Last updated on September 14th, 2024 at 10:07 am
In the ever-competitive world of online marketing, finding the right keywords is crucial for ranking higher on search engines.
Keywords help search engines understand your content and ensure that it appears in front of the right audience.
If you’re looking to optimize your content without spending money.
Free keyword research tools can help you identify terms and phrases that can drive traffic to your website.
Discover Top Free Keyword Research Tools
Discover top free keyword research tools like Google Keyword Planner, Ubersuggest, Answer the Public, KeywordTool.io, and Moz Keyword.
Explorer to enhance your SEO strategy and find high-volume, low-competition keywords.
In this article, we’ll go over the top free keyword research tools available and how they can help you improve your SEO game without breaking the bank.
1. Google Keyword Planner
When it comes to keyword research, Google Keyword Planner is a go-to tool and a top free keyword research tools
Although it’s primarily designed for Google Ads, you can still use it for SEO.
Key Features:
- Discover new keywords related to your business.
- Get bid estimates to rank for certain keywords in paid search campaigns.
- Identify the monthly search volume for keywords.
Why It’s Great:
This top keyword research tools will get the data straight from Google, which is the most widely used search engine.
While some features are more PPC-focused, you can leverage the insights to inform your organic SEO strategy.
2. Ubersuggest
Ubersuggest, developed by SEO expert Neil Patel, is another powerful free tool that provides deep keyword insights.
With this top keyword research tools you can generate hundreds of suggestions and related keywords.
Key Features:
- Keyword volume, competition, and seasonal trends.
- Keyword ideas for both short- and long-tail keywords.
- Competitor analysis to see which keywords are working for your competitors.
Why It’s Great:
Ubersuggest is beginner-friendly and provides actionable insights, even for those with limited SEO knowledge.
It also offers competitive analysis, which is rare for a free tool.
3. AnswerThePublic
AnswerThePublic is a unique keyword research tool that focuses on generating questions, prepositions, and comparisons related to your keyword.
It’s a top keyword research tools that give alot for free.
It’s great for finding content ideas based on actual user queries.
Key Features:
- Visual representation of data with questions and related terms.
- Comprehensive list of potential topics related to your keyword.
Why It’s Great:
It’s perfect for content creators who want to focus on search intent and write content that answers specific questions.
If you’re looking for inspiration, AnswerThePublic is a must-try.
4. Keyword Surfer
Keyword Surfer is a Chrome extension that provides keyword data directly in Google search results.
It’s lightweight, simple to use, and offers valuable metrics at a glance.
For me the best top keyword research tools.
Key Features:
- Keyword search volume displayed alongside Google search results.
- Similar keyword suggestions and their search volume.
Why It’s Great:
Keyword Surfer is great for quick keyword checks without having to switch between tools.
It’s perfect for writers and marketers who are in the habit of Googling things frequently.
5. Moz Keyword Explorer
Moz offers a free version of its Keyword Explorer tool, which is an excellent resource for finding SEO-friendly keywords.
Although the full version is paid, the free version still provides valuable insights.
Key Features:
- SERP analysis to help understand the competition.
- Opportunity score for each keyword.
Why It’s Great:
Moz Keyword Explorer’s free version gives you up to 10 free queries per month.
Making it a great option for small businesses or individuals looking to improve their SEO on a budget.
6. Soovle
Soovle is a versatile tool that allows you to gather keyword suggestions from a variety of search engines, including Google, YouTube, Bing, and Amazon. It’s one of the best free keyword research tools for multi-channel marketing.
Key Features:
- Real-time keyword suggestions from multiple search engines.
- Export option for keyword lists.
Why It’s Great:
If you’re looking for keywords across different platforms and niches, Soovle’s search engine variety provides a comprehensive view.
7. Google Trends
Google Trends isn’t just for keyword research; it’s a fantastic tool for understanding current trends and seasonal popularity.
It allows you to analyze the popularity of search terms over time and even compare them.
Key Features:
- Historical and real-time data on keyword popularity.
- Geographic breakdown of keyword trends.
Why It’s Great:
Use Google Trends to plan content around trending topics, especially if your industry has seasonal spikes in interest.
8. Keyword Sheeter
Keyword Sheeter is a fast and simple tool that generates hundreds of autocomplete suggestions directly from Google.
While it’s basic, it’s incredibly useful for brainstorming.
Key Features:
- Unlimited keyword suggestions.
- Export to CSV option.
Why It’s Great:
For quick idea generation and brainstorming, Keyword Sheeter is unbeatable. You can generate a large volume of keyword suggestions in seconds.
9. SERP Checker by Mangools
Mangools offers a free version of their SERP checker, allowing users to check how competitive a keyword is.
You get a detailed analysis of search engine results pages (SERPs), showing who ranks where and why.
Key Features:
- Competitiveness score for keywords.
- Overview of top-ranking websites for a particular keyword.
Why It’s Great:
Mangools is a solid free tool for analyzing competition and understanding what it takes to rank for your target keywords.
10. WordStream Free Keyword Tool
WordStream’s free keyword tool is another PPC-focused tool that also provides valuable data for SEO.
It suggests relevant keywords based on industry and location.
Key Features:
- Keyword suggestions for both organic and paid search.
- Industry-specific keywords.
Why It’s Great:
WordStream’s industry focus is particularly helpful if you’re working within a niche.
And also if you want to target location-specific or industry-specific terms.
11. SEO Book’s Keyword Tool
SEO Book offers a free keyword tool that’s been around for years.
This tool is a top keyword research tool.
It provides data on the search volume, CPC, and the competitiveness of each keyword.
Key Features:
- Access to a wide range of keyword data.
- Detailed keyword analysis for competitive keywords.
Why It’s Great:
SEO Book provides you with a no-frills experience for getting keyword data, and it’s an excellent resource for those who want straightforward metrics.
12. KeywordTool.io
As a top keyword research tools, KeywordTool.io offers a free version that pulls autocomplete suggestions from Google, YouTube, Amazon, and Bing.
It’s great for discovering long-tail keywords and generating content ideas.
Key Features:
- Autocomplete-based keyword suggestions.
- Long-tail keyword opportunities.
Why It’s Great:
For those looking to dig deep into niche keyword opportunities, KeywordTool.io is an excellent option.
The paid version offers even more advanced features, but the free version is still valuable.
13. Google Search Console
While not strictly a keyword research tool, Google Search Console gives you invaluable insights into which keywords are already driving traffic to your site.
You can use this data to optimize for more relevant keywords.
Key Features:
- Insights on the search terms people use to find your site.
- Performance data on your most successful keywords.
Why It’s Great:
It’s a must-use tool for anyone with a website. Google Search Console helps you refine your SEO strategy based on actual performance data.
FAQs About Free Keyword Research Tools
Can I rely solely on free keyword tools for SEO?
Yes, many free keyword tools offer valuable insights.
However, some may have limitations compared to paid options, so it’s worth considering a mix of both free and paid tools.
How often should I conduct keyword research?
It’s a good idea to review your keyword strategy at least once a month, especially if your industry is fast-paced or seasonally affected.
How accurate are the metrics provided by free keyword research tools?
The accuracy of metrics can vary between tools.
Google Keyword Planner tends to provide the most reliable data because it’s directly from Google.
What is the best way to use these tools together?
Using multiple tools in combination gives you a broader understanding of keyword opportunities.
For example, you can use Google Keyword Planner for search volume and Ubersuggest for competitor analysis.
How can I find low-competition keywords with free tools?
Many free tools like Ubersuggest and Moz offer insights into keyword difficulty, helping you find low-competition keywords to target.
Conclusion
Finding the right keywords is essential for any SEO strategy.
Whether you’re a small business owner or a digital marketer, these top free keyword research tools can help you gain a competitive edge without spending a dime.
By understanding the unique features of each tool, you can diversify your keyword research efforts and create content that ranks higher on search engines.
Start using these free tools today, and watch your search rankings improve!
PrimeGate Digital is a Result Driven Blog that strives to go beyond ‘Conventional Digital Marketing’ through digital innovation and performance marketing. We have experience working with world class brands and products.
