We Limit How Often You Can Do Certain Things on Instagram (FIXED)

Last updated on January 31st, 2023 at 10:39 am

Instagram is the world’s largest picture and video sharing platform. It lets users connect and interact with each other via media content.

The platform boasts over a billion monthly users, making it the third most popular social network. 

How to Fix We Limit How Often You Can Do Certain Things on Instagram

Instagram has a lot of engaging content, so it is unsurprising that people invest hours, enjoying all sorts of entertaining videos and beautiful pictures. 

But it is foolhardy to use Instagram without the knowledge of its policies, guidelines and limits on direct messaging, comments, unfollowing and following. 

Understanding Instagram limits will prevent you from getting hit with an account restriction while also boosting your engagement.

For most users, Instagram limits are frustrating and unfair, but the truth is that these “limits” are set to safeguard users and create a secure space to interact and connect.’

Most Instagram users are victims of perpetual blocks and bans. This is because they fail to abide by the Instagram limit rules and guidelines. Each time they breach a limit rule, Instagram revokes their account privileges or temporarily restricts them from certain actions. 

In this article, you will learn the basics about Instagram limits, how to fix we limit how often you can do certain things on Instagram and how to stay away from the dreaded Instagram shadowban or account restriction.


What is the Instagram Limit?

As an Instagram user, you should be aware of the limits set up by Instagram. A fantastic example of this is limitations on tags, likes, following and so on.

The good thing is that you can fix the we limit how often you can do certain things on Instagram if you have knowledge of these limitations. Don’t forget that there is no public statement by Instagram about limits.

But experience has taught us a lot about this matter. 

Instagram limits vary from one account to another. They are largely influenced by the activities on your account. Things like this help define your account’s set limits on Instagram. 

For instance, the age of your account is a powerful metric in establishing set limits.

If a newly-created account begins to like hundreds of posts within a short time frame, the Instagram algorithm will classify such activity as spamming or bot behaviour. Thus, the account may risk a ban or restriction. 

Another factor that influences account limitations is the follower base or size of followers. Other significant metrics include engagement and activities.

All of these can determine your account limits.

Keep in mind that older accounts enjoy fewer limitations than newly-created accounts. Inactive accounts are inundated with more limitations in contrast to high engagement accounts.

An Instagram algorithm is analytical and assesses recent activities on the site before tagging it as bot-controlled or human. 

See Also: How to Reset Instagram Password Without Email or Phone Number


Types of Instagram Limit

They are different types of Instagram limit. They include:


Banned Content Limits

We recommend that you browse through Instagram community guidelines to find out which content is allowed or banned on Instagram.

The fact remains that some content is currently banned on Instagram. All Instagram users must stay away from these types of content or else risk a ban. They include:

  • Adult content
  • Bigotry and hate speech 
  • Inciting violence or bloodshed in any form
  • Verbal assault or abuse 
  • Internet betting and gambling.


Unfollow and Follow Limits

For Instagram, follow and unfollow are the same activity. Instagram limitations on the day-to-day follow and unfollow are pegged at 200.

If you unfollow 79 users, follow 188 users or unfollow 199 and follow 55, Instagram will take it as a breach of the limit rule. 

Also, since new accounts are carefully tracked, it is always a good idea to pay attention to the limit, particularly at the starting point. 

We advise you to begin gently and steadily raising the number of users you unfollow or follow. 

If your account is newly created and you intend to follow plenty of users, limit your follower count to 50 accounts daily. Within a week, you will most certainly triple this number.

If you randomly or indiscriminately follow or unfollow accounts, you might be seen as a bot or spammer. 


Like and Comment Limit

“Like” and “Comment” are some of the most used features on Instagram. We show our appreciation for our favourite celebrity’s account or an exciting picture by giving a ‘like’ or making a ‘comment’.

But by using these features indiscriminately, you can breach Instagram’s limit. 

Instagram has fixed the limit on Likes at 1000. 

Although the likelihood of a breach is quite slim, you must be careful, especially if you spend time browsing pictures and videos. 

Pertaining to comments, the limit has been pegged at 200 daily.

It makes sense because people mostly like media content instead of commenting because it takes less time. 

Don’t forget that your account might be banned if you comment too many times within a short time frame. This is because you might be mistaken for a bot or spammer. 

Desist from commenting too many times in a bid to win a competition. 

See Also: How to Tell if Someone is Stalking You On Instagram


Direct Messaging Limit

There is also a limit on direct messaging. While you are free to message any user you wish, ensure you do not misuse this feature. If you do, Instagram will ban your account due to spamming. 

Instagram has limited daily direct messages to 80. The likelihood of you breaching this limit is slim because the average daily message of an Instagram user is 20. 


Hashtag Limits

Hashtags are highly effective at increasing the visibility and exposure of your post. 

Although Instagram supports hashtags, there is a limit to how they should be used.

Currently, the policy states that you can have no more than 30 hashtags per post. If you breach this limit, an error message will pop up stating, “we limit how often you can do certain activities on Instagram.” 


Story Limits

Story Limits For IG stories, users are free to post no more than 100 stories daily. This is sufficient.

Even if you are holidaying with your family, you are less likely to breach this limit. 

Character Count, Username, or Bio Limitations

Every user is free to pick any username of their choice for their account. You can either use your actual name or a moniker with extra characters.

The maximum limit for an Instagram username is 30 characters. This improves the simplicity and memorability of your username choice. 

When choosing your username, ensure it reflects your personality, interests and hobbies. It should play the same role as your account’s bio. 

The account bio limit hovers around 150 characters. With this, you can adequately express your individuality. 

See Also: Why Can’t I Post on Instagram?


How to Fix We Limit How Often You Can Do Certain Things on Instagram

If you are experiencing this challenge, there’s a simple and hassle-free remedy for you. They include:


Remove the Problematic Story or Post

We explained earlier that if you upload any “banned” content, you might risk a ban or “We Limit How Often You Can Do Certain Things On Instagram” Error. 

If you see this error notification, endeavour to go through your newly uploaded pictures, videos or stories immediately. Perhaps it is clear that a particular picture or video is at the root of the problem, ensure you remove it quickly. 

While there is no absolute certainty when the error message will be rectified, your account will be accessible within twenty-four hours. 


File a report with Instagram

An effective way to remove this error message is by contacting Instagram’s customer support team. 

If you have no idea why the error message popped up, then your best bet is to contact Instagram customer support immediately.

Sometimes, the error might result from a system malfunction or any software issue. It’s never a bad idea to get in touch with customer support. 

Don’t fret; you won’t be faced with any complicated procedure. Don’t forget that Instagram’s response times vary tremendously. Ensure you contact them on time. 

To contact Instagram support, do the following:

  • Navigate to your profile.
  • Tap the three horizontal icons in the upper right section of your screen.
  • Head to “settings”. Then, tap “Help.”
  • A “report a problem” field will pop up. At this stage, you can state the difficulties you are experiencing with your account and inquire about the reasons it is malfunctioning.

Remember to attach a screenshot of the issue as you complete the report problem form. Wait patiently for Instagram to follow up on the matter. 


Make use of Instagram Automation

To get around the error message, you can effectively use an Instagram automation tool. 

Some people erroneously believe that automation tools can raise Instagram limits for account activities like commenting, following/unfollowing and using hashtags etc.

This is false. Automation tools are effective in managing your Instagram activities. It streamlines your processes on Instagram. For instance, you can schedule posts and manage your follower lists. 

Most automation tools use Instagram’s official API to post and automate activities on Instagram. This helps them stay within Instagram limits. Using them will improve your account’s engagement and interaction. 

See Also: How to Unread Instagram Messages


How to Fix We Limit How Often You Can Do Certain Things on Instagram FAQs


Why Do I see a “We Limit How Often You Can Do Certain Things on Instagram” error message?

Instagram, similar to other social media sites, regulates the activities of users through the use of limits. 

These limits cover every activity on Instagram, from liking to commenting to posting. This is important to keep the platform free of spam, bots and malicious accounts. Limits are instrumental in keeping the space healthy, safe and conducive. 

If you breach any limits, Instagram will display an error message and limit the activities you can carry out on your account. 


How Long Do Restrictions on Instagram Last?

An Instagram restriction typically lasts for 1 to 2 days. But on rare occasions, it can last for months or weeks. 




There are lots of activities you can do on Instagram. However, the platform has some set limits that regulate the things you can do on a day-to-day basis.

If you stay within limits, you will hardly ever see the We Limit How Often You Can Do Certain Things on Instagram message error when on the platform.

The surefire way to stay away from a temporary ban or restriction is to use Instagram judiciously and not exceed your daily limits.


Also Read:

Harrison Acha is a Digital Marketing Expert, Seasoned Blogger, Facebook Marketing Expert, Writer, SEO Expert, and Digital Content Creator. Have been in the IT industry for more than a decade, and helping both tech and non-tech professionals become more productive and less frustrated with technology. Follow me on LinkedIn, Twitter and Facebook.

PrimeGate Digital is a Result Driven Blog that strives to go beyond ‘Conventional Digital Marketing’ through digital innovation and performance marketing. We have experience working with world class brands and products.


Our Latest Blog

Contact Details

Address: No 10 Omoalade Alafia, Shomolu Lagos.
Call Us: +23439686407.
Email Us: [email protected]