How to Create Facebook Business Page

Facebook stands as one of the largest social media that exists. With a population of over two billion users, the Facebook platform is an incredible tool for business marketing.

One of the ways of maximizing Facebook for business expansion is creating and managing a business page on Facebook.

Having an active business page on Facebook can serve as a big-time business accelerator.

Create Facebook Business Page
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There is of course the question of how to create a business page on Facebook. This is exactly what is going to be addressed in this article.

In addition, relevant information on business pages and tips on how to position your business page better on the platform will be revealed as well.

Before launching your business page, it is best to have certain things settled. This is to give you an edge over similar or competitor brands using the Facebook business page tool as well.

 

What is a Facebook Page?

A Facebook page is a great way to connect with your customers, build brand awareness and reach new audiences.

The FB page gives you a place to share updates, photos, videos, and other content that’s relevant to your business and your community.

The Facebook page is different from a Facebook personal profile as it offers insights on content performance, audience behaviour and also ability to advertise for a wider audience reach.

 

Facebook Business Page Pre-Set Up Tips

Learning one or two things that will give your brand a competitive advantage before creating your business page is necessary.

Discover things to put in place before setting up a Facebook business page by reading further.

 

Goals

It is necessary to have your goals outlined before taking a step such as opening a business page on Facebook.

There are a lot of activities that are constantly ongoing on the platform. Distraction can easily happen.

So, one way to manage distractions is to have goals for the page. Another thing goals will do for you other than keeping you focused is that you will have a basis to evaluate your success.

You will be able to tell if you are making progress or not following what you have outlined as the goal(s) of the page.

 

Pattern

Decide the pattern at which you will run the page.

It is best to study the culture that is most successful as far as running a page with the kind of services you offer is concerned.

Learning the demographics that can best improve the positioning of your page will serve you better.

 

Management

Proper page management is necessary to increase the traffic to your page. Either learn how to ensure the page is running effectively or pay someone to manage the page for you.

Knowing when to make posts, how to generate great marketing content, consistency in content delivery etc. is very important.

When these have been handled, you can create your page.

There are things you need when setting up a business page on Facebook. Let’s take a look at them.

See Also: How To Create Facebook Account Without Phone Number

 

Setting Up a Facebook Business Page

 

A Facebook Account

You cannot create a page on Facebook without having an account on the platform.

So, the first requirement for setting up a page is owning a Facebook account. To create one is quite easy.

Sign up with an email or a phone number. Afterwards, you will have to fill in the details required like your name, date of birth, etc.

Then, proceed to create and launch the FB business page.

 

Category

Setting up your business on a generic level will not be of great benefit to you as being specific about the kind of service(s) you provide will be.

While setting up your business page, make sure to select a category. You can enter about 3 categories for your page.

All you have to do is select the main category and other categories that are affiliated with what you do.

 

Benefits of Choosing a Category for Your Business Page

  1. Categories give specificity to what you do. This makes your page unique. In addition to this, beneath the name of your business, the category of your business will be seen. This is the first point of advertisement for your business.
  2. When you choose a category, your business becomes more accessible to the public. This is because when people search for your category of business, your page will be in the search results. When people search for businesses near their location, your page will appear if your location is close to the user.
  3. Your business page will be recommended to users perceived to need your services when your page has a specific category selected.
  4. Categories help to organize pages that are similar together for people to explore.

 

Visuals

Have good visuals to promote your page. Settling for photos of low quality will misrepresent your brand and not attract high-profile customers.

To get the attention of people, it will be in your best interest to use good cover pictures on your page.

 

Description

Create a well-constructed description of your business.

This should capture in simple words, the what of your business, its why (goals; ensure you are sharing a need you intend to solve with your business), and the how of your business- this entails its mode of operation.

Make sure you keep your description beautifully written, and brief.

 

Contact

Ensure info on how people can contact you is present on your page. It is best to have contact details that are more professional than personal. It is equally safer.

 

Location

If your business has a physical presence, then, add details of the location of the business and the time and days you are open to providing services.

Find out how to create a business page using either a mobile device or a personal computer by following the steps provided below.

See Also: How to Change Date on Facebook Post

 

How to Create Facebook Business Page on Mobile

You do not have to feel limited if you do not have access to a Personal Computer, you can make use of your phone to open a business page by following the steps below:

  1. Launch the Feed in your Facebook account.
  2. Open the Pages section by pressing the Pages icon.
  3. Select the “+Create” icon to add a page.
  4. Pressing “Get Started” will commence the page creation process.
  5. Enter the name you want for your page and the categories that make your page unique.
  6. Press “Next” to go to the next step where you will be asked to add an address. You can choose to do so or skip the step for later.
  7. Press “Next”, then, add a cover and profile picture. Choose a visual style that makes your page outstanding.
  8. Press “Done” to complete the process. Voila! Your page has been created successfully using your mobile phone.

 

How to Make a Business Facebook Page on PC

With your PC, you can easily make a business page on Facebook. Here’s how:

  1. Launch your Facebook account using a web browser.
  2. At the upper part of the homepage, press the Pages icon.
  3. Select the create new page feature.
  4. Enter the name of your page and the categories of the page.
  5. Fill in other relevant information.
  6. Click on “Create page”. Then, you can add cover and profile pictures to your page.
  7. When you are done, click on ” Save”. This will direct you to your new page.

 

How to Create Business Facebook Page FAQs

Below are some of the frequently asked questions on how to create business Facebook page:

 

Why can’t I create a Facebook Business Page?

It is possible not to find the Pages icon in Feed when trying to create your page. Simply, tap on the menu icon. From the options displayed, tap on “Pages” and continue the creation process.

 

Are the details from my account going to be accessible on the business page I created using the account?

Though you used your Facebook account to create your page, you don’t have to bother about your personal details being present on your page.

Except if you enter your account details on your page, your account details will be absent.

 

How to create page FB?

To create a page on Facebook, simply follow the steps below:

  1. Open the Feed in your Facebook account.
  2. Navigate to the Pages section by pressing the Pages icon.
  3. Select the “+Create” icon to add a page.
  4. Pressing “Get Started” will commence the page creation process.
  5. Enter the name you want for your page and the categories that make your page unique.
  6. Press “Next” to go to the next step where you will be asked to add an address. You can choose to do so or skip the step for later.
  7. Press “Next”, then, add a cover and profile picture. Choose a visual style that makes your page outstanding.
  8. Click “Done” to complete the process. Voila! Your page has been created successfully using your mobile phone.

 

 

Conclusion

Increase your social network and your customer base by creating a Facebook business page.

Make the page unique by being specific about your services and having amazing visuals and content. The dividend of owning a business page on Facebook is vast if you manage the page properly.

 

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