your Facebook page by granting Facebook the right to include ads in the video content on Facebook. As your video views increases, your earnings increase as well.
There are different monetization option for Facebook creators. They include:
- In-stream ads.
- Branded content
- Fans subscription etc
Fans subscription allows you to have gated content – making your content exclusive. These content are available to fans who have subscribed by making payments.
With branded content, you get paid by partnering with brands who then advertise their product on your page. The best part of it is that, you don’t need to source for these partners, Facebook does the matching of brands to creators.
Don’t have a Facebook page? Now is the best time to create one and start growing it to earn passive income.
5. Become a Social Media Influencer
If you have thousands of page followers on Facebook, you have a goldmine. Brands of all sizes are always on the lookout for both micro and macro social media influencers with a huge fan base to promote their products to targeted audiences.
There are lots of Nigerian influences that are making a living by just posting brand product on their page. You can promote a brand product on your Facebook page or profile and earn money from it.
Obviously, the more your fan base, the more you charges will tend to be.
Thousands of people use this tactic to make extra income. Rather than invest your likes and shares to impress your crush, why not monetize it.
Perhaps, you have a large number of friends on Facebook, you can go on sites like Fiverr and offer to like and share a page for a fee.
Obviously, the bigger the number of friends you have, the more people are willing to pay you to essentially advertise their stuff on your Facebook page. Freelancers are really making money with this on Fiverr.
7. Join Local buy and sell groups
If you really want to sell locally, there’s a good chance you probably won’t sell to a friend. This is a good reason you need to join your local buy and sell groups.
Facebook definitely makes it easier, because you have the option to share your post in one group to other groups and even pages.
Every group actually has different selling policies so make sure you read the group guidelines before you think of making a post. If you don’t, the group moderators might be forced to delete your post or remove you from the group.
8. Create Facebook Ads
You can actually create ads for someone else’s page or for your page. As a business owner, you create Facebook ads to drive brand awareness, the website traffic and sales conversion for your business. For this, you’ll need to create a Facebook page for your business or website. Creating a page is free and just takes only a few minutes and every website is eligible.
Once your page has been created, you can simply share posts with your page followers just like you can write posts on your personal. Facebook pages are just the equivalent of the mailing list, you can regularly send messages to your very consistent followers.
Also, you shouldn’t forget that you can make money buying ads on Facebook to reach people that currently don’t follow your page.
Tips to Create Facebook Ads
While page posts can really help you make money, you also have to use paid Facebook ads to reach a new audience. Make sure that as you create posts on your page, you will have the chances to click the blue “boost post” button if the post meets the Facebook advertising policies or you can use the Facebook ads manager.
To have a successful Facebook ads campaign, here are 3 important elements to pay attention to
- Campaign objective
- Ad Copy
Facebook ads can target a specific audience based on location, age, gender and interests. You can monitor the people that reached out to your page and the engagements too.
9. Create Facebook Live Videos
To go live on Facebook, you don’t have to be camera shy. Facebook Live Video is just another very fun way to build a personal brand and also engage your followers.
You can create videos that show you working from home or using a product in real-time. Or you can also host a live question and answer session where the live viewers message their questions and you answer them live.
YouTube isn’t the only video platform in town, internet bandwidth speeds continually increase and live streams are constantly becoming more common.
10. Create a Facebook Post
If you want to sell to the friends on your friend’s list, you can write a post in the “what’s on your mind” section, start writing about what you want to sell. You can always include a picture of the item/items too, for better advertising. The posts you share with your friends can also be seen by others that aren’t on your list.
Also, learn to follow up the conversations on your messenger. This actually helps you stay in touch with previous and potential customers that didn’t make a sale for the first time.
11. Partake In Contests
Some companies and blogs run contests on a weekly or monthly basis. You can earn entries by sharing your link on Facebook or following their Facebook page too. Also, you can join contest giveaway groups to find the best opportunities.
The good thing about these contests is that they’re totally free to partake in. The only entry requirement you need is just your time. Every giveaway is different but you might have the chance to win Amazon gift cards, kitchen equipment and lots more.
12. Blog About It
Similarly to creating an ebook, blogging on Facebook could also make you good money. Think of it as an ebook with new interesting chapters published daily or even weekly.
As you publish a new post, you will begin to attract the right audience and build your fan base. In no time, you can begin to monetize your content through sponsored posts, ads, and also offer other related services.
13. Host a Fundraiser
While you will not personally benefit from this, you can still raise money for a personal cause or non-profit.
Crowdfunding has become a really popular way to help others with financial needs that pay their bills without some outside help.
You can create a fundraising page for any of these; personal emergency, education, sports, health and medical, crisis relief..etc
14. Apply for a Job
Facebook can also help you search for jobs, both far and near. Local companies will advertise open positions in the “jobs” tab. You’ll definitely find full time and part-time positions for many Industries once you search for them on Facebook.
Also, it’ll interest you to know that once you click on the Facebook jobs button, there are always many groups that list online jobs too. You can join different groups to find job leads and also get insights into the application process and work experience from the other group members.
15. Develop Your Own Facebook-Related App
If you’re very good at coding, creating an app related to Facebook is a really great way to make money. You must be asking yourself “what if I don’t know how to make apps?” There’s a way out.
You can hire freelance developers on just about any freelancing website to design and develop the app for you. You simply come up with the idea and the rest will be done by the developer. This is another smart way to make money on Facebook in Nigeria.
Anybody can make money on Facebook in Nigeria. Whether you want to sell locally or you won’t drive traffic to your website, there is an option for you. By joining relevant Facebook groups, engaging with other members of the group, and even creating a paid ad or two, you can have a recurring passive income on Facebook.
Perhaps you only want to list your product on Marketplace, or sell your old laptop and make money once, Facebook is a free and fast way to reach a targeted audience seeking to buy your products.
Mphon Umana is a renowned Content Writer by profession with hobbies of innovative, creative and online marketing writing. She is a content writer with Primegate Digital.