How To Create Facebook Ads With Almost No Training

Mastering how to create Facebook Ads aren’t a magic bullet, but when strategically used, they can be a valuable addition to your business marketing tools. In today’s attention-seeking online space, Facebook Ads will get your brand in front of more potential customers, inspire trust, and also, generate more quality leads and sales.

As an entrepreneur, you almost definitely use Facebook as a channel in reaching your target audiences.  According to a recent statistics Facebook, 1 out of every 5 minutes spent on a mobile device in the U.S. is either on Facebook or Instagram.

With 2.7 billion active month Facebook users globally, the platform won our attention, so when it launched its advertising channel, it was only natural to become a giant in the advertising industry.

Facebook advertising has flexibility when it comes to an advertising budget, unlike the transitional advertising that requires a huge budget and also an investment in a creative team. 

For instance, even a brand with an advertising budget of $100 can set up an effective Facebook campaign to acquire customers. 

In addition, the platform is user friendly and welcomes advertisers of all skill level to control their Facebook adverting strategy. 


Why Facebook Advertising is Key to Business Success  

Advertising on Facebook offers businesses of all level the unique opportunity to reach, engage and convert with their ideal audience for several reasons:

  • Attract relevant audience: The Facebook Algorithm works in such a manner to show content that is most relevant to the audiences. With the news feed adjustment by Facebook as announced in 2016, to ensure utmost relevance, if you are not sponsoring content, your content will most likely short-lived. By utilizing Facebook advertising, you increase your possibilities of getting your products and services in front of your target audiences.
  • Unimaginable reach: With over 2.5 billion active monthly Facebook users, Facebook has global-leading targeting options. Advertisers can now define and target unique audiences based on specific buyer’s persona such as demographics, interests, location, online behaviour, and more.
  • Analytics and Optimization: Facebook’s Ads Manager provides complete transparency into vital metrics, allowing you to track ads and optimize your advertising strategy in real-time. This helps advertisers to monitor and learn from results.


Here is the BIGGEST misconception:

Facebook Ads = Complexity


Who Should Advertise on Facebook?

Due to the diversity, behaviour and number of people on Facebook, companies and businesses across industries can grab the opportunities that advertising on Facebook presents. Whether you are a lingering online shop or a renowned Fortune 500, Facebook advertising can be a powerful tool:

  • Driving awareness: increasing brand awareness or reaching potential prospective customers
  • Enhance consideration: driving traffic, messages, engagement, lead generation, app installs and video views
  • Driving conversions: increasing conversions, store traffic and product catalog sales

While increased advertising budget (the amount spent on each ad) often enhance performance, you can also set a small budget of $5/ day for ads within your capacity. The user-friendliness of the platform is just one reason why there are over  90 million businesses using Facebook to advertise today.

There are, however, slight differences in how diverse businesses either as a B2B or B2C use Facebook Advertising.

Traditionally, B2C companies have used Facebook advertising to educate and entertain target audiences in such a way that connects with them at an emotional level. This translate to a more personal, friendly interaction in order to drive brand awareness and inspire action (i.e. purchase a product, sign up for training, learn more on a landing page).

With its diverse features, Facebook Advertising is an effective strategy for B2C companies to connect and engage with prospective customers naturally where they currently hang out.

Similarly, B2B companies can also use Facebook advertising to acquire (or retarget) audiences about new course launch, upcoming webinar, or event registration. With the refined Facebook targeting option, B2B businesses can take advantage of these functionalities to reach specific job titles, age group, behaviour, interests, and more. For example, you can position your ad against your competitors by targeting their business pages. The Facebook Audience Insight is a great tool for this.


What is Facebook Ads Manager?

Ads Manager is a free Facebook tool that allows advertisers to create, manage and optimize multiple Facebook ads at once. You can view the campaign performance, make critical changes and have visibility for all your Facebook ads.

Facebook Campaign Structure

The anatomy of a Facebook advertising campaign comprises of three levels: campaign, ad set, and an ad. The first level, the campaign, is the foundation of your ad, the ad set is the where you specify your targeting while the ad is for creative format. The understanding of this structure enables you to create effective Facebook ads as a beginner. 


How To Create & Use The Facebook Ads Manager

Consistently, Facebook rolls out new features that make their advertising platform more user-friendly, but the goal of this article is to give basically all you need to hit the ground running.

While the step by step guide below outlines how to create a Single Image ad format, we strongly encourage you to explore and test different ad format in order to fully maximize Facebook Ads solution.

Step 1: Create a Business Manager Account

To start advertising on Facebook, you need to set up your Business Manager account. The business manager is a free Facebook tool that allows you to access your pages, ads account, pixel, as well as grant different access level across your assets on Facebook.  Setting up a Business Manager account for the first time is easy:

  1. Go to
  2. Tap “Create Account”
  3. Enter your business name, select the primary Facebook Page for your business manager account, and provide your name as well as work email address

Next, set up advertising access to your asserts through the Business Manager:

  1. Click on  Business Manager Settings
  2. Under Account and Pages, click on “Ad Accounts”
  3. Tap dropdown with “Add” and then click “Create a New Ad Account”

Once you have successfully, set up your payment method and billing information, then you’re set to navigate to Facebook Ads Manager.

Step 2: Navigate Facebook Ads Manager

Facebook Ads Manager is your advertising “powerhouse” This is the interface that allows you to create your Facebook Ads. It includes functionalities and features that enable you to:

  • Create Facebook ad campaigns, ad sets, & ads
  • Manage and optimize media spend
  • Target specific audiences by personas
  • Track campaign performance metrics on the dashboard

After you create and set up your Business Manager account, then you can have unrestricted access to Facebook Ads Manager by tapping ads manager on the left menu of your profile (for the new interface) or simply type into your web browser,

The Ads Manager dashboard looks like this:



Step 3: Select a Campaign Objective

Once you get to the Facebook Ads Manager, click the green “Create Ad” button in the top-left corner of the ads manager dashboard. You’ll be asked what’s your marketing objective? In other words, what do you want to achieve with your campaign: awareness, consideration, or conversion.

  • Awareness campaigns: this is the top of the funnel geared at educating and creating interest in your product or service.
  • Consideration campaigns: allow the target audience to engage with your brand, click on links to get more info, and have top of mind awareness.
  • Conversion campaigns: inspires audiences towards a specific call-to-action (i.e. click to shop now, sign up for a webinar).

Below is the full list of the Facebook Campaign Objective:


Facebook Ads Objective

Once you’ve made your choose your campaign objective, name the campaign–congrats, your Facebook campaign is officially created!

See Also: 12 Biggest Facebook Ads Mistakes Every Advertiser Should Avoid


Step 4: Select Your Audience

Facebook’s audience targeting capabilities are endless. With extensive demographic information of users captured globally, it’s possible to get extremely granular in who sees your ad. At the ad set level, you are able to filter people in the following ways:

  • Location: country, state, city, zip code, or even a mile radius
  • Age
  • Gender
  • Language
  • Education: schools, the field of study
  • Interests: pages they follow, areas of interest (i.e. Marketing, Health and Wellness, Food and Drink)
  • Behaviors: purchase behavior, digital activities, charitable donations
  • Net Worth

Perhaps one of the amazing features offered in the  Facebook Ads Manager is the ability to create Lookalike Audiences (Similar Audiences). Lookalike audiences are Facebook users who share a similar interest to other known groups that you care about (i.e. your existing customers, your Facebook leads, or page followers.)

There is a lot of flexibility in creating a Lookalike Audience. You have the ability to specify the initial criteria on your own or better still you can upload a custom audience list. Based on your initial criteria, Facebook will identify similar qualities to your seed audience (i.e. demographic information, geographical location, or persona interests) and search people who are like (or lookalike) to them.

Essentially, this feature is a smart social media strategy that allows you to leverage your existing customers and boost your campaign reach.

To increase the quality of lookalike, Facebook recommends that your seed audience (source) is between 1,000-50,000 people.

See Also: Top 25 Instagram Marketing Strategy that Actually Works


Step 5: Set Your Budget

Facebook allows advertisers to control how much they want to spend on each ad.

Currently, there are  two main ways to advertisers can allocate media spend:

  • daily budget (the average amount you want to spend every day on an ad set) 
  • lifetime budget (the maximum amount you will spend over a set duration of time on an ad set).

Facebook Ads budget


By default, Facebook suggests a $20.00 daily budget, however, you can either increase it or decrease the daily budget depending on your campaign goal.

As a rule of thumb, we recommend you invest at least $5 per day on an ad. In addition, experience and research have shown that it is best practice to keep your ads running for at least 7 days so that you can understand behavior across the week as people tend to react differently to ads depending on the day of the week. Also, you might choose to start with a $100 ad budget to test a 2-weeks campaign.


Facebook Campaign Bid Strategies

Bid strategies are how your advertising budget is spent on getting results. The choice of your bid strategy tells Facebook how to bid for you in ad auctions. 

Note: Some Facebook campaign bid strategies require cost, bid or ROAS controls.

Here are the different Facebook bid strategies:

  • Lowest Cost: to get the maximum result for your spend
  • Cost Cap: help to control your cost while getting you most result for your advertising budget
  • Bid Cap: to control your bid in each ad auction
  • Minimum ROAS: helps control ROAS while getting the most purchase for your set advertising budget

When setting up your campaign, Facebook has the bidding strategy on lowest cost, which is how Facebook gets you most result for your budget. 

(Note: You can use a manual bidding strategy where you set the maximum amount you’re willing to pay per link click.)


Facebook Campaign Metrics to Lookout For

There are key metrics to take note of when setting your media spend; CPM and CPC.

CPM means Cost Per Mile. It is the cost per 1,000 impressions (or amount media buyers pay for every 1000 times their ad is displayed)

CPC means Cost Per Click. It is the amount you pay each time someone clicks on part of your ad that takes them to your landing page or app.


While optimizing for impressions (“CPM”) might be the best choice if your business goal is to drive brand awareness, optimizing for link clicks (“CPC”) encourages target audience to click through to your website or business app.” Therefore, the latter may be best fit if your goal is to generate leads or drive traffic to a landing page.

Remember, Facebook always want to maximize its earnings on advertising, hence it will deliver your ad to people most likely to take that action you care most about. The result is a win-win situation. If you care more of actions on the website, optimizing for conversions is an effective Facebook strategy to achieve campaign goals and maximize your ad budget.

Lastly, keep in mind that you have complete control over all aspects of Facebook Ads Manager. So explore to see how your media spend impacts overall campaign performance–the more experimental you are, the more insights you gain to implement on future campaigns. 

See Also: 35 Benefits of SEO and Why Every Business Owner Needs SEO


Step 6: Choose Where to Run Your Ad

As you use Facebook daily, you will notice ads pop up on different sections;  your mobile news feed, a desktop news feed, messenger, stories and on the right column. Also, with Facebook’s acquisition of Instagram in 2012, advertisers can create Instagram ads directly from the Facebook ads manager.

There are two significant placements available on Facebook:

  • Automatic Placements: ads shows on multiple placements based on where they are most likely to perform the best
  • Manual Placements: you choose where your ad will show. Note: the more placements you select, the more opportunities you have to reach your target audience.

The visual below shows where Facebook ads are placed.


Facebook Available Ad Placements

Below are the different Facebook available ad placement options:

Desktop/ Mobile News Feed: These ads will appear in the news feed of a user alongside other contents from pages they follow and post from family and friends. This is a smart placement option for brands that want to increase brand awareness and drive post engagement.  This placement is both for Facebook and Instagram newsfeed. Note: it is best practice to ensure that your landing page is optimized for mobile when you are driving traffic from Facebook to your website as well as having great ad scent (congruency between the ad and the landing page) for better ad relevancy.

Right-hand Column: Just as the name suggests, this ad placement option is on the right column of Facebook feed. This placement type is only available on desktop and is the best option for ads with the objective of driving purchase intent or learning more about a product.

Facebook Audience Network: This is a network of mobile apps and publishers in partnership with Facebook to have ads shown on their platform. This is placement type is great for maximum brand exposure. Also, it is a great marketing strategy to optimize for video views.

Messenger: Facebook ads shown on messenger are great to drive customer engagement and initiate interaction. It is a great option for retargeting ads.

Facebook/Instagram Stories: This is best for maximizing brand visibility. It helps you reach your target audience in real-time as they view their stories.

See Also: How to Start a Lucrative Ecommerce Business


Step 7: Create Your Ad

You’re almost ready to go live! At this stage, you have selected your campaign objective, set up your audience, and placement, now it’s time to input the ad creative and copy.

First, select your creative ad format (which is how you want your ad to be displayed).


Facebook Ads Format:

  • Carousel: This is an ad that contains two to ten scrollable images or videos. This is a great way to create Facebook ads that engage the audiences as they have to interact with the ad.
  • Single Image/Video: This is one image or a video of your ad displaying at a time. The Single Image ad is one of the most popular ad formats on Facebook. Perhaps, it is a great place for beginners. 
  • Slideshow: This is a looping video ad created with up to 10 images. This ad format enables advertisers to create an attractive visual story. 
  • Collection: Ad format that combines both images and video displayed in a full-screen mobile experience. This is a great option for striking interaction with the target audiences.

Next step, choose your image or video and build out the ad copy.

The goal of an image should be to grab the attention of your target audience. Remember that you are going to be competing in the ad auction with ads from competitors targeting the same audience. Ensure that you make your Facebook ad stand out.

It is recommended that you deploy multiple variations of your creative to experiment which is the best performing. 

As you upload your creative and primary text (caption), you will have insight into the preview as shown below:

Facebook Ads Format

Here are the ad specifications to keep in  mind:

  • Primary text: up to 125 characters
  • Headline: over 40 characters may be cut off from the display
  • Link description: can accommodate up to 90 character

As a best practice, it is important to have what is most important firs. This is because the attention span on the internet is short. Hence, it is great to grab their attention at all cost.

Also, use the right call to action for each campaign. It should be kept simple and short.


Step 8: Publish Your Facebook Ad

Once you have set up your Facebook ad, tap the green “Publish” button below left. Then your ad will go into the review stage to ensure that it meets Facebook’s Advertising Policies. Once it is approved, it will go live and start delivering. 


Step 9: Monitor Campaign Performance 

As stated above, Facebook allows advertisers to have transparency of campaign performance in Ads Manager. With this, you can see  ROAS (return on ad spend) of your campaign.

Here are some important metrics to monitor:

  • Clicks: the number of clicks on your ad that took audiences to a specified landing page
  • Impressions: this is the number of times your ad was displayed on the screen
  • Conversion Rate: the percentage of people that clicked on your ad and took the desired action

Don’t just create your ad and go to sleep. It is your responsibility to monitor and optimize your campaign to drive maximum performance. If you’re not getting the desired result, consider optimizing your creative, ad copy, targeting option, or advertising budget.

See Also: Top Social Media Marketing Tools for Online Marketers


Key Takeaway

With the increasing number of Facebook users today, there are a few platforms this enables advertisers to reach and engage with their target audiences in the same way. Most importantly, Facebook has empowered advertisers to be able to have full control of their advertising on the platform through a better user-friendly interface.

Advertising on Facebook puts you a step ahead of your competitors as you have higher chances of reaching your target audiences when they need your product the most. There is no better time to create your first Facebook ads than now. Good luck!

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25 Smart Instagram Marketing Strategy that Actually Works

Social media is unquestionably the most effective tool for social media marketing. Perhaps, Instagram is one of the platforms that the smart marketers use to execute a brand’s marketing strategy. Instagram is a platform that almost everyone uses today either to connect with love ones, stay updated with the latest trend or as a business toolkit.

Times have changed, with the use of your mobile phone, social media and good Internet connection, you can make even more sales than a shop owner would make in a day. Have you seen how easy social media has made marketing become?

I know you must have been searching for the best Instagram marketing strategy to effectively promote your business online. In this article, I’ll be revealing the smart Instagram marketing strategy secrets that actually work.

See Also: 15 Best Social Media Marketing Tools for Online Marketers


How Business Owners Can Market Their Products on Instagram

Here are the top Instagram marketing strategy that works magic today:


1. Set Up Your Instagram For Business Account.

The first step to promoting your products on Instagram is to set up an Instagram business account.

This is really an easy step to take. Below is how to set up an Instagram business account:

  1. Download the Instagram app for iOS, Android, or windows, as the case may be.
  2.  Open the app, and tap SIGN UP.
  3. Enter your email address and simply tap next. If you want to connect your Instagram business account to your Facebook page, you have to use an admin email address to sign up or tap to  Log in with Facebook.
  4. You have to choose your username and or Log in with Facebook.
  5. Choose your username and password and then fill in your profile information.
  6. Tap done.

Yes, you just have a personal Instagram account that’s ready to be converted to a business account…Follow the steps below to continue

How to Convert a Personal Instagram Account to Instagram Business Account

  1. Log in to your existing personal Instagram account on the mobile app
  2. Tap the profile icon to visit your profile.
  3. Click the three lines icon at the top right corner of the screen, then tap settings
  4. Tap Switch to a business profile, then Continue
  5. (This is optional) if you want to connect your Instagram business account to your Facebook business page, follow the prompts to do just that
  6. Add contact information. Your Instagram for business must include a valid email address, a phone number or a physical address (or all of these)
  7. Tap done


2. Post Quality Product Photos

A high-resolution photo of your product can go a long way in attracting your target audience to your brand. You then have to up your game with quality and attraction grabbing images of your product on Instagram. Make efforts to be creative about this. Also, ensure that your Instagram caption that goes with the photos are captivating and as well as enticing enough to win the attention of the target audience. With this, you’ll make profitable sales on Instagram.

See Also: Best Marketing Strategy to Boost Revenue With Social Media


3. Update Your Story Feed and Update Often

Instagram has a whole lot of interesting features and its stories update is just one of it. Update your stories really often and learn to make it interesting but no so long and boring. This is a way you can market on Instagram. The story feed post has a 24 hours lifetime. Use it to show behind the scene of your brand. With consistency, you can increase your brand lift and build trust with your Instagram followers.

4. Respond to Comments.

Make it a habit to always respond to comments on your business posts on Instagram. This is the mistake most Instagram sellers make on Instagram. You should try to respond to comments, at least within 24 hours you made the post. It’ll not only gladden the hearts of your followers, but they’ll be pleased and even be compelled to patronize you. This is a smart way to market your business on Instagram.

See Also: 12 Biggest Facebook Ads Mistakes To Avoid as a Business Owner


5. Hire a Social Media Manager

This is really advisable for those of you that are really busy. Seek the services of a social media manager. The pay won’t be so much, and it will be worth it in the end. Most Digital Marketing Agencies offer social media services. This way, the work will be made easier for you. He or she will be in charge of the page, negotiate a good price with him or her and watch your sales pop-up on Instagram. This is a smart Instagram marketing strategy to increase business revenue. Most business accounts have managers and this makes the work easier for the owner of the business as it allows them to focus on other business processes. 


6. Follow your Followers Back.

You might feel this is really unnecessary, but it’s very important. Your followers will definitely feel on point and very special if you follow them back on Instagram. We all know that everyone wants to have many followers and also feel influential. Drop your pride and simply click on the follow button. Follow your followers back. You’ll definitely make huge sells of you carefully follow back because everyone wants to feel important and not left out. 

Primegate Digital, also offers services of page growth that helps brands get 10k followers in less than 7 days.


7. Engage Your Followers on Instagram Live.

Instagram Live is a smart social media strategy that helps your business stands out and attract new followers. The moment you engage your Instagram followers on Instagram live, make it an interactive session. Use it to announce a new product line, giveaways and upcoming discount. You can also engage them in a question and answer session. This way, your followers will feel loved and carried along. Crack jokes on Instagram live and be ready to answer all questions, no matter how silly they may be. This is definitely a sure way to market your products on Instagram.

8. Partner with Social Media Influencers.

This is another strategy to market on Instagram as a business owner. An Instagram influencer is an individual or a celebrity who had a lot of fan base. An Instagram influencer will definitely have a lot of active followers in your niche. Out of the thousands and millions of followers, there will definitely be certain number interested in your products. Some might end up buying from you all the time they are in need of what you sell. This is how to build a business on Instagram.

See Also: How To Make N250,000 Monthly In Nigeria Working From Home


9. Set Goals and Objectives

As a good and focused business owner, you need to set your goals and objectives. This will enable you to put in more effort in areas that you’re not doing so well. With this, you will know what metrics to look out for; website click, impression, email click, reach etc. When you set goals and objectives for the brand, it will help you deploy your marketing strategy on Instagram. Discipline yourself and you’ll get good results too.


10. Prompt Followers to Turn on Post Notification.

This will definitely play a good role in enhancing your visibility on Insatgram. When followers turn on their post notifications for your business posts, they’ll always be notified whenever you make a new post. It’s a smart marketing strategy on Instagram that can boost your sales and increase business revenue. Try this out!

See Also: Top 15 Essential Digital Marketing Skills to Acquire in 2020


11. Reward Followers

Who doesn’t like gifts? As you already know, everyone loves a gift. Take out time to reward your active followers, once in a while. Don’t think that it’s unnecessary. This will always make them feel loved, stick to your page and will always want to keep patronizing you. This is a marketing strategy on Instagram to get more followers.

12. Offer Discounts

 This isn’t something you should do every day, but come on, it’s very important. At least once in a month or twice in three months, just post discount sales. You might be surprised to know the number of people patiently waiting for this. If you can, make the waybill fee-free too, it’s a sure way to market on Instagram and boost sales.

See Also: 35 Benefits of SEO & Why Every Business Needs SEO


13. Make your Product Affordable

I know you might be asking, how do I make my product affordable? Well, affordability begins with firstly understanding your target audience and providing them with products within their means. Make your prices what your target audience can afford without breaking the bank. When your products are affordable to your target audience, you definitely will make good sales. I know we all want to make a profit, but then, your products should at least be affordable. 


14. Run Giveaway on Your Instagram Stories

Your stories should be very interesting and also engaging. The moment you start running giveaways on your Instagram stories, your followers will always be viewing it happily. Nobody wants to miss out on great offers. Giveaways will increase your Instagram followers and also help boost sales. The huge increase in the number of your viewers increases your sales opportunities. This a strategic Instagram marketing strategy that works magic. 


15. Use Highlights to Feature Products on Profile

Unlike regular Instagram Stories that disappears after 24 hours, Instagram Stories Highlights can permanently stay on your profile. They have curated collections of Instagram Stories that both existing and new followers can tap into and view any time.  It can be used to showcase different products, offerings and aspect of the business. As a strategic marketing approach, always highlight your new or featured stories on your profile. This way, your new profile visitors and already existing followers will have easy access to it anytime they want. This is a smart Instagram marketing strategy that can boost your sales. 

See Also: 10 Common and Costly Google Ads Mistakes To Avoid as a Business Owner


16. Competitive Analysis

To succeed in the business world, you need to look out for what your competitors are doing. Ask yourself questions like “what strategy are my competitors currently deploying?”, “What am I not getting right? ” With the help of questions like this, you’ll get to know what your competitors are doing and also what you’re not getting right. Where a change is needed, get it done. Listen to complaints from your customers and do the needful. When this is done right, without doubt, I’m sure you’ll market on Instagram as a business owner.

17. Run a Collaboration Contest with Other Brands

There’s a renowned saying that, “we grow by lifting others”. This is absolutely true when it comes to Instagram marketing. If you don’t have enough money to sponsor a giveaway, you could collaborate with a business partner and run a joint giveaway. With this, you’ll spend less and still get the giveaway done. Giveaway is a sure way to market on Instagram because people love free offers. In fact, to get more followers on Instagram, it’s advisable to do more giveaways. Perhaps collaborating with a business partner will offer you the opportunity to showcase your brand’s product to their target audiences. You might be surprised at the number of people that’ll be ready to buy and even buy for a friend or friends too. This is just one of the ways to grow your Instagram followers for business.

See Also: How to Start a Profitable Ecommerce Business in Nigeria


18. Engage with Your Followers

Be more interested in knowing how well your followers are doing. Once in a while, put up posting asking them how their day went and if they had challenges. They’ll be pleased to know that you care so much. Beyond business, they’ll also be pleased to know that you have a caring heart. Naturally, everyone gets attracted to good people. This is a very good strategy for Instagram marketing that you can deploy. Don’t just be concerned about sales alone, be concerned about your customers and you will receive tons of referrals from your Instagram followers. 


19. Use Instagram Advertising

Instagram ads will enable your posts to get attention in front of a large and targeted audience. Instagram ads aren’t free except you are lucky to have Facebook Ads credits, but you’ll need to make this sacrifice if you want your business to grow. A little money leaving the bag won’t hurt, you know. With Instagram ads, you are able to target wealthy people on Instagram at your desired location. Even when you have few followers, you can sell out with Instagram ads. There are Digital Marketing Agencies that help businesses run Instagram and Facebook Ads. Primegate Digital is one of the best digital marketing agencies when it comes to social media advertisement. You can hire Primegate Digital today!

20. Commit to a Regular Posting Schedule

To get the trust and attention of your audience, you have to commit yourself to a regular and consistent posting schedule.  A smart way to determine the best time to post on Instagram is to check your Instagram insight for the time that your followers engage with your post the most. Then stick to that schedule that works best for your brand. Consistency can make you stand out from your competitors and build trust.


21. Promote your business beyond Instagram

Instagram is owned by Facebook and provides users with the opportunity to be able to auto post from Instagram directly to Facebook. Also, besides organic post, you are able to advertise from Facebook Ads Manager to Facebook, Instagram and other Facebook family of apps. Promoting your business on both Facebook and Instagram is an Instagram marketing strategy in 2020. It has become much easier to link your Instagram and even WhatsApp business accounts to Facebook. This integration indeed make marketing smarter and avails business owners the chances to reach over 2.5 billion users on the platform

See Also: How To Target Wealthy Individuals With Google Ads


22. Use Hashtags

Hashtags are a vital part of a social media marketing strategy for every brand. Instagram hashtags offer business owners and content creators the opportunity to reach their target audience beyond their followers. There are different types of hashtags, from branded to community and seasonal hashtags. With hashtags, you are able to reach the untapped market organic and increase business revenue. The Hashtag Machine provides simples steps by step guide on how to use hashtags to boost your business visibility and increase sales.


23. Use Video Creative

It’s no longer news that most Instagram users don’t like reading long write-ups as attention span decreases daily. A 15 seconds video or even IG TV can go along way in increasing your brand visibility and connecting with your target audience at an emotional level. Make short and very interesting videos as a means of promoting your brand. You need to make the video a short, creative and interesting enough to grab audience attention. 

24. Periodically Unfollow Inactive Accounts

As a smart business owner, you have to be very observant. Take note of your active and inactive followers based on responses to your post and stories. There are a lot of free online tools to help you fish out inactive followers and unfollow them from time to time. Do this to make sure that you don’t have ‘ghost’ followers. You might be surprised to know that some followers accounts are actually not in use anymore. Carefully unfollow them. If you have 500 followers, let it be 500 active followers and pool of inactive accounts.

See Also: 10 Sure Ways to Make Money Online in Today


25. Actively Engage and Utilize User-Generated Contents

You want your followers to be active in your contents right? This can only happen effectively when you’re active in theirs. So try as much as possible to create time within the day to like and comment on their business and casual posts too. Try and socialize with your followers on Instagram…This will get their attention and 90% of them at least, will reciprocate. A smart Instagram marketing strategy is to use user-generated contents. Share their reviews, thoughts and tag them in those post. They will share with their network and forever remain your loyal follower. Its easy, right?. You should try this often. If you want your followers to patronise you, appreciating what they do.


Final Thoughts

There are lots of strategies to market your products on Instagram as a business owner, but you won’t know their capacity to transform your business until you try them out. Instagram is such a great platform for business, with so many lovely features to use to attract your customers. Try something new today and get new results! The best time to start was yesterday, another best time is now. Get started today!

Read More

How to Start a Profitable Mini Importation Business in Nigeria

The first requirement to start mini importation business in Nigeria is to gain knowledge about it. Today, mini-importation is one of the most lucrative business in Nigeria. However, without the knowledge, you will end up losing your hard-earned money.

Contrary to popular opinion, there is no easy business to start – and importation is not an exception. Every successful business is a product of hard work, dedication and consistency.

Therefore, in this article, I’ll be showing you ways on how you could possibly start up a profitable mini importation business in Nigeria today.

Let’s take a deeper dive…

See Also: How to Start a Profitable Ecommerce Business in Nigeria


mini importation

What is Mini Importation?

Mini importation is simply a small scale importation business. It is a legit business model where one can buy goods with small capital from other countries and sell in Nigeria at a higher price.

Of course, mini importation doesn’t necessarily mean dealing with the importation of mini goods and products, as the name implies.

Furthermore, to be successful in your mini importation business in Nigeria, you have to plan. Planning will not only keep you organized but from future failure. Having a laid down plan for your mini importation business is vital.

This planning involves:

  • Having a good budget for the kind of goods you’re going for.
  • Sourcing for hot selling products
  • Partnering with the right supplier
  • How to handle the refunds

Therefore, as a general rule of thumb, do not buy products that aren’t in high demand, so you can easily make profits. This is very important in the mini importation business.

See Also: How To Target Wealthy Individuals With Facebook Ads


Requirements to Get Started With Mini Importation in Nigeria

Basically, below are the things you’ll need to get started with a profitable mini importation business here in Nigeria are as follows:

  • A good laptop, desktop or a mobile phone.
  • Reliable Internet access.
  • A working ATM Card(preferably a Naira card or VISA)for most online transactions.
  • A reasonable amount of money depending on the order you are placing.
  • A valid email address.
  • A location or address(NOTE: P.O Box or P.M.B does not qualify as a valid address).

Once you have them, you’re set to go…It’s that easy!

How to Launch your Mini Importation Business Today

Certainly, you must have been searching for the easiest steps involved in starting a profitable mini importation business in Nigeria. Right?

We’ve got you!

The easy steps involved are;

  1. You have to locate your product source
  2. Place your order for the products
  3. Be very sure you’re buying from a reliable supplier.
  4. Get them delivered to your location.
  5. Advertise them with the best marketing techniques on social media, most preferably.
  6. Sell them and make money.


Guides to Start a Profitable Mini Importation Business in Nigeria

  •  Use Social Media: If you want to sell out fast, you need to leverage on social media. Moreover, there are over 99 million internet users in Nigeria according to Statista, hence, there is a huge opportunity to get your brand in front of your target audience. You can use platforms like Facebook, Twitter, Instagram, etc to advertise your business.


  • Geographical Location Advantage: Don’t assume your customers are in the same city. This kind of assumption can hinder your business growth. Therefore, reach out to people near and far, and educate them on your mini importation business. Social media has made this a lot easier.



  • Start Blogging: You can also set up a blog to make it easier. Through the blog, you can be writing about your products to attract your target audience.


  • Know your target audience: This will enable you to craft an effective marketing strategy and plan. For instance, you can’t be selling expensive products in an area where people can’t even afford it. The business might end up shutting down as there will be limited cash flow.


  • Seek for a Mentor: In whatever kind of business, you choose to go into, having a skilled person that gives you advise will go a long way in your business success. In the mini importation business, there are many of them. Seeking advice from experienced people will always make you smart and wise. You’ll not make the same mistakes they made if you’re a fast learner.


  • Build something better: After getting the knowledge and basic skills you’ll need, make up your mind to build the best business ever. Refuse to be average, you can be the best. Tell yourself you can make millions of naira in a month from mini importation in Nigeria. It’s possible if you believe and works towards it.

See Also: How To Make N250,000 Monthly In Nigeria Working From Home


Mini Importation Websites for Online Business Owners in Nigeria

Perhaps you are scared of being scammed online, you don’t have to worry. These recommendations below are tested and trusted.

They are;

  • eBay
  • Ali express
  • Made in China
  • DH gate

ebay logo eBay

eBay is one of the biggest ecommerce platforms globally. It is located in San Jose, California. It provides the platform that facilitates B2B, C2C businesses through its website. eBay was founded in 1995 by Pierre Omidyar.


amazon Amazon

Amazon is a foremost American multinational tech brand located in Seattle, Washington. It focuses on ecommerce, AI, cloud computing as well as digital streaming. Amazon has different categories of business that welcomes businesses of all niches on the ecommerce website. From Home decor to puppy food, down to consumables and much more.

Aliexpress Ali Express

Ali express is an online retail service providing store located in China. It is owned by China’s top online market place, Alibaba. It was launched in 2010. Since then it has recorded massive growth as it attracts small businesses both in China and other locations, that provides products to international online shoppers.

Similarly,, is the biggest and most popular Chinese wholesale channels where retailers based in China purchase products directly from the manufacturers with the goal of reselling.

This ecommerce website belongs to Alibaba group, which also owns Alibaba and Ali express. Currently, the platform can boast of over 50,000 vendors on the platform. The vendors have their own store and offer their products to online shoppers. It happens to be the largest wholesale website in China because of it’s low product prices.

Perhaps, to be a vendor on the website, you need to have a commercial license issued by the government in order to sell. This is where lots of dropshippers send their products from to international market.



How Long Does it Take to Have the Products Delivered?

Conventionally, after making payment for the products, it then takes about 1 day to forward the order receipt to the factories and sellers. The time to send out the products ordered or to manufacture then depends on them (It can take about 3 days to about 15 days for production to be complete).

Also, we might put into consideration, shipping time between the point of manufacture and city of the warehouse. Usually, it takes about 10 days from when the order was made to when it was packaged and shipped to the buyers. When the product has regular conditions status, it means that the products are available but might take 2 or 3 days to manufacture.



Mini Importation Products that Can Make You Millions in Nigeria

There are lots of products to import and resell here in Nigeria, and as well make millions from it.

Are you surprised?

Times have changed, you necessarily don’t need to go to work every day to make money. Below are some of the mini importation products you could sell and make money in Nigeria

  • Toothbrushes and toothpaste.
  • Toiletries
  • Sanitary towels for women
  • Wireless air pods
  • Phone case
  • Clothes and shoes
  • Watermelon slicer
  • Beard bib
  • Door and window burglary alarm
  • Blender
  • Car washer pump
  • Wireless phone charger
  • Ultra Sonic teeth cleaner.
  • OTG flash drive.
  • TV screen
  • Human hair extension
  • Hair products
  • Perfumes and body sprays
  • Body powder
  • Body oils and creams
  • Cosmetics
  • Smartphones
  • Hair remover
  • Shoe Polish
  • Nail Polish
  • Traveling bags and boxes
  • Chairs
  • Jewelries
  • Wristwatches
  • Mouth wash
  • Electric iron
  • Baby toys and Teddy’s
  • Children’s wears
  • Stationary

Coomon mini importation mistakes

Common Mistakes to Avoid in Mini Importation Business in Nigeria

In as much as mini importation is a very profitable business in Nigeria, you have to be careful to avoid some of these mistakes.

There’s a lot of happenings in the world of business today. Hence, you really need to not only be smart but wise as well.

Especially as a beginner, I can understand that you’re new in the field and you’ll definitely need fuel, we’re here for you. These are the common mistakes beginners in mini exportation business make:


1. Waiting for a Perfect Time

This is very common, drop that “I wanted to” mentality. Get up and start that mini importation business, it’s not too late.

Stop procrastinating! Procrastination is a thief of time. If you want to be successful tomorrow, you MUST start today!! Come off the laziness and sluggish attitude. If you stay all day in bed, then you won’t know what’s happening in your environment.


2. Don’t Buy Things You Like, But What is in High Demand

Most people make the mistake of buying things they like, forgetting the aim is to satisfy customers and make a huge profit.

So, make a list of the things you’re buying, stick to the plan and discipline yourself enough. When you buy things that aren’t in high demand, you’ll end up running at a loss.

You can only buy the things you like for your personal use, but not for reselling. What you like might be what your customers dislike. Put your customers first at all time, their satisfaction should be your happiness.


3. Not Buying Unique Products

Don’t just import products because Mrs Okon and Mr Peter specialize in the sales of those products. Go for unique products that are in high demand in the market. Buying goods because people are buying them is just one of the biggest mistakes you can make in your mini importation business. Avoid unfavourable competition, the aim is to make money. Therefore, this should always be at heart.


4. Rejecting Negative Feedback

To be successful in mini importation business, you don’t have to reject negative feedback from your customers but rather embrace them. Feedbacks are a great opportunity for a change. Make the best out of it. “Your best customers are those that are not satisfied with your products,” says Bill Gate “because they show you where you can improve “. See the negative feedbacks as a show of love, simply ask yourself what you aren’t doing right. And guess what?

You’ll definitely get it right. Embrace feedback.


5. Switching Niches 

It’s essential to maintain a particular niche, I mean a particular line of business.

For sustainability and growth, don’t switch all the time.

Above all, pick a particular area of interest and focus, let your costumers know what you sell. Switching your line of business isn’t advisable. Some people might see you as an unserious fellow. Perhaps, maintaining a particular niche will help in making you successful too.


Frequently Asked Question

1. Why do people prefer buying goods from China?

  • There are so many countries to buy goods from, but China is most preferable because most of the world’s products are manufactured in the Asian continent, particularly China.
  • The wages you get to pay in a country like China is also very cheap.
  • The Chinese are experts at mass production.
  • They are very good at designing products.
  • The production lines in China are well refined than most other countries’.This is why it’s always preferable to others.

2. How Profitable is mini importation business in Nigeria?

Yes, mini importation business is very much profitable in Nigeria. You can start with as low as 50k, but always have it in mind to go for goods in high demand, this way, you’ll definitely sell faster and make a huge profit.

Most importantly, buy from a reliable source to avoid being scammed online. There are lots of businesses to venture in, mini importation is one of them. Life itself is a risk, you have to try something out.

3. What are the hot selling products in Nigeria?

There are lots of products that are in high demand in Nigeria at the moment. You could start a mini importation business with some of these products and start earning. The products are;

  • Toiletries.
  • Bags
  • Shoes
  • Jeweleries
  • Hair and hair accessories.
  • Clothes
  • Teeth whitening kits
  • phone accessories etc.

4. Do I Need to Pay Customs Duties on Every product That I Import?

No, you do not have to pay customs duties on every goods and product that you import. You only pay for huge ad bulky goods like cars, motorcycles etc. If these goods are as well labelled under “gift” label, the duty fee will be free.

5. What is the Expected Time of Delivery for Imported Products?

It depends on the kind of packaging technique the seller is using. Some techniques don’t take so much time, while others do. Hence, the shipping company you chose to use also matters. Some companies like DHL, FedEx etc can deliver your goods in 4 to 8 working days, though this option will cost you.

6. Do I Need to Have a Physical Shop to Start Mini Importation Business in Nigeria?

Consequently, most people get discouraged from venturing into mini importation business because they don’t have a physical shop. You don’t need to have a brick and mortar store to start your importation business today. You can launch out today at the comfort of your home.


Final Thoughts

In conclusion, the idea of starting a mini importation business is exciting and also very exhausting. The first valid thing to do is to take a step. Get started TODAY. Stop procrastinating.

Take the first step even when you’ve not seen the whole staircase. This article will definitely help you in establishing your own profitable mini importation business in Nigeria and import your first goods from China. With the websites and steps listed above, I hope this has been able to answer the several questions you had in mind. 

Lastly, don’t forget to get started today!

Read More

How to Start a Profitable Ecommerce Business in Nigeria

If I told you that you could launch a profitable ecommerce business in Nigeria today, would you think I was crazy? 

Well, the simple truth is, you can!

With the consistent rise in the number of smartphone users and internet penetration in Nigeria, the ecommerce industry has witnessed enormous growth since 2010. Even more, data have shown that the e-commerce and m-commerce industries are set to record higher growth in the coming years.

Top online shopping sites in Nigeria like Jumia, Konga, Yudala and Payporte, have shown the opportunities in the e-commerce industry. As the economy becomes more and more stable and availability of efficient tools to start and grow an online business, now is the best time for small business owners to tap int the online retail industry opportunities.

See Also: How to Start a Profitable Ecommerce Business in Nigeria


What is Ecommerce Business or E-business

Most times, E-commerce business or E-business are interchangeably but by definitions, they are both same.

E-commerce business or E-business basically means electronic commerce which involves the buying and selling of goods and services through the internet. These online business transactions can either occur as B2B, B2C etc.

Before venturing into e-commerce business in Nigeria, you must brainstorm hot products to sell and line of what people really need to survive so that you will always be in business. This will involve you doing marketing research and testing out some products to find out what people always want to buy online. The more products you sell, the more profit you will make.

Recent research published by Statista shows that, 46.6 percent of the Nigerian population were internet users. This has been projected to grow to 65.3 percent in 2025. This again goes to show the opportunities in the ecommerce business in Nigeria.


List of Businesses For E-commerce Business in Nigeria

Here are the lists of businesses that you can start as an ecommerce business in Nigeria today.

  1. Mini importation business
  2. Sales of shoes, bags and hair products
  3. Course Development/Training
  4. Freelancing (Graphic designing, Content writing, CV writing, etc)
  5. Social Media Manager
  6. Sales of Gift Items
  7. Catering
  8. Beauty/Skincare Business
  9. Fashion Designing/Clothing line
  10. Business Consulting
  11. Event Planning
  12. Food Business
  13. Pet Food
  14. Home Canvas
  15. Makeup Artistry
  16. eBook Publishing
  17. Public Speaking/Life Coaching
  18. Software Development/Sales of Software Applications
  19. Mobile Accessories Online Store
  20. Travel Accessories
  21. Financial Coaching
  22. Human Resource Services
  23. Health care products/services
  24. Ticketing
  25. Domain Name Brokerage


Steps to build Ecommerce Store in Nigeria

In this article, we have detailed the different steps you need to start a profitable e-commerce business in Nigeria. Also, you will gain insights into e-commerce business ideas in Nigeria.


1. Identify a High-Potential Product.

The first step to building an e-commerce business is knowing what product you want to sell. There are several things that comes to mind when deciding what your product offering will be. You might want to know the global market demand, high margins and easily it can be warehoused and fulfilled.

There are numerous free tools to help identify hot products; they include Google Trends,Amazon Best Sellers and eBay Top Products. With these tools, you have the resources to find out the current hottest products. Smart ecommerce experts know how to spot a trend earlier. The earlier you can spot a trend in product opportunities, the higher your chance of turning it into a thriving ecommerce business.

The general rule of thumb is to pick a niche and product you will be interested in because you will be investing a lot of time, energy and resources to set your ecommerce website. The more passionate you are, the easier it will be to succeed in online business.

See Also: How to Grow a Business with Social Media in Nigeria


2. Lockdown a Supplier.

You might have a great business idea and tons of website traffic, but if your supplier cannot keep up with your demand, your business strategies are dead on arrival. Great communication is a key success factor, especially if you are contracting an international supplier that you identify through a resource like Aliexpress.

The first thing to do is to have a list of potential suppliers you wish to partner with. Then go ahead to ask them precise questions to unveil their capacity to supply. Anyone that is unable to answer those questions should not remain in the list.

In the end, you should have half a dozen suppliers to engage with in more detail. Cost shouldn’t be the determinant alone, communication should fill a greater part of that process. This will result in a 100 per cent confidence in the suppliers that you will eventually sign in.

See Also: How To Target Wealthy Individuals With Facebook Ads


3. Decide a Business Name and Secure Your Online Presence.

Besides figuring out what to sell and who the supplier should be, another challenging decision is deciding your business or brand name and choosing a suitable and available web domain name. 

Your business name needs to be not only easily remembered and appealing to your customers, but it also needs to have domain name availability and social media handles. It is best to go for the dot-com version always, even if it requires you paying for a premium fee from a domain flipper.

It is important to have the dot-com available and also available on all the social media platforms you wish to use to promote the brand online. As soon as this is confirmed, then the brand name is finalized. You are likely to run into challenges deciding your business name, in such situation, you can try Shopify’sbusiness name generator tool.

See Also: 12 Biggest Facebook Ads Mistakes To Avoid in 2020


4. Build Your Ecommerce Business Website.

It is time to build your online store.

If you have been following closely, you must have realized that an online store is a major requirement to start an e-commerce business in Nigeria and anywhere in the world. Because you need an online presence where customers can do business with you. Perhaps you cannot afford to hire a web developer, you can begin with a free WordPress site, then upgrade to a pro version as the business grows.

Also, there are numerous platforms like Shopify, Bigcommerce and WooCommerce that helps you set up an online store from the scratch without you having web designing skill. So, you can start with that as well.

In Nigeria, established e-commerce marketplace like Jumia, Konga and Kara offer you the platform to start your online store. With these platforms, you have access to marketing and other logistics.

See Also: 35 Benefits of SEO & Why Every Nigerian Business Needs SEO


5. Set Up Your Fulfilment and Shipping Method. 

One benefit of the e-commerce business is that you can sell your products to people in different locations at the same time. However, this depends on having a good delivery system.

Your delivery system can determine the credibility of your business in the marketplace. On-time delivery encourages customers to score good reviews for the brand and in turn convince more customers to do business with you.

Hence, it’s vital to partner with reliable and established logistics companies. One of the smartest options is to acquire your own delivery bikes and hire people that will ride them.  This method is more cost-effective especially when you are running a payment on delivery model for the business. In such a situation, you do not need to bother about how to get the payment at the point of delivery.

Popular Logistics Companies for Nigerian Businesses

  1. FedEx Nigeria
  2. GIG Logistics
  3. Ocenj Logistics
  4. Courier Plus Services Limited
  5. DHL
  6. Creseada International Limited
  7. AGS Movers Lagos

See Also: How To Make N250,000 Monthly In Nigeria Working From Home


6. Setup Revenue Goals.

You can’t launch into ecommerce business without establishing desired revenue. What is the cost of your product, per unit, doorstep delivery? What are your shipping costs for different locations, as well as all fulfilment components, such as employees, software, packaging, etc.? 

It is extremely important to have specific revenue goals, down to daily goals. If you sell products with an expiration date, so achieving those goals helps to ensure you don’t get stuck with unsellable inventory. 

In addition, find ways to cut costs. It can be a way to skyrocket your revenue as your sales volume increases. “If you are doing a lot of volume in transactions, don’t be afraid to negotiate a better rate with your processing company,” says Benjamin Velner, CEO ofMerchant Scout

See Also: 10 Common and Costly Google Ads Mistakes To Avoid in 2020


7. Design a Marketing Plan.

At this stage, you have a product and a website, the next step is to figure out to reach your target audience with your offering.

To start generating sales immediately, create a Facebook ads campaign that also includes Instagram. Influencer marketing is an effective way to drive online conversion. It is good to have your marketing plan include long-term elements of digital marketing such as search engine optimization, but you need to direct your focus towards generating sales right now for you to scale quickly and generate revenue.

Ensure you track and measure everything — this involves setting up your conversion pixels and events to know the channels that drive the most conversion. These more data you are able to track, the easier it is to optimize your campaign, create targeted ads and also make an informed decision.

See Also: 10 Sure Ways to Make Money Online in Nigeria 2020


8. Launch Your Online Store.

Here is the best advice you can get when it comes to starting your ecommerce business: do not wait for the perfect time to launch. As the business grows, you are going to need to constantly test, learn and make changes — it’s never going hit perfection.

Be eager to split-test different aspect of the business; from the product page to your campaigns. Never let excuses or fear hinder you — you can only tell how viable the business is when you launch.

Successful ecommerce businesses have their various failure stories that eventually led to success. Be ready to fail but don’t give up – try again and again.

See Also: Top 15 Essential Digital Marketing Skills to Acquire as an Entrepreneur


Challenges Of Ecommerce Businesses in Nigeria

There is no business without drawbacks. However, it is paramount for business owners to know the pros and cons that come with a business before venturing into it.

Here are some of the challenges an e-commerce business owner is likely to encounter.

See Also: How to Boost Business Revenue with Social Media


1. Physical Stores Preference Over Online Store

Besides the fact that the world has gone online, some people still prefer the brick and mortar shop, business model. Hence, if you encounter such people online, they always decline to make payment online. Obviously, this can be attributed to the rise in internet fraud and scam.

For such individuals, having a flexible payment plan as an ecommerce business owner is key. This might involve having pay on delivery system in place.

See Also: How Businesses Can Measure And Improve Digital Marketing ROI


2. High competition in E-commerce Business 

With over $1.935 trillion in ecommerce sales, many people are investing in e-commerce and this has made the business highly competitive. Hence, as an aspiring e-commerce business owner, you should do your market research and venture into the best niche.

Another side to it is that the more competitive a niche is, the higher the ad cost in such a niche. So, when starting out, do you homework and come up with a smart marketing strategy to get your products in front of your target audiences. If you discover that the ads are becoming more expensive, you can deploy other marketing strategies such as content marketing through your blog. 

See Also: Top 15 Essential Digital Marketing Skills to Acquire as a Business Owner


3. Logistics Issues

In Nigeria today, a good road network is still a major challenge and this affects the logistic and delivery companies. There are certain areas in Nigeria that are not accessible which makes it challenging for products to be delivered to those areas. Hence, logistic companies tend to charge more for those areas that have bad road network.

See Also: Top Social Media Marketing Tools for Online Marketers




How can I start a dropshipping and ecommerce business in Nigeria?

The step by step recommendations in this blog post are a viable means to start a dropshipping business in Nigeria. If followed as highlighted, you are a step closer to running a profitable dropshipping business.


How much does it cost to start an ecommerce business in Nigeria?

The cost of starting an ecommerce business is not fixed, it depends on the niche. Most times it just requires the cost of building your ecommerce website and marketing cost.


How profitable is ecommerce in Nigeria?

Undeniably, the ecommerce business has risen to become the most popular and trending businesses fo this century. It has been predicted that by the year 2040, over 95% of shopping will be facilitated by ecommerce. Ecommerce business in Nigeria is highly profitable.

How much does it cost to build an ecommerce website?

The cost of building an ecommerce website crystallized into three categories:

What are the fast selling products online in Nigeria?

Fast selling products are every point varies. However, there are tools that can help spot trending products like Google Trends, Amazon Best Sellers and eBay Top Products. Highly successful ecommerce business owners in Nigeria knows how to spot a trend earlier.


Final Thoughts

Building your own ecommerce business can be exciting and at the same time exhausting. It has a lot of learning path that cuts across finding hot selling product, evaluating product viability, building an online store, and figuring how to market and sell to new customers. The process can feel like solving a puzzle but rewarding all the same.

By following these steps we hope you gain insights that will you get started in building your ecommerce business. As always, the best advice anyone can offer you is to just get started, explore the learnings and have fun all the way.


Read More

Top 15 Essential Digital Marketing Skills to Acquire in 2020

At Primegate Digital (Digital Marketing Agency based in Lagos, Nigeria), we help brands of all sizes scale their business revenue with Digital Marketing strategy. Over the years, we have discovered that most entrepreneurs want to acquire digital marketing skills for business purposes. 

Recently, we were asked by one of our clients, “why is there an increase in digital marketing skills trainers? Isn’t there other skills that can be taught? Why has digital marketing skills become so important?”.

Perhaps, if these questions were asked many years back, he should have deserved forgiveness, but, in this technology-driven century, businesses that don’t embrace digital marketing cannot stand the competition. The world has experienced a leap forward in evolution, that with just a laptop and internet, you can build a billion-dollar company.

Sadly, some business owners still depend only on the ‘traditional approach’ of carrying out business; rent an office space, stock it up, sit, and expect clients to flood in. It is evident that this model of business style is gradually phasing out. Really, any business that has refused to embrace digital marketing skills in this century is certainly headed for doom.

If you don’t have the needed digital marketing skills currently, there is no worry because they can be learnt.

In this article, you will discover top digital marketing skills you should start learning today.

See Also: Top 15 Digital Marketing Tools for Small Businesses In Nigeria

Essential Digital Marketing Skills To Acquire In Nigeria


1. Search Engine Optimisation (SEO)

One of the top digital marketing skills to acquire as you go into 2020 is Search Engine Optimization (SEO). By definition, SEO is the art and science of generating free organic traffic to your web page or content. When you initiate queries on search engines (Google, Bing or Yahoo), the search engine result pages (SERP) brings out web pages and contents that are considered most relevant to the user.

Businesses now understand how important it is for their content and information to be found on search engines. Sadly enough, most of them lack the skill to rank their content on the first page of Google

You have to learn website optimization as well as content optimization, in order to increase your chances of appearing on the first page. Meanwhile, SEO keeps evolving every second, hence, you have to keep updating your skill to remain relevant in the industry.

See Also: 8 Steps to Start a Profitable Ecommerce Business in Nigeria


2. Search Engine Marketing (SEM)

Unlike SEO, you have to invest advertising budget for Search Engine Marketing (SEM). Basically, SEM is all about promoting your product or service using paid advertisements that appear on search engine results pages (SERPs) based on keywords. Interestingly, you can acquire search engine marketing skill for your business, and also provide it as a service as well.

In SEM, advertisers use relevant keywords that users are likely to enter in search engines in search of certain products or services. Your ads appear on search engine alongside other search engine results when your targeted keyword is queried

As an SEM expert, you have to be familiar with some terminology like impression, CPC, CTR, CPA etc.


3. Email Marketing

Email marketing is a great way to build a relationship with your target audience and establish authority. It is one of the most effective digital marketing strategies. However, the success of email marketing depends on copywriting skills. The more reason why the business owners should learn how to personalize their messaging to their target audience.

Email marketing is the process of sending emails to a list of email contacts with the goal of building a relationship with prospects and customers. Today, several platforms have made it very easy to create and send emails. One of such is platforms is Mailchimp, where there is a ready-made email template to help you stand out.

See Also: How To Make N250,000 Monthly In Nigeria Without Spending A Dime


4. Social Media Marketing

Social media marketing is the use of social media platforms to generate sales, connect with your target audience, drive traffic and build a brand. Majority of businesses all over the world use social media channels to grow their brand. So, if you still lack social media skills, now is the best time to learn it.

Today, we have countless social media platforms at the disposal of business owners: Facebook, Pinterest, Twitter, Instagram, LinkedIn, Tumblr and Whatsapp.

It is important to understand your target audience and the platform that appeals to them and masters how to use it. To work smarter, you can use apps that will help you schedule posts.

Seizing every opportunity as a business owner to develop a better relationship with potential customers is vital. Hence, the reason why community management goes hand-in-hand with social media skills.

See Also: 12 Biggest Facebook Ads Mistakes To Avoid as a Digital Marketer


5. Mobile Marketing

With the increase in mobile usage, mobile marketing is one of the best ways to generate desire result and grow any business. It is another lucrative digital marketing skill that many are exploring today. Nowadays, nearly everything done on the desktop can be effectively done on a mobile. Besides, consumers behaviour has drifted towards mobile. Majority of them spend time on their smartphones. 

Mobile marketing is a multi-channel, digital marketing strategy that enables advertisers to target their audiences on their smartphones, tablets via websites, email, MMS, SMS, social media and apps.

The need for mobile marketing is on the rise. Hence, it is a good skill to acquire. 

However, Mobile marketing is quite challenging, but, when the skill is mastered, it can help you stand out from the competition.

See Also: Top Legit Ways to Make Money Online in Nigeria Today


6. Video Marketing

Video Marketing is creating relevant and valuable content in form of videos for channels like YouTube, Instagram, etc. The online space rewards creative and valuable content.

A picture they say is worth more than a thousand words, then imagine the worth of a valuable video.

The ultimate goal of video marketing creates motion content that drives customer engagement and inspires a brand lift in the right way to your customers.

Furthermore, companies leverage video marketing to teach the how-to’s of their product and drive social proof. So, gunning after this digital marketing skills is resourceful.

See Also: How to Start a Lucrative Mini Importation Business in Nigeria


7. Web Data Analytics

Web analytics enables you to understand and analyse the behaviour of website visitors. There are several analytic tools today, that can help you get real-time information about the visitors of your website, time spent, web pages visited and much more.

This information can help in making critical and valuable business decisions. It is best to source the services of a Data Analyst if you can’t good judgement with data.

Some top analytics tool includes Google Analytics, SEMRush, Ubbersuggest, Ahrefs etc.

See Also: How Businesses Can Measure And Improve Digital Marketing ROI


8. Brand Story Telling

Brand storytelling is gaining momentum in the industry today. Stories have a special way of grabbing the target audience’s attention – as it connects to the audience at an emotional level. Basically, the brand story is the art of using a compelling story to associate a brand to its customers. Also, storytelling is an effective way to drive customer engagement.

With storytelling, you can inspire a connection between a brand and its customers before they make a buying decision. Perhaps you are good at storytelling, improve the skill and learn to develop compelling stories that appeal to your customers.

See Also: How To Target Wealthy Individuals With Facebook Ads


9. Content Writing

Often times, we are have been asked, “what is the most powerful digital marketing skill to acquire”? The simple answer to that is content marketing. As a general rule of thumb, all kinds of marketing rely on content, but sadly, not every entrepreneur understand the art of creating valuable and relevant content. Some business owners outsource their content writing project. At Primegate Digital, it is nice to see how far we have mastered the art of content creation.

Today, companies are looking for individuals and agencies that will through content project positively their brand. Good content drives profitable direct response from prospects and customers.

The interesting thing about digital marketing jobs is the freedom to operate remotely. As a business owner, you can tell your brand story in an appealing way with content marketing.

See Also: Proven Strategies to Generate Real Estate Leads in Nigeria


10. Affiliate Marketing

Affiliate marketing is another digital marketing skill that can earn you legit money. An affiliate is someone who promotes or markets a product that he does not necessarily own and earns a commission on every sale made.

In affiliate marketing, the business owner defines the commission for every sale made before the affiliate marketer joins the program. Expertnaire is one of the best affiliate platforms in Nigeria today that every digital marketer can be a part of. 

See Also: Top Affiliate Marketing Programs in Nigeria to Earn Money Online


11. UI/UX Design Skills

Recently, UI/UX Design has turned out to be of the most digital marketing skills. Most times, both of these tend to be confused with each other. UX is a term that means “User Experience Design” while UI is a term that means “User Interface Design”

Basically, a UX (User Experience) designer decides how the user interface functions while the UI (User Interface) designer decides the appearance of the user interface.

Once you acquire this skill, you can help companies and brand create a customer-friendly design or app.

See Also: 10 Sure Ways to Make Money Online in Nigeria 2020


12. Digital Marketing Automation

By Definition, digital marketing automation is the use of software to effectively market products and services across multiple platforms while automating the repetitive task. Smart Marketers automate their social media posting and campaigns as well as email marketing.

There are several automation tools, some of them include Hootsuite, Marketo, Buffer, HubSpot, Facebook Creative Studio etc. These software can help you schedule your post for one week while you focus on other assignments.

See Also: To Social Media Marketing Automation Tools for Business Owners


13. Web Design

Web design is about creating websites for a brand to showcase their products and services as well as connect with their target audiences. Also, there are several aspects of digital web design, including web page layout, graphic design, content production etc.

It is easy to get started with website design skills than you can imagine.

Usually, a digital marketer should master the basic art of web design platforms like WordPress, HTML/CSS.

See Also: How To Target Wealthy Individuals With Google Ads


14. Graphic Design Skill

A high percentage of content used in the digital space needs graphic design.  Therefore, it is a great advantage when a digital marketer has graphic design skill. 

Graphic design is the use of images, texts and illustrations to communicate a message to a target audience.

It is a skill that is highly relevant in the industry. As a business owner, you need to consistently update your skill with the graphics design software available. Some of the prominent software are CorelDraw, Adobe Photoshop, Canva, Adobe Illustrator etc.

See Also: 10 Common and Costly Google Ads Mistakes To Avoid as a Digital Marketer


15. Influencer Marketing

Influencer marketing is one of the digital marketing skills that has remained relevant in the world today. Brands can increase their revenue by partnering with online influencers to raise brand awareness and implement content marketing.

Influencer Marketing is the art of partnering with individuals and celebrities who have built large social followings online to help promote and raise awareness about a brand.

Understanding how best to connect with brand influencers in the right niche and guide them from unaware to brand advocate is an important digital marketing skill. 

See Also: 25 Smart Instagram Marketing Strategy that Actually Works



A well seasoned digital marketer has a mix of Digital Marketing Skills. Digital marketing skills are ever-evolving. Hence, if you want to be a digital marketing rockstar, then you need to ensure all your digital skills are up-to-date. Don’t allow your digital skill gap to be a limitation for your digital marketing career.

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