TikTok Influencers: A Robust Introduction and How to Work with Them

Last updated on October 12th, 2024 at 05:42 pm

TikTok has grown fast from being a fun app to a big place for businesses to grow.

You probably saw people on TikTok who have many followers and whose videos get lots of views. Some have thousands, while others get millions. These people are called TikTok influencers. 

They post funny, useful or cool stuff often pulling in lots of viewers. Many brands have started noticing how much impact these influencers have. Now brands want to work with them to market products.

But how do you do that? What’s so special about these influencers? Should you team up with them?

In this guide, we look at who TikTok influencers are and why they’re useful in today’s business world.

 

Who Are TikTok Influencers?

TikTok influencers are people who built big followings. Their videos cover everything – dancing, comedy, beauty tips, cooking and more.

You might find some are just regular folks who became popular. Others might already be stars like athletes and actors.

TikTok’s style is different from Instagram or YouTube. The videos are short and often funny. They usually feature music, fun challenges, or viral trends.

Influencers on TikTok really know how to grab attention fast. That’s why their videos spread so easily.

Some have loads of followers, others just a few who love specific things. What matters is how well they connect with their audience and change opinions. Businesses like this kind of power.

 

Why Are TikTok Influencers Important?

TikTok influencers matter because their followers listen to them. People trust ads less nowadays. They now trust real people online like influencers.

When an influencer talks about a product people might believe it’s worth trying.

Plus influencers know how to create great content. TikTok isn’t a place for fancy ads; everything feels real and fun. So influencers make videos that don’t feel fake.

Their honesty makes followers like their content more.

TikTok also helps influencers in a big way. It shows videos to people based on what they like. Even if you don’t follow someone their video could still pop up for you.

So if an influencer’s video goes viral it might reach millions.

 

How to Find TikTok Influencers

Finding the right TikTok influencer for your brand is an important first step. You need someone whose content fits your brand. Luckily, there are several ways to find influencers on TikTok. 

One way is by simply spending time on the platform. Scroll through TikTok and check out the different hashtags related to your industry or product.

You’ll start seeing certain creators show up often in these places. Notice how they talk to their fans and followers and see if their style aligns with your brand.

Another way involves influencer marketing platforms. This helps companies find influencers. These platforms often have lists of influencers. You search by follower numbers or how much their fans react. They also have the option to search by content type.

These platforms help you spot the right people for your brand faster without spending hours on TikTok.

Micro-influencers can also be a great option. They have small followings (usually below 100,000) but people really interact with them.

There’s a stronger bond between micro-influencers and their followers. Their followers often trust them more.

This makes their opinions feel real to viewers. Plus, working with them usually costs less compared to big names.

 

How to Contact TikTok Influencers

After identifying influencers that fit your brand, it’s time to reach out. The biggest thing here is being real. Influencers get many messages from companies. They can easily tell when a brand doesn’t really get who they are.

Start by saying what you like about their content. Explain why you think they’d suit your brand well.

Mention what you admire about their approach. Share how your product or service can fit smoothly with their videos.

You can contact them through TikTok by sending a direct message (DM). Check if they have listed their email or link to a website. If so, email works too.

Keep your message clear and brief. Mention your brand, your goals, and the potential benefits for them. Influencers often have busy schedules. So if things are easier for them, that’s probably better for you.

 

What Kind of Partnerships Can You Have with TikTok Influencers?

There are many different ways to work with TikTok influencers. The type of partnership you choose depends on your goals. Below are some common types.

 

Sponsored Content

This is a very popular way to partner with influencers. You pay influencers to feature your product in a TikTok video. The trick is letting them stay true to their style. Their audience trusts their voice.

So allow them the freedom to create something that feels real to their followers while naturally including your product.

 

Giveaways and Contests

A contest or giveaway brings energy to your brand. Influencers can share this on TikTok and get their fans involved. Fans can enter by following your brand or using a special hashtag.

This helps you gain attention and also boosts activity around your brand.

 

Discount Codes or Affiliate Links

Offering influencers a discount code or affiliate link helps both parties. Every time your followers buy something using the code or link, they get a reward and you gain new buyers.

The influencer gets to present something useful to their followers. You gain a sale. A true win-win.

 

Product Reviews

Sending products for influencers to review is another good option. The audience sees this less as a pushy ad but instead trusts the influencer’s opinion.

Positive feedback from someone they like can really push followers to pick your product. If they truly love it, the review probably has even more power.

 

How to Build a Good Campaign with TikTok Influencers

Working with TikTok influencers is just the beginning. To truly make the most of your partnership, you need to create a campaign that works for both the influencer and your brand.

Some useful tips to do this:

 

Set Clear Goals

Before starting, know what you want. Want more people to know about your brand? Hoping for more sales? Maybe a bigger social media audience?

Clear goals really help you track success and decide what kind of content the influencer should create.

 

Give Creative Freedom

Messing with content too much is a big mistake many brands make. Remember that TikTok influencers understand their followers very well.

Trust them to create content that matches their own style. Are they able to connect with their audience better this way? Probably yes.

 

Track the Results

Once the campaign begins, watch the results closely. Focus on metrics such as likes, comments, shares, new followers, and sales.

This helps you understand how well the influencer’s content works and if it reaches your goals. If everything goes well, maybe think about building a long-term connection with the influencer.

 

Why TikTok Influencers Are Here to Stay

TikTok influencers aren’t going away soon. The platform keeps growing fast. More people join every day. Influencers continue to shape opinions and start new trends.

For brands, working with TikTok influencers is a good way to tap into a highly engaged and young audience.

Also, TikTok influencers are special in one way: they’re real. TikTok is all about real, unfiltered content that feels genuine. Brands working with influencers gain that authenticity, making their message feel more trustworthy and relatable.

And in a world full of polished ads, customers are looking for authenticity more than ever today.

 

Conclusion

TikTok influencers are changing the way brands connect with audiences. Their ability to make real, engaging content makes them assets to businesses today.

By finding the right influencers, who are authentic and have a great brand voice, you can attract and retain customers.