How Much Does It Cost to Advertise on TikTok

Last updated on October 10th, 2022 at 09:35 pm

Marketing, brand visibility, increase in sales and cash flow are possible results of advertisement.

Having the right platform to reach out to your target audience is one of the best things that can happen to anyone who is seeking to make good financial returns in business.

cost to advertise on TikTok

This is exactly what TikTok can offer, a good platform for advertisement.

Before making an investment in an advertisement, it is important to be fully aware of the demand for the investment in proportion to its return.

This will provide the right kind of knowledge needed to influence the decision of whether to indulge in the investment or not.

It, therefore, makes perfect sense to enquire about the cost of making advertisements on TikTok if the platform is being considered appropriate to run ads for a brand.

All you need to be equipped to make the decision of advertising on TikTok will be provided in this article.

So, take a few minutes and find out about ads on TikTok, their costs, and the advantage this can provide for your brand.

TikTok is a fast-rising social media platform. Among its visual-centric competition in recent times, TikTok has emerged at a way faster rate.

The platform is heavy on video content and has its most active users in the younger caste.

The largest population of TikTok users are people between the ages of 16 to 45.

If your target market falls in this category, then, you might have just found your brand the perfect spot for advertisement.

See Also: How Much Does it Cost to Promote on Instagram


Types of Ads on TikTok


TopView Ads

TopView Ads is a recent advertisement innovation that comes with a huge visibility advantage on TikTok.

It occupies the primary advertisement space on TikTok where brands and products can be made visible to the community in the “For You” Feed section of the TikTok app.

The reach for TopView Ads is large as the group of persons who get to see TopView Ads is more.

Great impressions can be made using the TopView Ads where captivating and high-quality content is employed for advertisement.


Brand Takeover

Given the name, this TikTok ad format is really aimed at giving a brand a good business positioning.

The brand takeover is an enormous full branded ad. It is aimed at making a high impact.

Brand takeovers are done in such a way that it is one of the first things TikTok users come across when they launch the TikTok platform.

As it is the intent of TikTok to provide a good positioning for brands that make use of the TikTok platform for advertisement, each brand owns a particular day for its advertisement.

This means, that no other competitor brand will be featured on a day that belongs to a particular brand.

It is easy to navigate through the platform even with the presence of brand takeover since it is a simple clickable ad.


In-Feed Ad

In-Feed ads are the normal ads that can be found in a user’s For You Feed. They are ads that can be acquired directly through TikTok’s Ads Manager.

In-Feed ads can help you maintain consistent visibility of your brand.

They are clickable ads that are made to suit the original content of a page. This is a special strategy that makes the ad receive a whole lot of attention in comparison to the others.

A user can easily view the ad while going about their business on the platform as it can and should be made to feel more organic with its page.


Branded Effect

Branded effects are special effects such as stickers, filters, etc. that are branded and made available for users to make use of when carrying out activities on the platform.

This is an innovative form of advertisement that gives room for principal engagement by users of the TikTok platform.

It goes beyond being mere ads created for brands to tools used by individuals on the platform with the unique identity of whichever brands create them.

This is a wonderful way of advertising that can be explored.


Branded Hashtag Challenge

The branded hashtag challenge is a form of ad on TikTok that can be used to champion campaigns and can serve as a mega brand visibility tool. It comes in 3 phases.

There is the first phase which is a normal In-Feed ad that gives information about the challenge and encourages participation.

Then, there is the next phase where there is a featured direction to the page where the challenge is happening. This serves the role of driving traffic to the landing page for the challenge.

Then, there is where the challenge is happening. Here, the content generated for the challenge is featured from various locations.

See Also: How to Monetize TikTok Videos on YouTube


Cost to Advertise on TikTok

Now, that you have learnt of the different types of ads that are present and can be used on TikTok, finding out what it will cost to make use of any of the ad formats is necessary.

TikTok ads cost averages $10 per CPM. TikTok’s cost of advertising can be between $5-0 to $120,000 depending on the ad format and duration.

The cost of generating and making use of TikTok ads does not come in little budgets aimed to accommodate just anybody.

This makes it a good space for ads as it may not be easily accessible to small-scale businesses due to its cost.

However, for brands that can maximize this marketing space, the kind of ad used will determine its cost.

For example, In-Feed ads and Branded effect are cheaper than Branded takeover and Branded Hashtag challenge.

Depending on the terms of the agreement, the payment might be at a CPM rate which is equivalent to accumulated Cost Per View in lay terms.

For ads with its payment structure being cost per view, the number of users who viewed and got referred to the website of the brand running the ad will determine how much the cost of such an ad will be.

However, the maximization of your ad is entirely up to you. If an ad will get a good or poor response, your strategies will tell and this has nothing to do with the cost of the ad.


How Much Does It Cost to Advertise on TikTok FAQs


How long can ads be on TikTok?

The length of the ad is dependent on the nature of the ad.

  • In-Feed ads can run for about 60 seconds but its suggested optimal duration is 15 seconds.
  • TopView ads are mostly 60 seconds long.
  • Branded Takeover ads are snappy ads that run for a duration of 6 seconds on the maximum.


How much do TikTok ads cost?

The cost of TikTok ads is dependent on the agreed plan of payment. However, gathering from reviews, the Cost Per Mile (CPM) for TikTok ads is pegged at an approximate value of $10.




The prospects of the TikTok platform make it an exceptional space for ads. TikTok stands as one of the fastest-growing platforms.

It has outstanding ease of navigation. Its heavy visual presence makes it better adapted for visual advertisement.

With all that TikTok has to offer a brand as it relates to ads, it is amazing that the platform has a lower competition rate for advertisement space in comparison to other platforms.

This means that a brand that is willing to make use of this platform stands a better chance of gaining visibility on the platform against its competitors.

As much as the platform for ads matters, it is necessary that as a brand, you create a very good landing site for your ads.

It will not serve you well for people to be directed to your website from TikTok only to leave immediately because they are not satisfied with what is being offered.

A simple piece of advice is this, make your investment in ads on TikTok worth it.


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Harrison Acha is a Digital Marketing Expert, Seasoned Blogger, Facebook Marketing Expert, Writer, SEO Expert, and Digital Content Creator. Have been in the IT industry for more than a decade, and helping both tech and non-tech professionals become more productive and less frustrated with technology. Follow me on LinkedIn, Twitter and Facebook.

PrimeGate Digital is a Result Driven Blog that strives to go beyond ‘Conventional Digital Marketing’ through digital innovation and performance marketing. We have experience working with world class brands and products.


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