Last updated on August 29th, 2024 at 02:24 pm
You’re not the only Nigerian content creator who is having trouble monetizing your page or converting your online presence into revenue.
Your page may be growing with numerical followers, but that doesn’t equal generating revenue.
Many gifted Nigerians invest time and resources to produce interesting content but rarely get paid for it.
Seeing your follower count rise while your bank account remains unchanged can be really annoying.
But the good news is that Nigerian content creators can now turn Facebook into an easy revenue stream.
We’ll walk you through the steps in this article to monetize your Facebook page.
We will also discuss the various monetization strategies that are out there, how to be eligible for them, and how to maximize your profits.
Also Read: 15 Passive Income Ideas in Nigeria (All Easy!)
What is Facebook Monetization?
Facebook monetization allows creators, businesses, and page owners to earn money from their content on the platform. This includes options like in-stream ads, fan subscriptions, and branded content.
To monetize, you need to meet specific requirements, such as having a certain number of followers or watch time.
While not everyone can monetize immediately, those who consistently create quality content and grow their audience can unlock significant earning potential by following Facebook’s guidelines.
How Facebook Monetization Works
There are different ways you can profit from your content and activities on your Facebook platform.
Be sure that your Facebook page meets the Partner Monetization Policies. They are not difficult to comply with, for instance, sharing authentic content and residing in an eligible country.
Once you have adhered to these policies, you can start earning through Facebook’s monetization tools or other creative methods. Some examples include in-stream ads, badges, creating brand promotional content, merch sales, and fan subscriptions.
Another popular way Nigerian creators can earn money is through affiliate marketing. This way, you can direct your followers to make purchases to online stores and businesses and earn a commission.
However, you must understand that while Nigerians can monetize their accounts – it may take time to see results.
However, by producing high-quality content and expanding your following, you can achieve great success and earn a living sharing your content on Facebook.
Facebook’s Requirement for Monetization
As a Nigerian content creator, meeting Facebook’s requirements or eligibility should be the foremost thing on your mind.
This is because information is power and it can also be used against you.
In a situation where you don’t follow the guidelines and requirements of Facebook for monetization, you may find it difficult to grow your Facebook page.
And once you get on Facebook’s radar for violating any of their policies, it will take a longer time before you can be eligible for monetization.
Here is a brief overview of Facebook’s requirement for monetization:
- Facebook’s Partner Monetization Policies must be followed during and after you become eligible.
- You should be at least the age of eighteen.
- You must reside in a country that is eligible for in-stream advertisements.
- Your Facebook page must have a minimum of 5,000 or 10,000 followers.
- Things get a little more specific when it comes to views: your videos must have received 60,000 minutes of viewing time in the previous 60 days. That is one thousand hours of content consumption, which can be made up of live, on-demand, or previously recorded videos. Minutes watched during boosted, crossposted, or paid watch time are not included in this. Your published videos must receive these views; live streams will not qualify.
- You will activate in-stream advertisements for your content once you are monetization-eligible.
It is important to understand that reaching these targets does not guarantee that you will earn income.
Facebook also considers the nature and quality of the content you share. It is advisable to periodically check out Facebook’s partner monetization policies, as it is possible for these requirements to change.
Check Your Page’s Eligibility
After being aware of the requirements and guidelines, the next thing to do is to check if you are eligible for monetization.
To check your eligibility, you can use Meta Business Suite. Click on the Monetization tab after navigating to the Meta Business Suite. Select “View Page Eligibility.”
Additionally, you can log into Facebook’s Creator Studio, select the “Monetization” box, and then select the “Check Eligibility” option.
Building a Monetizable Facebook Page
Creating a Niche
Two of the most important pillars of success as a Nigerian content creator on Facebook are engagement and user interest.
So ensure you choose a niche that meets the needs of your target audience. If your content doesn’t engage user or pique their interests, then you won’t build a following that will help your Facebook page monetize or earn a high income.
Engaging Content
Engaging content revolves around delivering content that your audience loves. This is important for reach and interaction.
When you post your content on Facebook, ask yourself “Does it trigger a response in my followers?”. Is my content getting likes, comments, and shares?
If the answer is “yes”. Then, your content is engaging, which means it has an impact on your audience.
But your situation is different and your content lacks engagement.
Here are some helpful tips:
Choose the best time to post: Studies have shown that over a thousand potential stories show up in a person’s newsfeed once they log into Facebook. This shows Facebook is competitive. You can use Facebook Page Insight to get the right data on when your followers are online and post accordingly.
Try square videos: Square videos are easily enjoyable and very popular these days. Thus, they earn better engagement rates and views on Facebook than landscape videos.
Experiment with Facebook advertising. A good strategy is boosting the views of pages that have performed well in the past.
Ensure your video content has captions. Several studies have proven that caption videos have better engagement and completion rates.
Building a Community Using Facebook Group
One of the best-kept secrets of successful Nigerian creators on Facebook is that setting up a Facebook group can help you connect with your audience better.
This way, you foster a strong sense of community that has your back at all times. You can gather ideas and Facebook through your Facebook groups.
This is a valuable asset that will nurture trust and authentic conversation between you and your followers.
Also Read: How to Earn Money With Facebook Stars (FAST & Easy!)
Facebook Monetization Strategies
There are specific monetization strategies that every Nigerian content creator can adopt. They include:
Instream Ads
The concept of instream ads is simple. All you have to do is place brief video advertisements in between longer video content to create in-stream ads.
A portion of the advertising revenue is yours to keep when someone views your video and ad plays.
It takes no extra effort on your part to set up the ads because Facebook inserts them automatically. Advertisements and your video content will be dynamically matched by Facebook.
To set up instream ads, you can do the following:
- Go to the “Monetization” tab in Creator Studio.
- Click “Get Started” after selecting “In-Stream Ads.”
- Examine monetization guidelines and eligibility requirements.
- Access your earnings by connecting them to your AdSense account.
Facebook Subscriptions
Your subscribers can help you financially by supporting your work, and you can earn a steady, predictable income.
They can assist you in identifying your biggest fans, developing stronger relationships with audiences, and increasing the number of subscribers.
You can set up a page for your subscription by:
- Compiling with Facebook’s Partner Monetization Policies, Facebook’s Content Monetization Policies, and Fan Subscription Creator Terms.
- Taking on the role of Facebook Page administrator.
- Having either 10,000 followers or more than 250 repeat visitors.
- Having views of 180,000 minutes or 50,000 post-engagements within the previous sixty days.
- Residing in a country where subscription services are offered. Subscriptions to Facebook are invite-only outside of these nations.
Affiliate Marketing
Affiliate marketing is a way for Nigerian content creators to promote products and enjoy commissions for every sale.
You can promote products via images or video content on your page. Another creative way to undertake affiliate marketing on Facebook is to mention the product or add a link.
But be sure to always add an affiliate disclaimer to create transparency and build trust with your audience.
Sponsored/Branded Content
Another way to monetize your Facebook page is through sponsored or branded content.
According to Facebook, it is content “that features or is influenced by a business partner for an exchange of value, such as monetary payment or free gifts”.
Be sure to use the branded content tool to post and “mention” the business partner or product on the content.
Selling Products or Services
You can also earn a steady stream of income on Facebook by selling merchandise or services.
Through the Facebook Shops feature, you can create an e-commerce platform on your Facebook page.
So your audience wouldn’t need to be redirected from Facebook to buy your product — it is easy to make the purchase on your page.
Monetize My Facebook Page From Nigeria FAQs
Are African countries eligible for Facebook Monetization?
Facebook content creators in African countries like Ghana and Nigeria can now currently earn money via their Facebook posts from July 1st, 2024.
How do I turn my Facebook views to money?
You can monetize my Facebook views besides your content through ads.
One way to do it is in-stream ads.
Be sure to check if your page is eligible.
What are the requirements to monetize a Facebook page in Nigeria?
To monetize a Facebook page in Nigeria, you need at least 10,000 followers, 600,000 minutes of watch time in the last 60 days, and adherence to Facebook’s Partner Monetization Policies.
Can I monetize a personal Facebook profile?
Yes, profiles can earn money from their content if they have professional mode turned on and if they meet Facebook’s Partner Monetisation Policies.
What are the different ways to monetize my Facebook page?
You can monetize your page through In-Stream Ads, Fan Subscriptions, Paid Online Events, and affiliate marketing.
Is it possible to receive payments in Nigeria?
Yes, Facebook pays through direct bank transfers, PayPal, or Payoneer, and you can receive payments in Nigeria using a supported method.
How long does it take to get approved for monetization?
Approval time varies but typically takes a few weeks. Ensure your page meets all requirements before applying.
Can I monetize multiple Facebook pages?
Yes, you can monetize multiple Facebook pages as long as each page meets the eligibility criteria.
Are there any tax implications for monetizing my Facebook page in Nigeria?
Yes, income from Facebook monetization is subject to taxes. Consult a tax professional to understand your obligations.
How can I increase my chances of getting monetized?
Focus on creating high-quality, engaging content that resonates with your audience and adheres to Facebook’s guidelines.
Conclusion
Facebook monetization has been made possible for Nigerians.
With these guidelines, you can set up your page and get it eligible for monetization in no time.
What are you waiting for? Jump on this train and let the money start rolling in.