24 Jan Top 30 Best Digital Marketing Certifications Worth Your Money 2021
Digital marketing industry requires professionals who are holding digital marketing certifications and up to speed with the latest developments and trends in the sector.
Also, it is an exciting and interesting industry filled with the most talented hard working experts who are doing their best to stay ahead of the competition.
Consequently, most hiring managers for digital marketing agencies and companies now look for qualified candidates who up to date with the latest strategies, trends, and news. Hence, if you are trying looking for digital marketing opportunities and not having any success, it’s probably due skill gap in relevant digital marketing skills on your resume.
Therefore, by investing time and resources in acquiring digital marketing certification, you will position yourself with the latest trends, strategies as well as tools that are used by the most successful digital marketing agencies.
As one of the best digital marketing agencies working with clients of all sizes in diverse industries, we highly rely on efficient talent to keep delivering value. Our experience shows that you don’t need to break the bank to acquire most of these recognized digital marketing certifications.
With an endless count of digital marketing courses and certifications all claiming authority and same value, it becomes almost impossible to spot the best online marketing course that best fit you. So, the reason we decided to curate a list of the best online courses and digital marketing certifications that delivers top-notch results and able to land you a high paying job.
- 1 Can I Get a Digital Marketing Certification Online?
- 2 Is a Digital Marketing Certificate Worth It?
- 3 Who Should Take a Digital Marketing Course?
- 4 What are the Best Online Digital Marketing Courses
- 5 What to Consider Before Choosing Digital Marketing Certifications
- 6 Top 30 Best Digital Marketing Certifications to Acquire in 2021
- 6.1 1. Google Analytics IQ Certification (Free)
- 6.2 2. Hootsuite Social Marketing Certification (Paid)
- 6.3 3. Google Ads Certification (Free)
- 6.4 4. HubSpot Content Marketing Certification (Free)
- 6.5 5. Digital Garage: Fundamentals of Digital Marketing Certification (Free)
- 6.6 6. YouTube Certification (Free)
- 6.7 7. HubSpot Inbound Marketing Certification (Free)
- 6.8 8. Facebook BluePrint Certification (Paid)
- 6.9 9. Stanford University’s Machine Learning Certification (Free)
- 6.10 10. DMI: Certified Digital Marketing Certifications (Paid)
- 6.11 11. University of Vermont: Digital Marketing Fundamental Certificate (Paid)
- 6.12 12. Deep Learning Specialization Certification (Free)
- 6.13 13. American Marketing Association (AMA) Digital Marketing Certification (Paid)
- 6.14 14. Digital Media and Marketing Certification through Duke University (Paid)
- 6.15 15. eCornell University Digital Marketing Certificate Program (Paid)
- 6.16 16. Copyblogger Certified Content Marketer (Paid)
- 6.17 17. Twitter Flight School Certification (Free)
- 6.18 18. Quintly Social Media Analytics Course (Free)
- 6.19 19. Bing Ads Certification (Free)
- 6.20 20. New England College of Business: Online Digital Marketing Certification (Paid)
- 6.21 21. BrainStation – Digital Marketing Certificate (paid)
- 6.22 22. SEMrush SEO Toolkit Course (Free)
- 6.23 23. The Unbounce Landing Page Course (Free)
- 6.24 24. HubSpot Email Marketing Certification (Free)
- 6.25 25. Market Motive Digital Marketing Certification Program (Paid)
- 6.26 26. Content Marketing Institute Online Certification (Paid)
- 6.27 27. Online Marketing Certified Professional (OMCP)
- 6.28 28. Digital Marketing Specialization by University of Illinois (Paid)
- 6.29 29. Digital Marketing Specialist Program by SimpliLearn (Paid)
- 6.30 30. Optinmonster Digital Marketing Training (Free)
- 7 Opportunities for Certified Digital Marketers
- 8 Conclusion
Can I Get a Digital Marketing Certification Online?
There are diverse ways you can acquire digital marketing certifications, one of them is online training. Most of the certifications covered in this article are taught using online on-demand training methodology. As a result, you can take the lessons online at self-pace.
Is a Digital Marketing Certificate Worth It?
Of course YES! Seeking digital marketing certifications is worth the benefits and value of being a certified digital marketer. Digital marketing is a great way to make great money. Also, according to indeed.com, the average salaries for digital marketer range from $75,000 to $114,000.
Who Should Take a Digital Marketing Course?
Digital marketing skills are significant not only for digital marketing experts but for anyone working in a business with online assets. This includes marketing managers, entrepreneurs, marketing specialists, and small business owners.
What are the Best Online Digital Marketing Courses
Perhaps, if you search for ‘Digital Marketing Courses’ on Google, you’ll discover a lot of courses with different digital marketing specialization. For example, there are courses that focus only on social media marketing or SEO but they don’t offer you a complete overview of all digital marketing platforms. Certainly, the list of digital marketing certifications below covers different courses you can enroll for today.
What to Consider Before Choosing Digital Marketing Certifications
No one can turn a digital marketing expert overnight, bagging thousands of likes on Facebook won’t certify you a social media manager of a company, and that’s why making the right choice is vital.
Below are factors to consider before choosing a digital marketing certification to acquire:
- Identify your goals and objectives
- Course curriculum
- Alumni testimonials
- Certification provider
- Teaching pedagogy
- Research the trainer
Top 30 Best Digital Marketing Certifications to Acquire in 2021
1. Google Analytics IQ Certification (Free)
As an aspiring digital marketer, sooner than later, you will discover that digital marketing revolves around “almighty Google” in at one point or the other.
Therefore, you don’t need to be a marketing analytics octopus to be successful in digital marketing. But it’s important to comprehend how to measure certain campaign metrics as well as track KPIs to optimize, make informed decision and scale digital marketing strategies. The Google Analytics Individual Qualification certificate demonstrates to potential employers a working proficiency in Google Analytics for successful marketers that pass the 70 questions assessment exam.
Furthermore, we recommend completing the course and passing the final test before undergoing a job hunt as it is a valuable digital marketing skillset for running a successful marketing campaign.
Where to begin: Create a Google Analytics Academy account to start
Cost: Free of cost
Time Needed: 4-6 hours
2. Hootsuite Social Marketing Certification (Paid)
Social media is a powerful marketing tool, but also a highly saturated channel. That is to say, employers are sourcing for individuals who are committed to improving their skill set in staying ahead of the competition.
Perhaps, Hootsuite remains one of the most popular social media management tools among online marketers, hence learning from the very best isn’t a bad idea.
It offers social media marketing certification training for all levels of digital marketing proficiency. You can decide to go from the beginner course to advanced social media strategy certifications.
Moreover, the Hootsuite Social Marketing Certification tests your skill on core social media marketing concepts and demonstrates your expertise as a social marketing expert. Also, before taking the 60-question online exam that qualifies you to earn the certificate, Hootsuite highly recommends users to start with the free social media training course.
As a digital marketer, social media is a powerful influence on your full-stack digital marketing strategy and that isn’t going off anytime soon. As a digital marketing agency, we are constantly looking out for best upcoming social media marketers with a great passion for growth. Therefore, by taking the Hootsuite social media certification program, you demonstrate to employers that you have the necessary skill and abilities and that you have a passion for learning.
- Social Marketing Certification: $199
- Advanced Social Advertising Training: $249
- Advanced Social Media Strategy Certification: $999
Time Needed: varies depending on the certification program registered for.
3. Google Ads Certification (Free)
Firstly, to become a successful digital marketer, you need to get acquainted with different Google tools.
A powerful Google ads campaign can impact positively on your marketing plan. Most importantly, advertising on Google is a quick way to generate results and boost brand ROI. Hence, acquiring Google ads certification isn’t out of place.
Most importantly, to become certified, you are tested on your basic as well as advanced knowledge of Google Ads. You need to understand key concepts such as the value proposition of digital advertising, campaign creation and management, optimization and reporting.
You earn your certification upon passing the Google Ads Fundamentals assessment and one of the added advertising product assessments. It requires you to score 80% or higher to pass in the assessment to become certified.
Additional, the assessments include Display Advertising, Search Advertising, Mobile Advertising, Shopping Advertising as well as Video Advertising. You can find these on the Academy for Ads.
Where to begin: Set up a Google Analytics Academy account to begin.
Cost: Free of cost
Time Needed: 4-6 hours
4. HubSpot Content Marketing Certification (Free)
As you have heard and also going to hear it again.
“Content is king” reason being that it impacts every other online marketing strategies.
Most importantly, relevant and high-quality content is king.
Content continues to be a core aspect of digital marketing strategy, and recruiters always looking for candidates who are skilled at writing and communication skills.
The HubSpot Certification comprises of 12 separate categories that will keep abreast on digital marketing best practices and research. They are the leaders of the inbound methodology and understanding how to utilise the Hubspot marketing tool is vital in today’s world. Therefore, this makes the program best fit for aspiring content marketers who want to horn their skills in content marketing and aid companies increase marketing ROI.
In addition, HubSpot offers different digital marketing certifications for all levels of digital marketers and interestingly, they’re all free. The only thing holding you back to becoming a better you is you!
Where to begin: Go to HubSpot Academy to get started.
Cost: Free of cost
Time Needed: 4 hours
5. Digital Garage: Fundamentals of Digital Marketing Certification (Free)
Google’s Digital Garage provide free training on the renowned digital marketing concept you can ever imagine.
Moreover, if there’s one digital marketing certification program that offers a wide range of courses that would be Google’s Digital Garage.
The training modules are comprehensive for anyone seeking to learn all of the basics of digital marketing in one place. The topics span from display advertising to analytics and data insights.
Meanwhile, beginners seeking to acquire the fundamental core concepts of digital marketing and marketers that want to refresh basic skills will appreciate the interactive and design of the courses.
In addition, digital marketing agencies like Primegate Digital value certifications from incredible platforms like Google when it comes to recruiting for digital marketing job positions. If you’re uncertain of where to start your digital marketing training, then Digital Garage is the way to go.
Where to begin: Google Digital Garage
Cost: Free of cost
Time Needed: varied
6. YouTube Certification (Free)
According to a report by Social Media Examiner, 80% of marketers utilizes visual assets in their brand social media marketing, and the trend is not going away anytime soon.
Certainly, video is still one of the most effective and engaging forms of content. The ability to create a comprehensive video content strategy is extremely sought after skill in 2021 and beyond.
Perhaps you didn’t already know, YouTube happens to be the second largest search engine, after almighty Google of course, and acquiring a digital certification from the platform demonstrates instant credibility.
The YouTube Certified Program is committed to training all creators and users on the platform-tools and best practices. The courses equip you with the latest trend, best practices as well as advanced industry-level insight. There are three different courses to pick from, including content ownership, channel growth, and asset monetization.
Additionally, the certifications are only open to qualified YouTube and Google Advertising partners. Once you have met the requirements, and accepted into the YouTube Certified Program, then you can proceed to complete the program as a Google partner.
Where to begin: YouTube
Cost: Free of cost
Time Needed: varies
7. HubSpot Inbound Marketing Certification (Free)
Again, here we are with another amazing certification from HubSpot.
Inbound marketing is a methodology created to attract visitors and prospective customers in, rather than just advancing a brand, product, or service. HubSpot is a leader in inbound marketing, and the certification is ideal for those that want to be up to speed on the best practices.
Moreover, the course is made up of 7 modules that comprise everything you need to know, including the fundamentals of inbound, building buyer personas, as well as understanding the buyer’ journey.
In addition, HubSpot inbound marketing exam is open to anyone interested in digital marketing and building a successful career around it.
Where to begin: HubSpot Academy
Cost: Free of cost
Time Needed: 2 ½ Hour
8. Facebook BluePrint Certification (Paid)
Facebook boasts 2.7 billion monthly active users worldwide. That makes Facebook the most popular platform for businesses to reach their ideal audiences and ultimately drive brand awareness. Therefore, a skilled digital marketer becomes even more estimable when proficient in Facebook advertising.
Currently, Facebook’s program offers 9 different certifications. These certifications are ideal to a potential digital marketer seeking to demonstrate their Facebook advertising skills to prospective employers.
As a certified Planning Professional, you must demonstrate skills in planning successful campaigns on Facebook, targeting audiences for maximum impact, utilizing reach and frequency. Likewise, the Buying Professional needs to demonstrate proficiency in various disciplines including creating and buying Facebook ads, managing Facebook Pages, and understanding of Facebook Pixel as well as event set up.
Facebook digital marketing certification certificates consist of exams with a minimum score of 700 to pass and some of these certificates stay valid for up to one year. There is no specific order to take the courses, but Facebook recommends taking them in the order provided on their website. Therefore, the Facebook Blueprint Certification acknowledges advanced-level skill with Facebook’s family of apps and tools. By taking the courses, you will also earn certifications and badge to distinguish yourself in the digital marketing industry.
In addition, before taking the Blueprint exam, it is recommended that you go through the resources and mock exam for the course taken.
Where to go: Facebook BluePrint Certification
Cost: $150 for each exam
Time Needed: 2-3 days
9. Stanford University’s Machine Learning Certification (Free)
Artificial intelligence has transformed the way we go about content marketing, social media, SEO as well as data. The trend is on the rise and AI is here to stay, so you might as well acquire the skill.
Also, the machine learning course offered by Stanford University (through Coursera), from the ex-head of Baidu AI Group/Google Brain, is one of the most registered courses on Coursera. It is the ideal course to understand the fundamentals of machine learning and also gain a broad range of best practices.
Additionally, the certification does not signify official academic credit from Stanford University.
Where to begin: Coursera
Cost: Enroll for free
Time Needed: 11-week course
10. DMI: Certified Digital Marketing Certifications (Paid)
The Digital Marketing Institute (DMI) based in Dublin, Ireland, offers various professional courses and certification programs for digital marketers of all skill levels. The digital marketing certifications include The Digital and Social Selling Specialist, Certified Digital Marketing Leader, Certified Digital Marketing Professional as well as Certified Digital Marketing Manager courses.
Perhaps, the time required to complete the courses vary from 30 minutes for a professional level program to 2 years for the Master’s level Certified Digital Marketing Manager course. Also, we recommend starting with the professional level Certified Digital Marketing program, which requires about 30 hours to finish. Completion of the course demonstrates a broad range of essential digital marketing skills like SEO, Social Media Marketing, Digital Advertising, Content Marketing, Email Marketing, and more.
A study by Digital Marketing Institute, reveals that 95% of graduates are currently employed, 80% are holding a Senior or Management Level position, and 81% were officially promoted after receiving their diploma certifications. Still, on the benefits of Digital Marketing Institute Certifications, recent graduates have gone on to work at Facebook, Google, Nike, HubSpot, Coca-Cola, and Twitter to name a few.
Where to begin: Digital Marketing Institute
Cost: Varies by course
Time Needed: 2 hours up to 2 years (depending on the program)
11. University of Vermont: Digital Marketing Fundamental Certificate (Paid)
The University of Vermont is ranked one of the top 5 New England Higher Education and ranked 11 for the best content offered in digital marketing certifications by Value Colleges. Even more remarkable, the Digital Marketing Fundamentals Certificate is recognized by Best Online Marketing Degrees as the best in the nation.
Most importantly, the courses are instructed by experienced professionals in the industry and are designed for all marketers, beginners in marketing, and even experienced marketing veterans. Presently, the course offers a comprehensive analysis of digital marketing through research and campaigns or developing plans.
Where to begin: University of Vermont
Time Needed: 10-week program
12. Deep Learning Specialization Certification (Free)
Yet another phenomenal course from Coursera linked to Artificial Intelligence (AI) is the Deep Learning Specialization course by deeplearning.ai and the NVIDIA Deep Learning Institute. It was launched to train on the fundamentals of deep learning.
It is expected that at the end of the 5 courses, you must have acquired a working knowledge of convolutional networks, RNNs, Dropout, LSTM, BatchNorm, Adam, Xavier/He initialization and lots more. Importantly, this course is perfect for marketers with some related experience as it may be too advanced for starters.
We recommend taking the Introductory Machine Learning Course from Stanford through Coursera as a prerequisite for Deep Learning Specialization courses.
The importance of AI will only keep rising. In other words, the knowledge you acquire in this course will be relevant for years to come.
Where to begin: Coursera
Cost: Free of Cost
Time Needed: 3 months
13. American Marketing Association (AMA) Digital Marketing Certification (Paid)
The American Marketing Association (AMA) is the largest licensed marketing association globally. Luckily, they are in partnership with LinkedIn Learning to design a learning path of AMA-accredited courses to help you become a Professional Certified Marketer (PCM)® in Digital Marketing.
Most importantly, the AMA course and exam are designed to equip you with confidence to conceptualize, implement, and monitor your digital marketing strategies. The course is flexible allowing you to take the classes at your own pace.
Also, with the American Marketing Association name on your resume or LinkedIn profile, you have authority above other applicants and better opportunities.
Where to begin: American Marketing Association
Cost: It varies with membership ($249 for AMA members and $349 for non-AMA members)
Time Needed: self-pace
14. Digital Media and Marketing Certification through Duke University (Paid)
Here is another astounding offering from a University; Digital Media and Marketing Certification from Duke. If you are a professional or someone looking forward to pursuing a new career in marketing, the online, self-paced course is perfect for you.
Also, the 12-month online course, taught by industry know leaders, influencers, consultants and speakers provide you with a real-time curriculum online. It is curated with 350 hours of online lectures detailing topics like SEO, social media content marketing, mobile marketing, PPC, email marketing, conversion optimization as well as web analytics, and more.
Unfortunately, you cannot transfer the credits completed in this certificate program over for Duke or other University students.
Where to begin: Duke University Continuing Education
Time Needed: work at your own pace
15. eCornell University Digital Marketing Certificate Program (Paid)
eCornell offers a topmost online and professional development program that beats the best globally. This distinct certification gives you an overview of the core digital marketing landscape and insight into all you need to become a successful digital marketer.
The digital marketing curriculum was created by the faculty from eCornell’s Johnson Graduate School of Management, and the quality of instruction is not different from what you would receive as a full-time enrolled student. Unfortunately, the course completion does not equate college credits for those that require them.
Importantly, at the course completion, you can develop an integrated digital marketing plan that best fits with your company’s goals, objectives and resources.
Where to begin: eCornell
Time Needed: 2-months
16. Copyblogger Certified Content Marketer (Paid)
The Copyblogger Certified Content Marketer Program is the premier online content marketing certification but is only available at specific times of the year. To enrol for the program, you must subscribe to their email notification to get notified when registration is open, which is regularly two times a year.
By finishing the coursework, you get certified by turning in your content units to be evaluated by professional content writers. Once accepted, you get a lifetime content marketing certification.
In addition, as a certified content marketer, you have the chance to get listed on Coppyblogger’s Certified Content Marketer directory and also. make you eligible for master-level training (by invitation only).
Where to begin: Copyblogger
Time Needed: varies
17. Twitter Flight School Certification (Free)
Learn how to create a lasting impression on Twitter’s 330 million users monthly active users with Twitter Flight School Digital marketing certification.
Twitter offers two different ‘paths’ to help digital marketers acquire the needed skill and start advertising effectively on the platform.
The Marketing Leadership program is best for professionals looking to explore bigger business opportunities on the social media platform. It comprises of five 10-15 minutes courses in total, that is to say, the complete program takes approximately one hour to finish.
While the Executive Leadership course is for professionals seeking to enhance their brand and requires only 10 minutes to complete.
Also, it shares digital marketing best practices and real-life business scenarios to help digital marketers better integrate social media channel into their work. Simply sign in with your Twitter account to get access to the two individual courses available on the program.
Where to begin: Twitter Flight School
Time Needed: 60 minutes for the Marketing Leadership Course and 10 minutes for the Executive Leadership program.
18. Quintly Social Media Analytics Course (Free)
You may run the most successful social media campaign ever, but you’ll never be able to monitor or report your goals without a grasp of analytics.
This digital marketing certification from Quintly Academy comprises all of the fundamental principles of social media analytics that’s best fit for beginners or professional marketers seeking to update their skill. Quintly’s online course guides you on how to effectively track and measure your performance goals on social media channels like Facebook, Pinterest, Twitter, LinkedIn, YouTube, Instagram and more.
As a bespoke digital marketing agency managing various social campaigns, we understand the importance of a digital marketer who understands how to use analytics to make an informed marketing decision.
Hence, the capacity to back up your digital tactics with numbers is an extremely relevant skill for any social media marketer. It gives you trustworthiness and a way to back up all of your marketing decisions with concrete tangible data.
Where to begin: Quintly Academy
Time Needed: Self-pace
19. Bing Ads Certification (Free)
Oh, you probably weren’t expecting to see Bing on this list of digital marketing certifications. Come on, Bing still gives great value to online marketers today.
While it is unquestionably not the biggest search engine, Bing had some massive growth originating from its acquisition of Yahoo and integration capacities with Microsoft digital marketing tools. Bing’s accreditation program instructs you on how to boost your ROI when advertising on the platform. Interestingly, it is completely free!
To earn the certification, simply take the self-pace free courses to prepare for the assessment exam. However, you have limitless time to complete the free Bing Ads accreditation assessment test and secure a score of 80% or higher to pass.
Where to begin: Bing Training
Cost: Free of cost
Time Needed: Self-pace
20. New England College of Business: Online Digital Marketing Certification (Paid)
The Digital Marketing Certificate from The New England College of Business is one of the most costly programs on, but it also offers the most freedom ever.
There’s an enormous selection of courses to choose from including data analytics/metrics, email marketing, content marketing, viral marketing, and more. This avails students the opportunity to run with new and emerging technologies, tools, study the trends, and learn from experts in the industry.
Most importantly, the program adopts theories from thought leaders in the marketing industry like Simon Sinek, Seth Godin, Gary Vaynerchuk and more. There are no needed prerequisites and students can register in the certificate program at any time of the year. The only required course is “digital marketing” and the other six are up to you to make a selection.
Where to begin: New England College of Business
Cost: $10,185 for complete program (additional application fees applies)
Time Needed: Self-pace (21 credit hours to finish)
21. BrainStation – Digital Marketing Certificate (paid)
BrainStation is a tech-focused training and certification platform. Classes can either be online or at physical campus locations in New York, Chicago, Toronto, Boston and Vancouver. Developed by top industry experts, the program offers all-round digital skills. This cuts across social media, brand strategy, search marketing, analytics as well as email marketing.
Additionally, you will work with industry-recognized tools like Google Ads, Google Search Console as well as Google Analytics. Achieving the certificate is rigorous and climaxes with a capstone project that every graduate needs to finish.
22. SEMrush SEO Toolkit Course (Free)
The SEMrush SEO Toolkit Course will help you maximize the SEMrush suite of digital marketing tools. The curriculum includes 14 exclusive video lessons developed by a team of SEMrush specialists. It comprises of modules like building, learning, as well as measuring on the platform. Best of all, you’ll become a skilled SEMrush SEO user in only 3 hours. The course is 100% free of cost. Also, users can study the materials and take a deeper dive into relevant topics as well as take lesson-based quizzes to score yourself on learnings.
Perhaps, upon completion of the course, you’re prepared to sit for and hopefully pass the SEMrush Certification Exam for SEOs. This certification examines you on every aspect of the SEMrush Toolkit, consisting of research, planning, building campaigns, as well as measuring success.
Where to begin: SEMrush SEO Toolkit Course
Time Needed: 3-5 hours
23. The Unbounce Landing Page Course (Free)
Do you want to acquire the skill of building high converting landing pages? Then the landing pages from Unbounce co-founder Oli Gardner is the perfect course for you. The instructional videos are designed to help you build your very own landing pages.
With several modules including landing page fundamentals, call to action design, page architecture, landing page copywriting, as well as lead capture forms, and more. Also, you are sure to hit the ground running after course completion.
Additionally, we suggest this course for all entrepreneurs seeking to increase conversions without spending any extra money. The best part of itis that the course is self-paced so you can complete at your own time.
Where to begin: Unbounce
Time Needed: Self-Paced
24. HubSpot Email Marketing Certification (Free)
The HubSpot Email Marketing Certification course trains soon to be online marketers on how to create an email marketing strategy that can boost your brand growth and become a success in your career. Also, you’ll acquire knowledge from list management and segmentation to key deliverable and reporting email sends and campaigns.
Additionally, upon completion of the program, you should be able to develop a successful email marketing strategy that works. The complete course comprises of 9 lessons, 27 videos, as well as 9 quizzes that qualifies you to earn a certification upon completion. Best of all, it is completely free!
Where to begin: HubSpot
Time-Needed: 3 1/2 hours
25. Market Motive Digital Marketing Certification Program (Paid)
Market Motive positions herself as a platform for “learning contemporary digital marketing from Silicon Valley-based industry leaders.” Today, it is now one of the best recognized online digital marketing certifications that have been certifying marketers since 2017.
Also, the specific master’s program in digital marketing (digital marketing specialist) is open for 365 days with access to 20+ hands-on projects, as well as certification to demonstrate your digital skill and experience.
The curriculum comprises of advanced training in web analytics, Pay Per Click (PPC), search engine optimization (SEO), as well as social media. The best of all, the membership program and payment plans are flexible.
Where to begin: Market Motive
Time Needed: 1-year (self-paced)
26. Content Marketing Institute Online Certification (Paid)
The Content Marketing Institute (CMI) has grown to become one of the most respected resources for content marketers. Today, CMI provides comprehensive online training and certification for all-levels of content marketers through its CMI University,
The curriculum consists of a wide range of content marketing topics, including Planning, Channels, Audience, Process, Story, Conversation, as well as Measurement. While there is a recommended ‘path’ through the courses, you can decide to take the 7 courses in an order best for you.
Additionally, upon completion of the training and successful exam, you earn a lifetime certification. Best of it, the training is self-paced and you don’t need to maintain a yearly subscription.
Where to begin: CMI
Time Needed: self-paced
27. Online Marketing Certified Professional (OMCP)
OMCP is an industry association and certification standard that manages the competency and exam standards for online marketing lead by industry experts. Also, they offer certification verification and credentialing of individual practitioners, educational institutions and agencies.
OMCP issues competency standards used for curriculum and employee evaluation, certification exams, the industry body of knowledge, readiness tests, as well as podcasts associated with best practices in online marketing space.
In addition, the OMCP does not provide any form of training. The organization is not affiliated to any one platform, training body, agency or educational institutions.
Where to begin: Visit OMCP
Cost: Depends on the provider
Time Needed: Varies
28. Digital Marketing Specialization by University of Illinois (Paid)
This Coursera Digital Marketing training specialization program has been created by internationally celebrated faculty of the University of Illinois at Urbana-Champaign. The program is a component of the University of Illinois Masters of Business Administration degree program (iMBA).
Therefore, it’s a beginner’s specialization program that examines various aspects of the new digital marketing environment. It comprises of exciting topics like digital marketing analytics, social media marketing, search engine optimization, and 3D Printing.
Perhaps, as a student, you get to learn the conceptualization of digital marketing and also the real-life application of it. You will get to learn the fundamentals of digital marketing through cases studies, stories as well as acquire key digital marketing concepts. Also, tools for digital creation, content distribution as well as promotion and pricing of products and services.
In addition, the specialization is classified into 7 different courses. The last one being a Capstone project offered in partnership with Grainger industries.
Where to begin: Digital Marketing Specialization
Cost: Monthly Subscription, Financial Aid Available.
Time Needed: 8 months, 5 hours per week
29. Digital Marketing Specialist Program by SimpliLearn (Paid)
SimpliLearn’s Digital Marketing Specialist is a Masters program that strives to equip learners with industry qualifications. The program cuts across training in 8 core disciplines of Digital Marketing including search engine optimization, pay-per-click, social media, conversion optimization, content marketing, mobile, digital analytics, as well as email marketing.
The program content is also comprehensive. Not only does it train on the key concepts of each discipline but also the best tools associated with that area for success. It also covers elective training in advanced mobile marketing, content marketing, email marketing, and website conversion rate optimization that offers students the flexibility to understand other areas as well.
Best of it, it includes various real-life projects and virtual simulations utilizing Mimic Pro for imparting domain experience. As a learner, you are exposed over 40 digital marketing tools and trained on how to use them in your digital marketing practice.
Also, upon completion of the digital marketing specialist certification program, you earn the OMCP exam voucher worth USD 395.
Lastly, the program also equips you for numerous expert exams such as OMCA (Online Marketing Certified Associate), Google Ads, Facebook, Google Analytics, YouTube and more.
Where to begin: Digital Marketing Specialist Program
Time Needed: 4 months, 10 hours per week
30. Optinmonster Digital Marketing Training (Free)
Optinmonster is has set itself among the competition as the most successful tools for improving website conversions. Therefore, to educate their users on best practices, they designed several free online courses consisting of topics related to conversion optimization and email marketing
The Optinmonster digital academy does have all the topics on digital marketing like the aforementioned. But, it is worth undergoing because once you manage to get traffic to a website, you will need to convert such traffic to sales.
Where to begin: Optinmonster Digital Marketing Program
Time Needed: Self-pace
Opportunities for Certified Digital Marketers
Hiring managers and recruiters agree that the qualified and also those able to demonstrate their skills get the job. Hence, marketing professionals who acquire accredited certifications or certificates from recognized bodies are more appealing candidates on resume and in person. This is even more relevant now that ever-evolving technology like Artificial Intelligence (AI) is changing the way all marketers operate.
Now is the most exciting times to be a digital marketer, but it’s also one of the most difficult. Also, with new tactics and best practices being rolled out daily, it’s crucial to position yourself ahead of the competition.
To sum up, digital marketing is ever-evolving. The channels and strategy that worked just a few years ago don’t deliver the same result today.
Therefore, as a digital marketer, your responsibility is to stay up to speed with trends. In an industry that changes so fast, that can be quite daunting.
Courses like these can be so valuable. They’re short and low-priced enough that you don’t need to break the bank. But they’re also comprehensive enough that you should gain valuable insights.
Want more ways to improve your marketing skills? Check out our list of the Top 15 Best Digital Marketing Marketing Skills to Acquire.
Harrison is a Seasoned Digital Marketing Consultant, Tech Enthusiast and Entrepreneur. He has great passion for helping businesses of all sizes to leverage on contemporary digital marketing strategies. He is the digital marketing and growth hack consultant at Primegate Digital, a solution and growth driven digital marketing agency in Lagos, Nigeria that is accelerating digital transformation in Africa.